Igama elithi "iPod" liye lavame kakhulu, futhi umkhiqizo wande kangaka, ukuze singabe sisawukhanyisa iso. Kodwa ukuphumelela komdlali we-Apple we-media media ephathekayo kusenze sikhohlwe ukuthi "i-iPod" liyizwi elihle kakhulu, futhi lingekho ngaphambi kokuba i-iPod ngokwayo yenze.
Uma unikeza imikhiqizo emisha isungulwe amagama, izinkampani zivame ukubeka igama ngencazelo, isichazamazwi, noma ifuna igama livule umuzwa noma isithombe. Ngabe kunjalo lapha? Ingabe i- "iPod" imele noma yini?
Impendulo emifushane? Cha.
Igama le-iPod alimi lutho, okungenani ngomqondo wokuthi akusilo igama, kodwa igama liphefumulelwe izinto ezimbalwa. Ukuqonda ukuphefumulelwa kwegama negama, sidinga ukulandelela izakhi ezimbili zegama: "i" ne "pod."
Umlando we-Apple ne & # 34; i & # 34;
Ukuqala amagama omkhiqizo ngesiqalo esithi "i" sekuvame ukutholakala ne-Apple kusukela ngasekupheleni kwawo-1990. Idivaysi yokuqala "i" i-Apple ekhishwe yi- iMac yasekuqaleni ngo-1998. Ezinye izibonelo zalokhu zihlanganisa i-laptop ye-iBook nezinhlelo ze-iMovie ne- iTunes . Ngenkathi ezinye zalezi zinkampani zihlala, i-Apple iye yehlisa isisekelo se-"i" kusuka kwimikhiqizo yayo-i-MacBook ithathe indawo ye-iBook, futhi ama- Photo ashintsha i- iPhoto- nakuba ihlala ku- iPhone , iMac, ne- iPad , phakathi kwabanye.
Ngokuqondene nokuthi i-original "i" ku-iMac ivelaphi, kunemibono ehlukile. Abanye bathi i "i" imele kuqala igama lokugcina le-Chief of Officer ye-Apple uJonathan Ive. Kodwa iqiniso liwukuthi i "i" imele "i-Intanethi," kusho uKen Segall, owahola ithimba elile negama.
Lapho i-iMac yokuqala isungulwa, i-intanethi yayisencane futhi ayisetshenziswa ngabantu abaningi njengoba kunjalo nanamuhla. Indlela oyithola ngayo kwi-Intanethi yayiyimfihlakalo kwabanye abantu, ngakho-ke imikhiqizo ingazama ukugcizelela ukuthi ngeke nje ikusize ukuthi ufike ku-intanethi, izokwenza kube lula. Konke okwakubhalwe ngegama nokukhangiswa kwe-iMac yasekuqaleni.
Ngemuva kokuphumelela kwe-iMac, isiqalo se "i" ngokushesha saqala ukuvela kwezinye imikhiqizo ehloswe ngabathengi evela ku-Apple. Ngesikhathi sokuqala kwe-iPod ngo-2001, le nkampani yayikhiphe iMac , iTunes, iMovie, ne-iBook. Ngokusobala, i- "i" yayingene ngemvume ku-branding yakwa-Apple.
& # 34; i-Pod & # 34; Ivela Kusayensi Yezinkolelo
Ngesikhathi sesingeniso se-iPod, i-Apple yayicabanga ngemikhiqizo yayo yebanga labathengi njengengxenye ye "hub digital". I-Freelance copywriter, uVinnie Chieco, useqashiwe ukuthi asebenze ngokuqamba igama le-device futhi ezama ukusebenzisana negama elithi "ihabhu," ngokusho eziningana ezihlokweni ezihlosiwe, kodwa okufingqiwe kakhulu kulesi sihloko esibucayi.
UChieco wacabanga ngemikhumbi njengama-hubs, okwamholela ekucabangeni ngesikhala esincane se-movie "2001: A Space Odyssey," ebonakala sengathi i-iPod yasekuqaleni. Kanye "ngo-2001" bekungqondweni, lokho kwaholela kwenye izingcaphuno ezidumile kakhulu ze-movie: "Vula iminyango ye-pod bay, Hal."
Ngegama elithi "pod" kusukela ekucaphuno kanye ne-Apple "i" branding, igama "iPod" lazalwa.
I & # 39; s Ayikho & # 34; I-Intanethi Evuliwe I-Database & # 34;
Uma ubheka kuzungeze i-Intanethi ngencazelo yegama le-iPod, esinye sezimpendulo ezivame kakhulu ozothola "i-intanethi evulekile evulekile". Abantu abakholelwa lokhu bathi lelo gama liyigama ngoba yilona uhlelo lokusebenza olusebenzayo.
Ayikho yalezi zinto eziyiqiniso. Inguqulo yokuqala yohlelo lwe-iPod ayinalo igama lomphakathi futhi libizwa ngokuthi uhlelo lwe-iPod lokusebenza.
Okwesibili, i-iPod yasekuqaleni yayingekho izici ezihlobene ne-inthanethi nhlobo. Kwakungumdlali we-MP3 owathola okuqukethwe kwawo ngokuxhuma kwikhompyutha yakho, hhayi i-Inthanethi. Ngenkathi isiqalo "i" ku-Apple imikhiqizo saqala incazelo ethi "Inthanethi," ngesikhathi i-iPod ifika, i- "i" yayiyingxenye ye-branding ye-Apple futhi ayizange imele noma yini.
Ekugcineni, igama elithi "database evulekile ephathekayo" ayinandaba kakhulu uma kuziwa kumdlali we-MP3 (noma yini enye, ngempela). I-database iyisofthiwe leyo, ngencazelo, iphatheka kahle. I-iPod ayizange 'ivule' kakhulu.
Ukubiza okuthi "i-database evulekile ephathekayo" idibanisa ukubonakala kwedivayisi ngokuphatheka kwesofthiwe. Njengombhalo, kudideka futhi kungabonakali-izinto ezimbili i-Apple cishe azikho.
Okubalulekile
Lapho unakho. Ngesikhathi esilandelayo umbuzo wokuthi i-iPod ingumfanekiso ovela engxoxweni, uzothola impendulo. Ungabanjwa emaqenjini noma ulungele ukusiza ithimba lakho liwubambe ubusuku balo obulandelayo.