Ukuqonda Ukuguquka KwezeThelevishini Yomphakathi
Kuyini i-Social TV?
I-TV yezenhlalo, eyaziwa nangokuthi ithelevishini yezenhlalakahle, inguchwepheshe wezokukhulumisana ophuthumayo osekuqaleni kwezinyathelo zokuguqula izimboni zethelevishini nokuzijabulisa. I-TV yezenhlalakahle ibhekisela ekukhulumeni kwesikhathi sangempela kanye nokusebenzisana okubandakanya imibukiso kuthelevishini noma ku-TV e-inthanethi nakwezinye izinto eziboniswe kumathelevishini.
Amanye Amagama we-TV yomphakathi
Ithelevishini yezenhlalakahle yindlela yokugcina ye-TV exhumana. Bobabili bazama ukwenza isipiliyoni sethelevishini sibe nesabelo esikhulu. I-Smart TV iyinkulumo ethandwayo ethandwayo ekhuluma ngamaqoqo we-TV namadivayisi ahlobene afeza umgomo ofanayo. Inkulumo ye-smart TV ngokuvamile isetshenziselwa ukugxila ngaphezulu kumadivayisi we-hardware kunesipiliyoni sokubuka esiphumela.
Umqondo oyinhloko wokunyakaza komphakathi we-TV wanamuhla kwakuwumqondo oyinhloko weminyaka yentuthuko engaphumeleli yithelevishini ehlangene - ukwenza ithelevishini ibe nesipiliyoni esisebenzayo sabathengi, kunokuba isipiliyoni sokubukela singasapheli iminyaka engaphezu kwesigamu.
Kokubili i-TV yomphakathi kanye ne-interactive ifuna ukuvumela abantu babuyele futhi bahlanganyele ne-TV yabo ibeka indlela abakwenza ngayo namakhompyutha abo, ngakho ukubukela ithelevishini kuba nokuhlanganyela ngokwengeziwe. I-TV yezenhlalo ihamba kancane futhi ivumela ababukeli bahlanganyele nabanye ababukeli be-TV babukele emakhaya ahlukene.
Lokhu kuhlanganiswa kwezenhlalakahle ku-TV kuyinhlangano engokwemvelo ye-Inthanethi evumelanisa ne-TV. Njengoba nje i-intanethi yenza konke ukuxhumana kwe-elekthronikhi kunomphakathi njengoba kuguqulwa ngamakhompyutha. Manje i-Inthanethi yenza okufanayo ne-TV njengoba iguqulwa ngobuchwepheshe obuhilelekile ekudluliseni imibukiso ye-TV nevidiyo ye-intanethi.
Lokhu kuguquka kuyinkinga emibili. Ngeke nje ukuguqulwa kwe-TV, kepha ividiyo ye-intanethi nayo, nayo. Njengoba imibukiso ye-TV ihambela ku-Intanethi, ulwazi lokubukwa kwe-TV kuma-intanethi athandwayo ku-intanethi afana ne-Hulu kungenzeka azokhula nakakhulu kunomphakathi kunokuba abekwe kumasayithi okwabelana ngevidiyo njenge-YouTube.
Kodwa okwamanje, ukuthambekela okubalulekile ku-TV yezenhlalo kwezenhlalo kuye: lokhu abasha bahlola izindlela zokuxhuma inethiwekhi yezokuxhumana ukuze abantu babheke emakhaya abo bakwazi ukuxhumana ngekhompiyutha nabangani kanye nabantu abangabazi abangabukele imibukiso efanayo.
Isimo se-Social Social Namuhla
I-TV yezenhlalakahle ihlala isencane ngo-2012. Abamabhizinisi bezobuchwepheshe kanye nezobuchwepheshe bahluleka ukubona ukuthi yikuphi kwamaphunga amaningi nezethulo zethelevishini yezenhlalakahle ezizobheka izithameli eziningi ngokwanele ukuze zenze umnotho ngokwanele ukwakha amapulatifomu amasha we-hardware nezinhlelo zokusebenza eziyinkimbinkimbi lokho kuzokwenza ukukhulumisana kwezenhlalakahle kwenzeke kunoma yiziphi izinhlobo ezahlukene zokudluliselwa kwethelevishini, kuhlanganise ne-cable TV, ukusakazwa kwe-TV kanye ne-satellite satellite.
Kunzima kakhulu ukwakha izinhlelo ezingakwazi ukuhlanganisa ubuchwepheshe be-intanethi kanye ne-cell phone-based transmissions. Lesi yisinye sezizathu ukuthi kwakukhona amanga amaningi kangaka aqala ngethelevishini ehlangene futhi manje i-TV yomphakathi.
Uyini Isibonelo Sokuxhumana Komphakathi?
I-GetGlue yayingumntwana we-poster wezingxoxo ezintsha ze-TV ngo-2012, ebonisa indlela umkhiqizi we-TV womphakathi ongathola ngayo i-traction ngokushesha ngokushesha. Yiqiniso, isiphetho saso singashintsha masinyane, sinikezwe umlando wokuhluleka okuphindaphindiwe kuthelevishini.
I-GetGlue uhlelo lokusebenza oluvumela ababukeli be-TV ukuthi bahlole imikhombandlela ye-TV ababukeleyo, njengokuthi uhlelo lokusebenza lweselula I-Foursquare ivumela abasebenzisi befoni ukuthi bahlole ezindaweni abavakashelayo. Umqondo, njengezinhlelo zokusebenza eziningi ze-TV, ukuvumela abantu baxhumane nabanye abafana nemiboniso efanayo. I-GetGlue inwebile ngaphesheya kwe-TV ukuvumela abantu bahlole kwezinye izinto, njengomculo.
I-Twitter TV: Elula, I-TV Yomphakathi Elula
Uma ucabangela incazelo eyisisekelo kakhulu ye-TV yomphakathi - abantu abaxhuma ezitokisini zabo ze-TV nemibukiso eyintandokazi - ke uhlelo lokusebenza oluvuselele ithelevishini yomphakathi ngo-2011 lwaluyi-Twitter. Ngemuva kokuthi izigidi zabantu ziqale ukufaka ama-laptops namafoni awo ngesikhathi zibukele i-TV, amanethiwekhi amakhulu aqala ukukhuthaza umkhuba ngokubonisa ama-tweets esikrinini ngesikhathi sokusakazwa bukhoma. Ama-Networks nabase-TV abakwa-TV baqala ukuxhumana nababukeli nge-Twitter phakathi kwemiboniso kanye naphakathi kokusakazwa bukhoma.
I- X Factor , ngokuyinhloko, yenza i-Twitter ibe ngumlingisi oyinhloko ngokuba nomncintiswano wokucula ukukhuluma ngokungapheli mayelana nama-tweets nangokuvumela abasebenzisi ukuthi balandise amavoti abo emncintiswaneni wokucula. I-Twitter njengomzila wokuxhumana we-TV usebenza kahle ngoba awudingi ukuhlanganiswa okuningi kwezobuchwepheshe kunoma yiziphi izinhlelo zokudlulisa ithelevishini; Ama-tweets abe isiteshi somngane wokukhulumisana abantu abangasebenzisa kumafoni, amaphilisi, nama-laptops abo.
Amapulatifomu wokuhlola ama-Social TV
Zonke izinhlobo zamapulatifomu ezenhlalo ze-TV ezamahhala, ezamavivinyo aqhubekayo ziyaqhubeka.
Amanye ama-hardware asekelwe ezinqwabelweni ze-software. I-Google TV , isibonelo, yisibonelo sokuziqhenya sesistimu ye-Smart TV eklanyelwe ukugcina ukuxhumana kwezenhlalakahle ezungeze imibukiso ye-TV namavidiyo e-intanethi. Iqala ngo-2010 kodwa ikakhulukazi ithathwa ngababuyekezi njengodumazayo futhi ayitholanga ukwamukelwa okubanzi.
Esinye isibonelo esimemezelwe ngo-2011 kwakuyi-Youtoo TV, inethiwekhi ye-TV ephindaphindiwe ehlanganisa imithombo yezokuxhumana.
Ezinye izinhlelo zokusebenza zamuva ze-TV zezenhlalo nezamapulatifomu zamenyezelwa ku-2012 Consumer Electronics Show, kuhlanganise ne-MySpaceTV, uhlelo lokusebenza lomculo wezenhlalo oluzayo kusukela enkampanini yezokuxhumana ye-MySpace. Ezinye izinhlelo zokusebenza zezokuxhumana ze-TV ku-CES zihlanganisa izimemezelo ezivela ku-Yahoo, DirecTV, nokuqala kokuqala.
Ama-TV Analytics Social
Kuyinto ecacile ukuthi indawo yezokuxhumana ezenzakalelayo iyashintsha futhi iyashisa noma kunini uma i-bevvy yokuqalisa ivela ngokuzumayo ekuzinikeleni umthelela wayo. Yilokho okwenzekayo nge-TV yomphakathi ngo-2012 - inqwaba yezinkampani ezintsha zizama ukuthola umthelela wazo zonke lezi zinsuku ze-TV ezithuthukayo ezethameli kanye namanethiwekhi we-TV ngokulinganisa indlela abantu abazisebenzisa ngayo.
I-Trendrr.tv yisibonelo senkonzo entsha esisiza amanethiwekhi we-TV, ama-studios, nama-ejensi wokukhangisa ukulandelela ukuziphatha kwezokuxhumana komphakathi okubandakanya imibukiso ethile kuzo zonke izinhlobo zokuxhumana zenhlalo.