Imisebenzi ehlukile ye-"admins" yokuthi i-Facebook isanda kuphuma ukuncintisana nama-dashboards wokuphathwa kwezokuxhumana, njengamaHootsuite, anjengeMenenja, uMdali wokuqukethwe, iModerator, Umkhangisi, no-Analyst Insights (ngaphezu kokukhethwa kwabo okusha " kokuhlela " ).
Umsebenzi we-Facebook Page Manager
Umphathi wekhasi le-Facebook unamandla amakhulu kakhulu, enekhono lokufaka nokuhlela izimvume kanye nezimemezelo ngokuthanda, ukuhlela ikhasi nokufaka / ukuthatha izinhlelo zokusebenza, ukudala okuthunyelwe, ukulinganisa, ukubeka amazwana nokususa amazwana, ukuthumela imilayezo njengekhasi, ukudala izikhangiso, nokubuka yonke imininingwane.
I-skinny yezenhlalo ithi, "Kwesinye isikhathi kwakukhona ama-admins Page, futhi kukhona abalandeli. Kwakungenjalo phakathi. Ube nokufinyelela okugcwele kukho konke, noma ngabe uyingqayizivele yama-groupie. "Manje, iMenenja ngumculi ohola phambili we-Facebook Pages 'band full-fledged. Ngamandla onke, umphathi angangeza abantu abahlukene abanezikhono zamakhono ukuze benze izinto ezehlukene ngaphandle kokukhathazeka ngomuntu wonke onokufinyelela kukho konke. Bangakwazi ukwengeza, ukuguqula, nokususa izindima zokuphatha ngokuthanda.
Umphathi angaphinda ahlole konke okwenziwa kwamanye ama-admins, asuse noma agweme noma yini ayithola engalungile noma edinga ushintsho olusheshayo. Lokhu kunikeza umuzwa wokufaneleka futhi uhlele kuma-Facebook amakhasi njengethuluzi langempela, elisemthethweni lebhizinisi, okuyinto eyayingenakho ngaphambili.
Umsebenzi weMdali Wekhasi le-Facebook
Indima yoMdali Wokuqukethwe ivumela ukuthi umqondisi ahlele ikhasi, engeza noma asuse izinhlelo zokusebenza, ukudala okuthunyelwe, noma "okuqukethwe," amazwana alinganisiwe, athumele imilayezo, futhi ngisho nokudala izikhangiso futhi abuke ulwazi - konke ngaphandle kokushintsha izilungiselelo zomphathi. Kungani lokhu kubalulekile? Lokhu kusho ukuthi amabhizinisi angafaka amakhasi awo e-Facebook ezandleni zomsebenzi othembekile ngaphandle kokukhathazeka ngokukhishwa njengomqondisi futhi uvumele umsebenzi wakho asebenze mahhala. Ihlinzeka isheke kumuntu okhethwe ukuba enze ngobuciko izwi lekhasi, adale futhi alinganise okuqukethwe, futhi abe ngumuntu oqobo noma inhlangano ku-Facebook.
Ngayo yonke leyo nkululeko, okunye okumele kuhambe ngokungalungile ngaphandle kokunye okuzosiza ukugcina lowo muntu isheke-isongo sokuthi kungenzeka ukuthi sinqunyelwe noma ususwe ngokuphelele njengomqondisi unikeza ukuthi ibhalansi- ngenkathi ivumela lowo muntu inkululeko yokwenza ngempela inhlangano noma umkhiqizo uphila. Yilapho isici esisha sokuhlela sisebenza khona-kulula kakhulu ukulandelela lokho okudingayo ukusho uma ungakwazi ukuyihlela ngokuphambene nokuba khona ngesikhathi sangempela nje ukuthumela okuthunyelwe. Vele uchofoze iwashi elincane ekhoneni elingakwesokunxele bese uhlela okuthunyelwe kwakho kuze kube izinyanga ezingu-6 esikhathini esizayo.
Umsebenzi we-Facebook Page Moderator
I-Moderator yekhasi le-Facebook lifana nomphathi womphakathi, ukukhathalela ngokukhethekile ukulinganisela okuthunyelwe kukhasi, ukuphawula kwabalandeli kanye nomphakathi jikelele, nomuntu wokuqala ukuphendula okuningi kwenkulumo. Umsebenzi walo muntu ukuhamba kuzo zonke izimpendulo zomshuwalense futhi uthole okungafaneleki (ngezindinganiso zenhlangano yakho), okubi, noma ukukhangiswa okungalungile bese uyisusa ekhasini.
Kungumsebenzi womongameli ukuzama futhi ugcine ingxoxo igeleza nabalandeli ukuze bazizwe bezwa - abanye bangakwazi ukungena, kepha ukuba nomuntu onomsebenzi kuphela ukugcina ukuthunyelwa kwe-brand futhi ugcine ukugeleza kwengxoxo ngenkathi wena ukuya eminye imisebenzi yakho kungaba usizo olukhulu. I-Blog Small Business Trends ithi, "Ngenxa yokuthi une-intern ongase abe ukulinganisa amazwana we-Facebook, akusho ukuthi ufuna ngempela ukubanika ukufinyelela kuma-analytics wakho we-Facebook. Noma ukuthi ufuna ukuthi bakwazi ukuthumela abalandeli egameni lakho. "Akuyona nje indaba yokuhlukanisa indima nokuzinikela kubantu abathile ngokusekelwe emandleni abo, kodwa futhi indaba mhlawumbe umengameli uyamangalisa ekuhloliseni kepha akusiyo othile ongayethemba nge-analytics. Manje unesixazululo.
Ikhasi le-Facebook Umkhangisi Umsebenzi
Indima yomkhangisi ikwazi ukuzichaza kahle. Indima yomkhangisi igxile ekwakheni izikhangiso nokubuka okubhekayo ukusiza ekusungulweni nasekusebenzeni. Abathengisi bangasebenzisa futhi ithuluzi elisha lokukhuthaza ukugqugquzela okuthunyelwe abathola kubalulekile ukuze baxhomeke phezulu ezinsukwini ezimbalwa, bakhombise kakhulu kunabanye okuthunyelwe (okugqamile) , noma ungabavumela ukuthi basebenzise imali ngokuhlakanipha ngokuba isikhangiso sigxile kulo lonke i-Facebook, noma silenga phezulu kwezindaba zomuntu wonke kwinethiwekhi yakho.
Isizathu sokuthi kunenzuzo ukulinganisela umkhangisi ukuthi ngokuvamile, abakhangisi benza omunye umsebenzi futhi, hhayi nje ukukhangisa kwezokuxhumana. Awufuni ukuthi bafinyelele kulo lonke ulwazi kuleli khasi ngoba lingalimaza, futhi ulwazi olubaluleke kakhulu luyatholakala nge-Facebook Ikhasi ulwazi ukuze bahambe. Lokhu kuzovumela inhlangano ukuthi ikwazi ukuzizwa ikhululekile ngokuqasha isonkontileka, i-freelancer, njll ukusiza ngomkhankaso nokubanika ukufinyelela komkhangisi kukhasi le-Facebook. Abatholi ukubona konke, okuwukuphela kokubalulekile kunendima yabo.
Umsebenzi we-Facebook Ikhasi Lokuhlaziywa Kwe-Analyst
Umsebenzi wokugcina we-Facebook ungeze kwi-repertoire yayo yi-Insights Analyst. I-Analytical Insights ivunyelwe kuphela ukubona imininingwane ye-Facebook Page yenhlangano. Lokhu kusiza ukuhlaziywa kwengqondo kugxilise kulokho abakhona khona, ama-metrics e-Facebook nama-analytics social. Umcwaningi wokuqonda uhlose ukuqeda ngempela i-Facebook Insights kulokho abantu abangayikukuqonda kuphela kodwa kuzoshintsha indlela ikhasi eliqhutshwa ngayo ukuze lithuthuke emibikweni naseziphethweni lo muntu ezidonselayo.
Akudingeki ukufinyelela kuwo wonke umsebenzi wekhasi le-Facebook ukuze wenze lokhu okuvumela ukuvikeleka okwengeziwe ukwazi ukuthi kungaba nemibono yesibili noma yesithathu ekuqondeni kwekhasi ngaphandle kokuqukethwe, imibono noma ulwazi ongafuni ukuthi babone ukuphuma.
Kungani Kufanele Usebenzise Imigomo Yama-Facebook Admin
Ukuqoka izindima zokuphatha kuzodala izinzuzo nokuziqhenya kunoma yisiphi isimo, kodwa ngokugcwele kuyinto enhle kunoma iyiphi inhlangano enkulu. Kuzinhlangano ezincane, ngingathanda ukuhlehlisa amahloni ukuhlukana kakhulu kakhulu futhi ukulahlekelwa ngempela izwi lenhlangano yakho.
Ukungqubuzana kokuba nabantu ngabanye abasebenza ngezindima ezahlukene ukuthuthukisa ikhasi lakho le-Facebook. Umuntu oyedwa angaba nekhono kakhulu kuzo zonke izinketho, kodwa ukugxila kukho konke kuthatha ezingeni lekhwalithi inhlangano yakho engayifinyelela. Ukuba nabantu abambalwa beza njengabakhangisi, abomengameli, nabahlaziyi bokuqonda ukusiza ukukhulula umthwalo womsebenzi futhi uvumele labo abangase bazikhethele kulezo zindawo zithatha ngenkathi ugxila "inyama namazambane" wekhasi.
Kuyasiza ukwazi ukuthi kukhona umuntu osebenza ngokukhethekile ekuhlaziyeni ukubuka futhi ephule imibono yakho ngakho-ke akudingeki usebenzise isikhathi esenza wena ngokwakho uma ungadala ukuthunyelwe nokuhlolisisa izinto ezintsha, noma unjani.
Kuzinhlangano ezinkulu, into eyodwa okumelwe uyiqaphele ilalele kakhulu ekuhloleni kuwo wonke ama-admins. Ngenxa yokuthi ayinayo amalungelo athile akusho ukuthi angeke akwazi ukulimaza ngedumela lezinkampani ngamaphuzu afanele noma umyalezo owawufundwa noma uthathwe ngendlela engafanele.
Ukubika okwengeziwe okunikezwe uDanielle Deschaine .