I-Instagram ibilokhu iphezu kwezwe iminyaka embalwa.Isihlalo senhlalo esiqongweni sayo sinabasebenzisi abayizigidi ezingu-500 abanezigidi ezingu-300 zalabo abasebenzisa i-platform nsuku zonke. I-Instagram iphinde ihloniphe ukuthi amaphesenti angama-80 wabasebenzisi bayo angaphandle kwe-United States okwenza kube yiyona yesikhulumi sezwe jikelele. Lokhu kuza ngaphandle kokusho kodwa i-Instagram isalwela ukuhlala phezulu.
Ekupheleni kuka-2015 kuze kufike ngo-2016, i-Instagram yathatha isihlalo sangasese esihlalweni senhlalo esasisetshenziswa (futhi sisesekhona) esetshenziswa izintsha nezinkulungwane. U-Piper Jaffray uphatha isifundo saminyaka yonke phakathi kwentsha ngokuphathelene nenethiwekhi yokubambisana kakhulu "ebalulekile" eya kubantu abathile. Ngo-2015, u-Snapchat wesine ngemuva kwe-Twitter, i-Facebook, futhi okokuqala kwakungu-Instagram. Ngemva konyaka, uSpapchat udlula wonke lawo mapulatifomu futhi uthatha indawo ephezulu. I-Snapchat isebenza kanzima. Isibonelo esihle salowo msebenzi onzima, i-Snapchat ne-NFL yamemezela ukubambisana kweminyaka eminingi.
Abantu bayayibona futhi i-Instagram nayo.
Yiziphi Instagram ezenzile ukuhlala phezulu
Instagram sekuyisikhathi eside inethiwekhi yezithombe zenethiwekhi. Iqala njenge "iwindi elimangalisayo kulo lonke izwe" lokusebenza lapho abasebenzisi bangathatha izithombe ezimangalisayo (ikakhulukazi namadivayisi wabo weselula) okuthunyelwe kuhlelo lokusebenza, futhi babelane nawo wonke umhlaba.
Ngokushesha i-Instagram yafika emikhulu ngenxa yama-britches ayo futhi kufana nawo wonke amanethiwekhi omphakathi athole umsindo. Ukukhula okukhulu kohlelo lokusebenza kufaka izigidi zabantu abaqala ukuyisebenzisa ngaphasi komqondo wokuqala wokuthatha izithombe nokuhlanganyela manje, okusheshayo nezilaleli zakho. Ngokushesha kwaqala i-meme ezulwini njengenkampani yomzali wayo i-Facebook.
Instagram yenza izibuyekezo ezimbalwa lapho kwakufuneka khona ukuqinisekisa ukuthi bahlala phezulu. Isibonelo ukuvikela abancintisana, i-Instagram inikeze ikhono lokufaka amavidiyo. Ngokufanayo Facebook, wenza okufanayo ukuguqula i-Periscope ngokusebenzisa isici se-Facebook Live. I-Instagram iphinde ingeze nezinye izinhlelo zokusebenza ezimbalwa ezifana ne-Hyperlapse ne-Boomerang. Ngikholwa konke ukulwa nanoma yiziphi izitayela (ama-GIF kanye nezinhlelo zokusebenza ezenzayo) into entsha ephathekayo.
Njengoba ungabona umdlalo we-chess wabadlali embonini yesikhulumi sezindaba zenhlalo.
Faka Snapchat
Ngo-2011 no-2012, uSpapchat ungena embonini nge-bang-futhi phakathi kwentsha. Umqondo ngemuva kohlelo lokusebenza likwazi ukubonisana ngendlela ephilile. Umqondo wesithombe wesikhashana wawuqondile ngokuqondile nalokho we-Instagram nezinye izinhlelo zokusebenza ezibhekisiwe. Ekuqaleni, i-Snapchat isebenzisa i- "snaps" okungaba izithombe noma amavidiyo amancane angu-10 omfushane. Uma usithumele lezi zinhlamvu zizoba nempilo emfushane, ngokuvamile ngemva nje kokuba umngane abone, ivele isuswe ngokuzenzakalelayo. Izici ezintsha zaqhubeka ziyeza. Ngo-2014, i-Snapchat iqalise i-Geofilters - izitifiketi ongayengeza kwi-snap yakho yendawo ethile noma idolobha. Ngonyaka we-2015, izihlungi ze-Lens nezindaba zangeziwe. Izihlungi ze-Lens zisetshenziswe ubuchwepheshe bokubona ubuso ukuphonsa ezihlungi ezesabekayo kumuntu wakho ngenkathi Isici sezindaba sihlanganiswa ndawonye ngendlela yakho yefashini. Lezi zici zasiza ukuthuthukisa uhlelo lokusebenza oludlulile kwabancane nasezandleni zabazali babo. Khona-ke ngo-2016, i-Snapchat yanezela Imemori eyayiqala ukuhlolwa ngenxa yokuthi iyahambisana nemigomo yezinhlelo zokusebenza.
Imemori ikuvumela ukuba uthathe izinkinobho bese uyisindisa ukuze kushicilelwe kamuva.
Umgomo we-Snapchat ulele endabeni emfushane kepha amandla okushayela okwenyuka ekusetshenzisweni abe yizindaba.Ngokuvumela umsebenzisi ukuthi atshele indaba eqondile yokupheka kwesidlo esithile, ngemuva kwezigcawu zesithombe sokudubula, ukuqaliswa okukhethekile iqembu, ngemuva kwezigcawu zenkampu yokuqeqeshwa kwebhola lokuqeqeshwa kwebhola - ukuthathwa ngumdlali webhola lezemidlalo - yonke le mibono yezindaba yindlela yamandla ka-Snapchat.
I-Snapchat iqale njengenhlelo lokusebenza yokuthumela imiyalezo futhi yaziphendulela ibe uhlelo lokusebenza lokusakazwa ngezindaba.
Faka i-Instagram nge ... Izindaba ze-Instagram?!
Njengoba ngishilo ekuqaleni, i-Instagram nabasebenzisi bayo abayizigidi ezingu-300 babona i-Snapchat kanye nabasebenzisi bayo abayizigidi ezingu-150 nabakhulayo.
Umsunguli we-Instagram, uKevin Systrom, uye waze wanikeza isikweletu ekuqalisweni kwesici sabo, ku-Snapchat. Ngaphakathi kokuphefumula okufanayo uyaphawula nokuthi akuyona into eyakhiwe kodwa i-spin oyithathayo.
Well spin kuya iso iso, iminithi kakhulu. Izindaba ze-Instagram zifana kakhulu ne-Snapchat. Ngisho pixel yayo efanayo nge pixel. Ngokuqinisekile i-Instagram izoyamukela lezi zici lapho ibona ukukhula okukhula kwe-Snapchat.
Umbuzo uwukuthi: ingabe lokhu kuzosiza Instagram? Instagram uye wehla ekuzibandakanyeni kwayo. Abantu babathumela kancane ku-Instagram nakwesikhulumi sezindaba zenhlalo, akusona uphawu oluhle. Njengoba kuchaziwe nguJessica Lessin ku-CNBC, "Kunemibuzo eminingi evulekile (nalesi sici esisha) futhi sizobona uma kusiza ngokuthola leyo namba yokuthumela ngomsebenzisi ngamunye isipele."
Kusho ukuthini lokhu kubathwebuli bezithombe ezihambayo?
Okokuqala, ngingummemezeli omusha we-Snapchat - njengezinyanga ezimbalwa kuphela. Angizange ngikuqonde ukuthi ngingayisebenzisa kanjani noma ngibone nokubaluleka kuyo kuze ngiqale ukubona izinombolo kanye nokubandakanyeka. Ukuziphatha komsebenzisi kuhluke ngokuphelele. I-Snapchat ayiyona indawo yokwabelana ngesithombe sakho esiphelele njengo-Instagram. Ngisebenzisa i-Snapchat ukwabelana ngami ngemva kwezigcawu kanye nobuntu bami bokuhamba. Instagram Ngiyisebenzisela iphothifoliyo yami futhi ngibhekise amaklayenti angakwazi ukubona lokho engikwenzele abanye.
Ngokwengeza izindaba ku-Instagram, kungaba yindawo enhle kimi ukuthi ngiqhubeke ngibonisa umsebenzi wami ngemuva kwezithombe futhi ngigcine ngisemqoka futhi ngibonise ubuntu obuningi. Into engiyitholayo nge-Instagram ngukuthi nginendlela yokulalela izilaleli ezinkulu kunalokho engikukwenza ku-Snapchat. I-Snapchat inamaphesenti amancane alalezo zilaleli futhi engizakhe ubuhlobo nabo. Ngiyakwazi ukubeka isihlungi esibucayi ebusweni bami bese ngihlabelela ngokungenakusiza futhi ngingesabi ukulahlekelwa iklayenti engenzeka. Angicabangi ukuthi ngikulungele ukwenza lokho ku-Instagram ngaphandle kokwazi ukuthi ubani obheka ngempela.
Sizobona ukuthi konke lokhu kuzoholela kuphi. Ngizokubona kuzo zombili amapulatifomu futhi ngizizwe ngikhululekile ukuxoxa noma ugaxe.