Izizathu Eziyisi-5 Zemibukiso Yezingcingo Akuzona i-Freemium

I-Free-to try ibiza izindleko ezinkulu kubathuthukisi.

Kungani kungabikho imidlalo eminingi ye-freemium? Ukuchaza i-freemium ngokuthi "mahhala ngezinhlelo zokusebenza zokuvula isikhathi esisodwa", imodeli yebhizinisi ibonakala ibamba umugqa omuhle phakathi kokudlala mahhala (lapho umdlalo usekelwa ngamanani angenamkhawulo wokuthenga kwangaphakathi nohlelo) namageyimu akhokhelwayo. I-Smash Hit nge-Mediocre yisibonelo esisodwa saloluhlobo lomdlalo, lapho abadlali abangakhokha khona ukuvula lokho okuyiyona inguqulo egcwele yomdlalo. Ukukhishwa kwemali engenayo okungenamkhawulo okungahle kwenzeke kungathinta umklamo wegeyimu lapho umdlalo kufanele uhambise khona imodeli yebhizinisi, futhi unomthelela ekudalweni kwemidlalo nokuzijabulisa kubadlali abaningi. Ngakolunye uhlangothi, imidlalo ekhokhwayo ingadinga ukukhokhiswa kwangaphambili kokulimala, futhi ukubuyiselwa kwemali akude nomgomo wendawo yonke ezitolo ezinkulu . Ngakho-ke, kungani imidlalo embalwa kangaka ibonakala isebenzisa le ndlela yokunciphisa yokunikeza isilingo samahhala ngokuvula isikhathi esisodwa? Yebo, kunezizathu eziningana ukuthi kungani kuyinkinga enjalo.

01 ka 05

Abasebenzisi abaningi abaguqulwa kusuka mahhala ukuze bakhokhe

Kukhona i-axiom elula yokubona ngemidlalo yamahhala ngokujwayelekile: uma abantu banikezwa ithuba lokukhokha, ngeke. Amazinga okuguqulwa kwama-Freemium asemlandweni kunalokho aphansi. Ngisho nakwezinye izinto ezifana ne-Xbox Live Arcade, lapho ama-demos okumele ahlinzekwe khona, amazinga wokuguqulwa ahlukahluka ngokungajwayelekile kusuka ku-4 kuya ku-51%, aphindaphindela ku-18% emuva ngo-2007 . Noma kunjalo, lokho kwakungaphandle futhi akukho ndawo eduze nendawo evamile. Ama-Ouya amageyimu abonayo amazinga aphansi okuguqula amadijithi angama-single at launch. Amageyimu we-PC avame ukubona amazinga aphansi okuguqulwa. Amaphesenti akhethekile avame ukuhluka ngenxa yemakethe ngaleso sikhathi, nangamapulatifomu ahlukene, kodwa ama-3% ayihle, alinganisela kakhulu. Ngokwe-anecdotally, onjiniyela abaningi kwi-PC bakhonza njengeyodayari emayini yamalahle futhi bafunge ama-demos, njengeP Positech nePhuppy Games.

02 ka 05

Kunzima ukuthola ukulandwa kwanoma iyiphi umdlalo wamahhala

Kodwa-ke i-counterpoint kuyoba ukuthi "yebo, imidlalo ye-freemium iguqula abasebenzisi abakhulu ukuthi bakhokhe kahle, kodwa bayayifaka ekulandweni." Kulungile, lokho yisimo se-iffy. Uma umdlalo uzothola ukudayiswa okungu-10 000 njengemidlalo ekhokhelwe, kodwa nje uthola ukunakekelwa okwanele ukuthola ukulandwa kwamahhala okungu-100,000, bese umdlalo uguqula ngo-3%, okuwukuphela kokuthengisa okungu-3,000. Futhi lokho kwenza ukucabanga ukuthi umdlalo ungathola ngisho nokulandwa kwezigidi, uma kungenjalo abaningi abazodinga ukuba yimpumelelo yezemali eqhubekayo. Khona-ke, lokho akusikho ukufaka imali emidlalweni eminingi enkulu yezimali-yamahhala yebhajethi ngokuvamile isebenzisa imikhankaso yokumaketha ngezindleko zokuthenga zomsebenzisi ezibiza kakhulu. Futhi lezi zindleko zokuthola umsebenzisi zingenza ukusika okukhulu kulokho umsebenzisi akhokhelwayo angakhokha. I-Freemium inengqondo uma ukulandwa kungakhuliswa ukuthengisa okukhokhelwa ngaphezulu ngokweqile.

03 ka 05

I-Freemium yokuvula intengo ayikwazi ukusebenza

Ingxenye yezizathu zokuthi i-free-play-play isebenza ngokwezimali yiyo eyenzeka kubadlali abakhokha okuningi ukuze basize imali yomdlalo. Ama-Whales angasiza ekusizeni ngemali umdlalo futhi akwenze kube yimpumelelo, nakuba abadlali bezinga eliphakathi nendawo nabaphansi bekhokha beyisisekelo esiwusizo esisebenzela injongo engeyona imali. Igeyimu ye-freemium kungenzeka ibe yinto ehleliwe, ngakho-ke ayikwazi ukudonsa emahlathini, futhi ingabesaba abadlali uma inani layo lokungena liphakeme kakhulu. Ngokufanayo, abathuthukisi befoni kufanele baqhubeke beqaphela imikhuba yamanani eselula - ngisho nomdlalo ozofaneleka u-$ 15 noma u-$ 20 ku-console futhi i-PC ingase ifaneleke ingxenyana yaleyo ehlobene nezinye izihloko zeselula. Kungani uchitha u-$ 3 ukuze uthole umsebenzisi ongase akhokhe imali engu- $ 3 kuphela?

04 ka 05

Ingozi yokudayiswa okulahlekile

Enye yezinto ezihlakaniphile mayelana nomdlalo okhokhelwayo ngaphambili ukuthi igoba abantu futhi ingase iphoqe othile ukuba asebenzise isikhathi esiningi nayo kunokuba ayengaba nayo. Ngomdlalo we-freemium, umuntu ongeke angakujabulela lokho akukhokhele, angase azimisele kakhulu ukuwashiya uma engathandi ingxenye yokuqala yomdlalo. Ngenkathi kukhona ngokuqinisekile ukuthengiswa okungeziwe, ngokungangabazeki, kuyingozi futhi ukuthi abakhiqizi bayeke ukuthengisa ukuthi ngabe ngabe bebengenakho. Kuyavunywa, lokhu kuphakamisa umbuzo omuhle wokuziphatha mayelana nemidlalo ekhokhelwayo, kodwa kubathuthukisi, kunengqondo nje ukwenza lokhu esikhundleni se-freemium.

05 ka 05

Imidlalo ye-Freemium idinga ukuklama okuningi okufana nokudlala okukhululekile

Ingxenye yenkinga ngemidlalo ye-freemium yilapho idinga okuningi kwendlela efanayo yemidlalo yamahhala. Ingxenye yamahhala kumele ilinganiswe kangangokuthi inikeza okuqukethwe okwanele ukuze uthole abadlali bahoxiswe, ngaphandle kokunikela okuningi kangangokuthi ngeke bathenge umdlalo ogcwele, nje nje banelisekile engxenyeni yamahhala. Lokhu kungase kusho ukulayisha kuqala okuqukethwe komdlalo nokuklama izingxenye ezithandekayo zomdlalo ukuba zibe yingxenye yamahhala. Yikuphi ekugcineni kube nomusa wokuphakamisa umbuzo omuhle - uma unjiniyela kufanele enze umsebenzi wokwandisa umdlalo wabo ukuze athole abadlali ukuthi basebenzise imali kuyo, kungani kungakwenzi nje kube ngumdlalo wendabuko ongadlali?
Eqinisweni, isizathu sokuthi amageyimu amaningi asekelwa ngokuyinhloko angasanikeli ngisho ne-IAPs yokukhipha isikhangiso ngoba aguqula kabi kangangokuthi ngokuvamile ayifanele umzamo. Zibaluleke ngokwengeziwe njengendlela yokunciphisa abadlali abangabacasula ukungalaleli kwabo kunanoma iyiphi inzuzo yezezimali, ngokuvamile abadlali abaningi bafuna ukuthi leli xabiso libe liphansi.

Kukhona izizathu zemidlalo ye-freemium ekhona

Ngakho-ke ngenkathi bengavamile, futhi abathuthukisi bavame ukungabi nasizathu sokwenza, kungani ezinye imidlalo ezisezingeni eliphezulu zikhona? Kunezikhathi eziningi izimiso ezingekho kwemali ezithintekayo. Ngezinye izikhathi kungumusa wabathuthukisi abakubona lokhu njengendlela yokuhweba ibhizinisi labathengi kakhulu. Noma kukhona abathuthukisi abesaba ama-piracy ku-Android, ngakho-ke bafuna ukunikeza inguqulo yamahhala kumakhasimende angakwazi ukuzama. Futhi imodeli yebhizinisi isebenza kwezinye izinkampani ezizama ukuyisebenzisa! Into ewukuthi inezinkinga eziningi, futhi kukhona ukuthambekela komunye umuntu ukuba ayisebenzise esikhathini esizayo. Ngakho kungani i-Super Mario Run ingaba mahhala? Kuhle ukubheka zonke izici ezingenhla. I-Nintendo ingaphandle kokubusa uma kufika kumakhalekhukhwini. I-Pokemon GO iya inombolo eyodwa kwisitolo sezinhlelo zokusebenza zeselula cishe masinyane. Abahlaziyi balinganisela ukuthi i-Super Mario Run ingalandwa izikhathi ezingaphezu kwesigidi esisodwa. Kuyavunywa, uma lo mdlalo ungabizi ukuvula, njengo-$ 2.99, futhi uguqulwe ngesilinganiso esincane, kungenzeka ukuthi ngeke wenze uhlobo lwemali i-Pokemon GO eyenza ngenyanga. Kodwa njengendlela yokuthola uhlamvu lukaNintendo oludumile kunoma yiliphi ifoni elikhona, ngesibonakaliso sokuthi iNintendo ayilona nje ngaphandle ukwenza uhlobo olufanayo lwemidlalo yokudlala mahhala njengabo bonke abanye. Futhi, lo mdlalo kungenzeka ube yindlela yokuba uNintendo awele-athuthukise izihloko zabo zesikhathi esizayo ngokusebenzisa ukumaketha kwangaphakathi nohlelo. Nakulokhu, uma iNintendo ifuna ukukhulisa imali engayithola evela ku-Super Mario Run, bayohamba ngesimo sebhizinisi sokudlala mahhala. Kodwa ngokuhamba nge-freemium, kunezinzuzo eziza nalo ngaphesheya komugqa ongezansi kubo. Yingakho i-freemium ingasuki - idinga ikhono lokuthola inombolo enkulu yokulanda ngezindleko zokuthengisa ezincane, noma imali encane edingekayo ukuze umdlalo ube esimeme noma nje imfundiso. Uma kungenjalo, ukukhokha noma ukudlala mahhala kuyisimo esihle sabathuthukisi. Futhi ngenkathi i-freemium ingcono kakhulu kubadlali, imodeli yebhizinisi engahlali kahle kubadali ayikwazi ukusiza abadlali noma.