01 kwezingu-10
Amathiphu amakhulu amabhizinisi ku-Twitter
Ngenkathi izinkampani eziningi kanye nezinkampani zamamama kanye nezinkampani eziphuthumayo zigijimela ukujoyina isisindo samabhizinisi ku- Twitter , abaningi baqaphela indlela enzima ukuthi ukumaketha kwabo okuse-Twitter kungabikho.
Inkinga, ngokusho kwabasebenzisi be-Twitter , ingumkhukula wezinto ezimbili zokubukeka kwe-tweets zokuthengisa ngaphandle kokuxhumana kwangempela phakathi kwebhizinisi nabalandeli bayo.
"Abantu abengekho ku-Twitter okuzokhangiswa kuwo," kusho uNathan Mathews, umxhumanisi wezokuxhumana nabantu we-Kuru Footwear, inkampani esebenzayo yezicathulo eSalt Lake City, e-Utah.
"Bajoyine i-Twitter ukuba babe ingxenye yengxoxo ebanzi ewela umngcele, ubuhlanga, amasiko nezinkolo."
Lezi zinsuku, uMathews uhamba inkulumo.
Kubalandeli baka-Kuru ku-Twitter, inkhulumomphendvulwano iMathews iyashumayela yilokho abalandeli babo be-intanethi abaye balindela ebhizinisini.
Okubalulekile ukukhonza ikhasimende ngamandla, ngisho nasesikhathini esinjenge-Twitter, uMathews uthi.
"Khumbula, uma ikhasimende yinto ebaluleke kakhulu, ngakho noma nini lapho sisebenzisana nabo, kungakhathaliseki ukuthi bangabathengi noma ikhasimende lamanje, kubalulekile ukuthi sibasize ngolwazi olufanele kakhulu kubo."
Ulungele ukuqala ukusebenzisa i-Twitter ukubandakanya amakhasimende akho? Ukholwe noma cha, ukusebenzisa i-Twitter ukwakha ibhizinisi lakho akuyona kunzima njengoba kungase kubonakale, kanti isikhathi sokutshalwa kwezimali singase sibe ngaphansi kokucabanga kwakho.
Qhubeka ufunda ukuze ufunde amasu webhizinisi lase-Twitter esiwafunde emabhizinisini asuka ogwini ogwini, nakuze ngaphesheya kwechibi.
02 kwezingu-10
No. 1: Yiba Isihloli seBhizinisi nge-Twitter Content
I-Titan Commercial, i-Chicago, i-Ill. (@titancommercial)
Ufuna ukwakha ibhizinisi lakho njengochwepheshe ku- Twitter ? I-Titan Commercial, igama elilodwa usuku ngalunye lifake imiphumela ejabulisayo yebhizinisi ku-Twitter.
"Sizicabangele izindlela zokuzibandakanya nabalandeli, futhi enye yezindlela esacabanga ngayo ukuthi kufanele sibe ne" Titan Word of the Day, "kusho u-Emily VanderBeek, umqondisi wezimakethe weTitan Commercial, i-commercial real estate brokerage firm e Chicago, Ill.
Usuku ngalunye, u-VanderBeek uchitha cishe isigamu sehora ukuqapha abezindaba ukuze bafune izitayela emakethe, bexosha ama-tweets kubalandeli babo be-Twitter abanezihloko ezithakazelisayo kanye nesici esithandwayo se- "Word of the Day".
Ukutshalwa kwezimali okwesikhashana, u-VanderBeek uthi, akhiqizi nje ukubeka uphawu olukhulu kakhulu njengoba i-Titan Commercial isungula njengochwepheshe ku-Twitter, kodwa ukubandakanya okuvamile ngabalandeli kubhala kabusha ama-tweets we-Titan okuqukethwe-okunzima.
Ngokudala okuqukethwe okuthakazelisayo, ithemba abalandeli be-Twitter nabantu abathandekayo ekuthengeni noma ekuthengiseni impahla bazokhumbula ukuxhumana kukaTtan "okuqhubekayo," kusho uVanderBeek.
"Zonke ukuguqulwa ngamakhasimende angaba usizo - ngakho uTutan wayefuna ukufinyelela ku-Twitter ukuvumela abantu ukuba bahlale bexhunyaniswe nomkhiqizo wethu nakuba singase singenzi ibhizinisi nabo ngaleso sikhathi."
03 ka-10
No. 2: Nikeza Isevisi Yomthengi Omuhle, Qoqa Impendulo
Hummus Bros, London, UK (@hbros)
Ufuna indlela engcono yokukala impendulo yamakhasimende futhi unikeze isevisi yamakhasimende enhle kakhulu?
Amabhizinisi ku- Twitter kufanele abheke isibonelo sikaHummus Bros esiseLondon, lapho isitsha esimnandi se-hummus kanye nokukhetha kwakho yenkomo, inkukhu, ubhontshisi kanye nezinye izinto zokugqoka akuyona into kuphela yokudlela ekhonzayo.
I-joint, ethandwayo nabafundi, abahamba emidlalweni yaseshashalazini, izinhlobo zemikhakha yemithombo yezokuxhumana kanye nabaqeqeshiwe, usanda kuhlanganisa i-Twitter ohlwini lwayo lokukhula lwama-mediums okudlela okusetshenziselwa ukucela impendulo yamakhasimende, kusho uChristian Mouysset, kaHummus Bros.
Umphumela wokuphela, uthi, akuyona into emnandi kakhulu njengoba inkampani idlulela phezulu amahora amathathu ngesonto ukuhlola okuhlangenwe nakho kwabathengi ezindaweni zabo eHolborn, Soho nasenhliziyweni yesifunda sezimali saseLondon.
"Uma sithatha isikhathi sokuphendula amakhasimende akhononde futhi asebenzise isikhathi esichazayo ukuthi sizokwenza kanjani ngokuhlukile ukuze sigweme ukwenza amaphutha afanayo," kusho uMousset, "la makhasimende azokhuluma nabantu abaningi kakhulu ngokuhlangenwe nakho kwabo."
Isikhathi sokutshalwa kwemali, noma kunjalo, sibonakala siyindlela ephelele yokuphumelela.
"Abathengi eLondon bavame ukumangala ngezinga lenkonzo eHummus Bros," kusho uMousset. "Bayakwazisa ngempela ukuthi sithatha isikhathi sokuzihlola."
04 kwezingu-10
No. 3: Nxusa ama-Job Openings futhi usebenze abafuna umsebenzi osebenzayo
Imizila yeMDC (@mdpathways)
Udinga ukuqasha abasebenzi abasha ebhizinisini lakho? Ku-MD Pathways, ukuhweba amasayithi omsebenzi wendabuko abafuna umsebenzi osebenzayo ku-Twitter kuye kwaba ukuvivinya umzimba okuthakazelisayo ekuthatheleni amandla okuxhumana nabantu.
Umkhiqizi wamavidiyo angama-viral asebenzelana nezibhedlela afuna ukuthola abakhethiweyo, uMath Waysanda nje ukuqala ukuvula amathuba okuvula imisebenzi emsebenzini we-Twitter, kusho okhulumela i-Pathways uDanny Gutknecht.
Ngesikhathi uGutknecht evuma ukuthi i-jury isephumelele ekusebenziseni i-Twitter ekuqasheni imisebenzi, uthi ukukwazi ukuqashwa kwabaqeqeshi bezempilo kungcono kakhulu.
"Ukuqasha abaqeqeshiwe abaqeqeshiwe abaphakeme kakhulu kakhulu ngokufaka uphawu lokukhangisa, futhi i- Twitter ingasiza ngaleyo nqubo," esho. "I-Twitter isebenza kahle ukukhiqiza ukuqapha, [kodwa] izinga eliphezulu lezemfundo oyithola impendulo encane eyamukelayo ku-Twitter."
Okungcono kakhulu, u-Gutknecht uthi impendulo ekuthunyeleni amathuba amathuba emisebenzi inhle, futhi ukuhamba emigwaqweni ye-MD Pathways iwebhusayithi kuyanda.
Okubi kakhulu, ukucela amathuba okuvula amathuba amabhizinisi ku-Twitter angabanjwa noma angaphuthelwa.
"I-Twitter iyisihloko esishisayo manje futhi sizodinga ubufakazi obengeziwe kanye nesikhathi esengeziwe sokunquma ukusebenza kwe-Twitter isikhathi eside," esho.
05 ka-10
Cha. 4: Bamba ama-Bids bese uphakamisa iphrofayli yenkampani yakho
I-RFP Database, Northampton, Mass. (@rfpdb)
Udinga ukucela ibhidi lomsebenzi? Kusukela ngo-2004, amabhizinisi aphendukele ku-RFP Database ukuze acele iziphakamiso. Kodwa-ke, ngenkathi i-RFP Database izuzwe ngokusheshisa, okwamanje umsebenzi wabo we- Twitter onomsunguli nomengameli uDavid Kutcher ujabule.
Noma nini lapho iklayenti le-RFP Database lifaka isicelo sesiphakamiso, isikhalazo sithunyelwe ngokuzenzakalela kwi-akhawunti yabo ye-Twitter, kanti lesi siphakamiso sasizohlala kuwebhu yenkampani eminyakeni edlule; umphumela, Kutcher uthe, kukhona izilaleli eziningi, okungazelelwe ngaphambili.
Kodwa, imfihlo yangempela yokuphumelela kwe-RFP iwukuthi ukuxhumana kwabangane bakho okwenzekayo ku-Twitter nsuku zonke.
"I-Twitter ingumthombo omkhulu wokuqukethwe, futhi indlela enhle yokuthuthukisa okuqukethwe kwakho kumuntu omusha futhi oxhunyiwe," esho.
"Kodwa yini ehle kakhulu nge-Twitter ukuziphatha kwe- retweeting , ngokushesha uma othile ethatha okuqukethwe kwakho bese uyaphinda awubhale kabusha kubalandeli babo."
Ngomkhuba ojwayelekile wokubuyisa ama-RFP abalandeli, i-Kutcher ithi ukuhamba kwesayithi kuye kwanda ngokweqile futhi kwakha inani elincane le nkampani namakhasimende abo.
"Sikhuthaze lokhu kuziphatha ngoba bekuzokwenza ube yinto ebaluleke kakhulu kubalandeli bakho uma nje ubazisa ngemali engu-$ 250,000 yokuvuselelwa kabusha kwewebhu futhi nje kubonakala sengathi bangabathuthukisi bewebhu," esho.
"Konke lokhu okubanjwe ndawonye kusenza sibe isazi esaziwayo kule ndaba futhi sikhulise inani lamabhizinisi ethu."
06 kwangu-10
No. 5: Amaklayenti amasha ahloselwe ngokusesha okusekelwe ku-Twitter
I-Timbury, Central New Jersey (@timbury)
Ukukhangisa kwehla flat? Uma udinga ukukhomba amaklayenti amasha, i- Twitter iyindlela enhle yokuthola amakhasimende amasha, ngokusho kukaTim Kissane, umhlinzeki we-Timbury Web Hosting yase-New Jersey.
Usuku ngalunye, u-Kissane uthi uhlolisisa i-Twitter kubasebenzisi abathumela amagama angukhiye ahlobene nebhizinisi lokubamba iwebhu ngokusebenzisa iklayenti lewebhu leHootsuite. Amagama angukhiye afaka phakathi "ukusingathwa kwewebhu," "ummemezeli ophakanyisiwe," "ophethe," kanye "ne- linux host ".
I-Kissane i-tweets cishe izikhathi ezimbili kuya kathathu ngosuku kubasebenzisi ngokusekelwe kokuqukethwe kokusesha, enikeza ulwazi mayelana nebhizinisi lakhe noma izimpendulo zemibuzo yabo ethunyelwe ku-Twitter.
"Ngiqapha i-Twitter usuku lonke, nsuku zonke, ngenkathi ngenza omunye umsebenzi," esho. "Cishe wonke amakhasimende enginawo atholakala ku-Twitter."
Naphezu kwempumelelo yokukhangisa ku-Twitter, u-Kissane uhlala eqaphela ukuthi ngokuvamile amabhizinisi ase-Twitter athi "spammy" futhi athi amabhizinisi kufanele agweme ukuphromotha ngokweqile ngokusebenzisa ama-akhawunti abo.
"Nakuba ngingasebenzisi ama-bots noma imoto [imilayezo eqondile], ngilahlekelwe abalandeli abambalwa abacabanga ukuthi ngibagaxekile," kusho uBusane.
"Angikaze ngithumele umlayezo oqondile noma ngiphendule ngaphandle kokuthi umuntu eceliwe imininingwane kumphathi, noma abonise ukungajabuli ngogesi wabo wamanje."
07 kwangu-10
No. 6: Sebenzisa Izithombe Zokutshela Indaba Yakho, uthengise Umkhiqizo
UKristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart)
no-Kilwin's, Jacksonville, Fla. (@kilwins)
Ingabe izinhlamvu ezingu-280 ku- Twitter azikwazi ukuthengisa ibhizinisi lakho? Emabhizinisini ku- Twitter , izithombe ziyindlela enhle kakhulu "yokukhombisa nokutshela" abalandeli bakho be-Twitter, kusho uKristen Stein, isikhulu esiphezulu seKristen Stein Art.
Njengomdwebi nomdwebi wezinhlobonhlobo, uStein uthole uhlobo lokuvuselelwa kokudala ku-Twitter kusuka kubaculi abalingani nabathengi abajabulela umsebenzi wakhe. Ukuxhuma emisebenzini yakhe emisha ku-Twitter, uStein uthi izimoto nokuthengisa kuye kwavela ngokucacile njengabalandeli ngokuphindaphindiwe ukubukela okuqukethwe kukaKristen Stein Art kubalandeli babo.
"Ngibone ukunyuka okukhulu kwenani labalandeli ekusebenziseni i-Twitter futhi ngithole izicelo ezivela kwamanye amawebhusayithi ukuze ngithumelele izithombe zezinto zami noma ulwazi engilunikezile ekuthunyelwe kwebhulogi," kusho uStein. "Ngiphinde ngithole impendulo embalwa ephathelene nobuciko kanye nemidiya yezindaba ngenxa yalokho okuthunyelwe ku-Twitter."
Ngokusho kwe-Google Analytics, amaphesenti angu-33 esitimela esitolo se-Stein esitolo se-intanethi manje uvela emotweni yakhe yokuxhumana nabantu, kufaka phakathi ama-tweets athunyelwe ku-Twitter.
Kodwa, ngenkathi uStein ekwazi ukuhlanganisa ikhwalithi ye-traffic online, uCamille Gregg weKilwin's, ushokoledi, i-ayisikhilimu kanye nesitolo se-florge e-Jacksonville, Fla., Kubonisa ukuthi nabanikazi bebhizinisi bezitini nabangaphandle bangabona ukuhamba kwe-Twitter efanayo ezitolo zabo namabhizinisi .
Usuku ngalunye, njengoba isitolo silungisa ukuhlobisa kwawo okumnandi kwama-apula e-carmel nezinye izinto ezihamba phambili, uGregg, ukukhangisa kwezenhlalo kanye nomqondisi we-PR, ama-tweets ama-sweets amasha aphuma ekhishini kanye nochwepheshe bezinsuku. Lezi zithombe zimibalabala futhi zibangele ukuqhuma, kusho yena.
Ngamahoreni angakapheli, i-"Sweet Tweets," njengoGregg ebaqedile, iveza izimpendulo eziningi, ekukhulumeni, futhi engcono kunabo bonke, ukuhamba ngezinyawo esitolo seL Kilwin esinezintandokazi ezimnandi.
"Siyabona ukugxuma," kusho uGregg. "[Twitter] kuyindlela ejabulisayo futhi ephumelelayo yokumaketha nokwabelana ngolwazi mayelana nemikhiqizo namasevisi wethu, [futhi] kuthuthukisa umthamo ophansi."
08 kwezingu-10
No. 7: Izindawo Zomabhizinisi Eziningi? Ukuya Indawo nge-Twitter
I-Camp Bow Wow, i-Boulder, i-Colo. (@campbowwow)
Ingabe uyinkampani noma ibhizinisi elinendawo eziningi? Uma ufana ne-Camp Bow Wow, enye ye-franchise yokunakekelwa kokunakekelwa kwezilwane okusheshayo okusheshayo eMelika, i- Twitter ingaba yindlela enhle yokunikeza ukunakekelwa kwendawo nokwehlukile njengoba le nkampani ifunde. Awekho amathambo ngakho!
Njengokuqala kwe-Twitter (ngisho nangaphambi kuka-Oprah, ama-quips u-Heidi Ganahl, i-CEO noMsunguli we-Camp Bow Wow), le nkampani isizuzile kuma-akhawunti-level level, inikeza isevisi yamakhasimende ahlukile, ulwazi ngisho nezithombe nezintatheli kumakhasimende anelisekile futhi izilwane ezifuywayo.
"Impendulo evela kumakhasimende ethu ibe yinto enkulu kakhulu," kusho uGanahl. "Siphila ngezibuyekezo zabo zesimo mayelana nokulahla i-pup yabo e-Camp, izithombe ze-snapshot ezivela kwi-Camper Cams yethu, ne- retweet yezindaba mayelana nathi. Ubufakazi obunjalo bokuthi bathanda umkhiqizo wethu kangakanani futhi babone njengengxenye yokuphila kwabo. "
Ngaphezu kokunikeza amakhompi wewebhu we-intanethi (noma "I-Camper Cams"), amaklayenti we-Camp Bow Wow alindele ukuthi inkampani izogxila kakhulu kwezobuchwepheshe esikhathini esizayo. I-Twitter, uGanahl uthi, ayikho into ehlukile.
"Ikhasimende lethu elihlosiwe liyi-savvy kakhulu kwezobuchwepheshe futhi kulindeleke ukuba sihlale sisezingeni eliphezulu," esho.
09 kwezingu-10
No. 8: Ukusekela umuzi wakho, ukwakha ukuvakasha kanye nomnotho wendawo ku-Twitter
I-Jacksonville Chamber of Commerce, Jacksonville, Fla. (@JaxChamber)
futhi uvakashele i-Jacksonville, (@visit_jax)
Ufuna ukusekela idolobha lakho, ukwakha ezokuvakasha nokuthuthukisa umnotho wendawo? I-Jacksonville Chamber of Commerce nokuvakashela i-Jacksonville zithathele i-Twitter ukuzosiza amabhizinisi asendaweni kanye nokuvakasha.
Ngaphandle kokukhangisa imicimbi kanye nezivakashi ezikhangayo, kokubili ama-akhawunti we- Twitter we-organization abe yindlela enkulu yokusekela amabhizinisi asendaweni, ukugqamisa amabhethri ahamba phambili, amabhizinisi athandwayo nokuningi.
Umphumela wokuphela ungumthombo oqhubekayo wezinto zonke uJacksonville, kanye nemithombo yolwazi ngalokho okushisayo edolobheni kubantu basekhaya kanye nabavakashi ngokufanayo.
10 kwangu-10
No. 9: Into Ebaluleke Kakhulu Ukuzijabulisa Ku-Twitter
Ama-Gary West Smoked Meats, Jacksonville, Oreg.
Noma kunjalo awukatholanga leli zwe le- Twitter niche lebhizinisi lakho? Ku-Gary West Smoked Meats, inkampani yenyama yase-Oregon eyaziqhenya ngokuwina kwayo, i-jump to Twitter inikeze ithuba elikhulu lokuzijabulisa nokuthola ukukhangisa emhlabeni wonke.
Faka "Uphi i-Gary West?", Umdlalo we-Twitter omusha we-Twitter ohlangene lapho izinkomba ezithakazelisayo kanye ne-trivia yenhlalo zingabangela abawinile ukuba bahloniphe ukuthi uGary West izoba kuphi lapho kuqagela khona imikhiqizo yenkampani.
Sekuvele ku-Golden Gate Bridge eCalifornia e-Innsbruck, e-Austria, eCaleb LaPlante i-Gary West ithi umdlalo usuqale ukuzitholela impilo, njengoba abasebenzisi be-Twitter bejwayele inkampani - nomdlalo.
"Sifinyelela kumakhasimende akhona ngendlela entsha, nabasebenzisi be-Twitter abangakaze bazwe ngathi ngaphambi kokuba bathole umdlalo bese bevezwa uphawu lwethu okokuqala," esho.
"Impendulo enamandla kunazo zonke ivela kumakhasimende azimisele ukuhamba nathi ngezindleko zabo. Ngicabanga ukuthi nginezithombe ezingu-50 ezivela emhlabeni wonke nase-US kakade."
I-LaPlante ithi ingxenye eyinkimbinkimbi ikhuphuka ngezinkomba zokuhamba nobuningi bezithombe zaseGary West ezindaweni ezikude nezezingqayizivele.
"Kunzima kunalokho ongase ucabange," kusho uLaPlante. "Amakhasimende ethu abonise ukuthi ayinamandla kakhulu, ngakho-ke sifuna ukuqinisekisa ukuthi ubanikeze inselele yangempela.
Kusukela ukuqala umdlalo wokugcina, uGary West uye wabanika abadlali abahlanu nge-swag jerky epholile. Le nkampani inethemba lokunciphisa umdlalo okungenani kanye ngesonto phakathi kuka-2010.