Amathiphu Wokusebenzisa Injini Yokusesha

Ungayidrayivu kanjani i-Traffic kuya kubhulogi yakho kusuka ku-Injini Yokusesha

Ukuthola isikhundla esiphakeme kuzinjini zokusesha ngokusebenzisa usesho lwegama elingukhiye lomsebenzisi kungaba nzima, kodwa ngokugxila ngokuqondile ekubhaliseni okuthunyelwe kwebhulogi yakho yokusebenza kwe-injini yokusesha (SEO), ungathuthukisa isikhundla sakho ngokusesha okungukhiye wegama eliyisihluthulelo kanye nomgwaqo webhulogi yakho. Landela lawa macebiso ukuze uthole imiphumela emikhulu.

01 kwezingu-10

Hlola ukubaluleka kwamagama angukhiye

sam_ding / Getty Izithombe

Ukuthola ithrafikhi ukusesha amagama angukhiye ezinjini ezinkulu zokusesha ezifana ne-Google ne-Yahoo !, udinga ukubhala ngesihloko abantu abafuna ukufunda ngaso futhi bafuna ulwazi ngokuphathelene. Enye yezindlela ezilula zokuthola umqondo oyisisekelo walokho abantu abafuna ukukwenza ku-intanethi ukuhlola ukuthandwa kwamagama angukhiye kumawebhusayithi afana ne-Wordtracker, i-Google AdWords, i-Google Trends noma i-Yahoo! I-Index ye-Buzz. Ngayinye yalezi zingosi inikeza isifinyezo sokuthandwa kwegama elingukhiye noma kunini.

02 kwezingu-10

Khetha Amagama Angukhiye Abalulekile

Umthetho omuhle ozohamba ngawo ukukhetha igama elilodwa eliyinhloko elingukhiye ekhasini ngalinye bese ukwandisa lelo khasi kulelo gama legama elingukhiye. Amagama angukhiye kufanele ahambisane nomqukethwe jikelele wekhasi lakho. Ngaphezu kwalokho, khetha amagama angukhiye athile angakunika amathuba okusesha kangcono kunegama elibanzi. Isibonelo, cabanga ukuthi mangaki amasayithi asebenzisa ibinzana legama elingukhiye "umculo we-punk." Umncintiswano wokubeka indawo usebenzisa lelo gama eliyinhloko cishe lizoba nzima. Uma ukhetha igama elingukhiye elithile elifana ne "Ikhonsathi yeGreen Day," ukuncintisana kulula kakhulu.

03 ka-10

Khetha igama elingukhiye elingamagama angu-2 noma amathathu

Izibalo zibonisa ukuthi cishe amaphesenti angama-60 angu-search angukhiye afaka amagama angukhiye amabili noma amathathu. Ngalokho engqondweni, zama ukwandisa amakhasi akho ukusesha emigqeni yegama elingukhiye lamagama amabili noma amathathu ukushayela imiphumela enkulu kakhulu.

04 kwezingu-10

Sebenzisa igama lakho legama elingukhiye kusihloko sakho

Uma ukhetha ibinzana legama elingukhiye uhlela ukwandisa ikhasi lakho, qiniseka ukuthi usebenzisa le nkulumo ngesihloko sokuthunyelwe kwebhulogi yakho (noma ikhasi).

05 ka-10

Sebenzisa igama lakho legama elingukhiye kwi-Subtitle Yakho kanye nezindaba

Ukususa okuthunyelwe kwebhulogi ngokusebenzisa imibhalo engezansi kanye nezihloko zezingxenye nje kuphela kungabonakali ngokubonakalayo kwesikrini se-computer esindayo, kodwa futhi kukunika amathuba engeziwe okusebenzisa ibinzana lakho legama elingukhiye.

06 kwangu-10

Sebenzisa igama lakho legama elingukhiye eMzimbeni wokuqukethwe kwakho

Kubalulekile ukuthi usebenzise inkulumo yakho yegama elingukhiye emzimbeni wokuthunyelwe kwebhulogi yakho. Umgomo omuhle wokuzama ukufeza ukusebenzisa ibinzana lakho elingamagama angukhiye okungenani kabili esigabeni sokuqala sokuthunyelwe kwakho futhi kaningi ngangokunokwenzeka (ngaphandle kokugxilongwa kwegama elingukhiye - bheka # 10 ngezansi) kungakapheli i-200 yokuqala (ngaphandle kwalokho, inkulungwane yokuqala ) amagama okuthunyelwe kwakho.

07 kwangu-10

Sebenzisa igama lakho legama elingukhiye futhi lizungeze izixhumanisi zakho

Izinjini zokubala zibala izixhumanisi eziphakeme kunombhalo ocacile ku-algorithms yabo yokusesha, ngakho-ke zama ukudala izixhumanisi ezisebenzisa igama lakho legama elingukhiye. Gwema ukusebenzisa izixhumanisi ezisho ukuthi, "chofoza lapha" noma "ulwazi oluthe xaxa" njengoba lezi zixhumanisi zingenzi lutho ukukusiza ngokusebenza kwe- injini yakho yokusesha . Sebenzisa amandla okuxhumanisa ku-SEO ngokufaka ibinzana lakho legama elingukhiye kubo uma kunokwenzeka. Izixhumanisi ezizungezile zivame ukulinganisa kakhulu ngezinjini zokusesha kunomunye umbhalo ekhasini lakho kanye. Uma ungakwazi ukufaka ibinzana lakho legama elingukhiye kumbhalo wakho wokuxhumanisa, zama ukulifaka eduze kombhalo wakho wokuxhumanisa .

08 kwezingu-10

Sebenzisa igama lakho legama elingukhiye ku-Izithombe

Ababhulogi abaningi babona inani elikhulu lezithuthi ezithunyelwe kubhulogi zabo kusuka ekusesheni kwesithombe ezitsheni zokusesha. Yenza izithombe ozisebenzisayo kubhulogi lakho emsebenzini kuwe ngokwe-SEO. Qinisekisa ukuthi amafayili akho wesithombe nezithombe-ncazo zihlanganisa ibinzana lakho legama elingukhiye.

09 kwezingu-10

Gwema ukuvala ama-Quotes

Kunemibono ehlukile kulokhu neqembu elilodwa labantu abathi i-Google nezinye izinjini zokusesha ziyayinaki umbhalo kufakwe ithegi ye-quote ye- HTML uma ikhaza ikhasi lewebhu. Ngakho-ke, umbhalo ngaphakathi kwethegi ye-quote block ngeke ifakwe ngokwe-SEO. Kuze kube yimpendulo eqondile enganqunywa kulolu daba, kuwumqondo omuhle ukuwugcina engqondweni futhi usebenzise ithegi ye-quote ngokuqapha ngokucophelela.

10 kwangu-10

Ungayifaki I-Keyword Stuff

Izinjini zokucwaninga zenza amasayithi amakhasi asebenzayo agcwele amagama angukhiye amane nje ukwandisa i-rankings yawo ngokusebenzisa ukusesha ngegama elingukhiye. Amanye amasayithi avinjelwe ngisho nokufakwa kwimiphumela yokusesha injini ngenxa yokugxila kwegama elingukhiye. Ukugxilwa kwegama elingukhiye kubhekwa njengendlela yokugaxekile, futhi izinjini zokusesha zinezinkinga zokubekezela. Gcina lokhu engqondweni njengoba ukwandisa okuthunyelwe kwebhulogi yakho yezinjini zokusesha usebenzisa inkulumo yakho yegama elingukhiye.