Ubuchwepheshe beqiniso obuhlanganisiwe buzophumelela ngokusekelwe kokuqukethwe, hhayi kwezobuchwepheshe.
Ingabe i-Pokemon ihamba nge-harbinger yemidlalo engokoqobo engathandwa yiyona? Ubuchwepheshe bube bukhona okwesikhashana, kodwa akukho lutho oluye lwalufinyelela ohlobo oluthile olubalulekile kakhulu lwe-Pokemon GO olufinyeleleke emavikini amabili okuqala. Ngokuphelele, lo mdlalo uphelele ukwenza ngaphezulu kuka-$ 35 million ngaphansi kwamasonto amabili kuqaliswe ukuqaliswa kokukhipha, futhi ngesikhathi esisodwa kufinyelela konke okunye kwemakethe yokudlala. Akusho ukuthi kusobala ukuthi kunomthelela omkhulu emasikweni, ngamaqembu ezemidlalo aqhutshwa ukukhushulwa, imikhiqizo izama ukufaka imali emzimbeni, neminyango yamaphoyisa ixwayisa abadlali bomdlalo. Njengama-crazes amaningi, izingqinamba zabanye abathuthukisi abazama ukwenza imidlalo efanayo engokoqobo engathandwa yi-hit ibonakala sengathi ayinakuvinjelwa. Kodwa i-Pokemon GO kufanele isebenze njengesixwayiso kubathuthukisi bokungokoqobo okungathandwa kwabathelisi esikubona, iqiniso langempela, i-geolocation, nezinye izinhlobo zenye ubuchwepheshe beqiniso: kungokuqukethwe, hhayi ubuchwepheshe ngaphansi.
Imidlalo yangempela engathandwa ukungathandwa kwabathelisi esikubona ayikho indawo ethandwa kakhulu
Mhlawumbe ubufakazi obuqine kakhulu bokuthi ukungathandwa kwabathelisi esikubona kungenakukwazi ukuthengisa umdlalo ngokungaqondile ngokuqhathanisa isihloko se-Niantic esedlule, i-Ingress, ne-Pokemon GO. U-Ingress usekhona iminyaka eminingana, futhi sibonga ngokuyingxenye yemvelo yabo njengenkampani ephethwe yi-Google ngenxa yokuphila kwabo okuningi, babe nesisekelo sezimali nokukhangisa okwenza abadlali abanelungelo lokunikeza ulwazi olubanzi lwe-Niantic olwenziwe futhi olusetshenziselwa i-Pokemon Hamba. Eqinisweni, isizathu sokuthi izakhiwo eziningi zenkolo yi-Pokestops yilokho okushiwo yi-Ingress.
Kodwa u-Ingress, kodwa noma kunjalo wenza kahle, kungenzeka ukuthi yiyona into ephawulekayo engathandwa yiyo umdlalo ukukhululwa eminyakeni embalwa edlule. Futhi ngenkathi mhlawumbe yayithandwa kakhulu kunanoma ubani owayengayibona, ngezinombolo eziningi zezindawo eziba yi-Pokestops, ayizange iveze noma yikuphi ukufihla ukuthi i-Pokemon GO ikwazi ukuyenza. I-Ingress iyisifiso se-niche ngokuqhathanisa nalokho okushiwo i-Pokemon GO ekuthandweni.
Akukona ubuchwepheshe kuphela, nokuqukethwe
Ngokuyinhloko, i-dichotomy ibonakala sengathi abantu bazimisele ukudlala imidlalo yangempela engathandwayo, abavele bengathandi ukuyidlala ngoba bangempela. Banike okuqukethwe okulungile, futhi bayodonsa ngqo kuwo. Lokhu kuqondene nabathuthukisi abancinci, abakhulu abavame ukufaka ingozi kuma-platforms amasha - umdlalo wokuqala wangempela wokuba yi-bona fide hit yiyona ndawo ethandwayo ye-Nintendo-affiliated property. Ngisho no-Sony no-Nintendo bangenza kanjalo ngokuqukethwe okugxilwe yi-AR njengoba beqala ngokudlala nge- PlayStation Vita ne- Nintendo 3DS ngokulandelanayo. Uma bengakwazi ukuthengisa umqondo ngaphandle kwezakhiwo ezikhona ezithakazelisayo, yikuphi ithemba elikhona lapho uqala khona nomqondo omuhle nomdlalo omnandi? Ngokuyinhloko, kubonakala sengathi kusho ukuthi ukungathandwa kwabathelisi esikubona kuyindlela nje yezinkampani ezinezintandokazi ezenza leyo mikhiqizo ithande kakhulu. Noma, mhlawumbe i-Pokemon GO iyimvelo ehlanzekile kuphela: impahla efanele engasebenzela ukungokoqobo okungathandwa kwabathengi, okuxubene nokulangazelela okuqukethwe kwe-Nintendo ngaphandle kwezinhlelo ze-Nintendo ezenziwa uNintendo okwamanje.
Lokhu kufanele kube imbangela yokukhathalela izinkampani ezinjengeMic Leap ezenza ngokoqobo ukungathandwa kwabathelisi esikubona kanye nezinkampani zangempela ezibonakalayo. Empeleni, banezinselele ezimbili. Enye ukwenza uhlobo olusha lobuchwepheshe lusebenze kahle ngokwanele ukuze lujabulise. Enye yilezi zidinga ukuqinisekisa ukuthi kukhona okukhona okugcina abasebenzisi abaseduze. Okokuqala kuyinselelo yangempela eyedwa. Izinhlobo ezintsha zokuzijabulisa zivame ukuba nemithetho nezinkinga ezinzima ukuze zifake isikhathi eside. Iqiniso langempela liyinto encane kakhulu, futhi ibona izinselelo eziningi zendlela yokwenza kahle imidlalo.
Kungenzeka ukuthi iqiniso langempela lingase lingabi othandwayo elisekelwe nje ngekhwalithi yobuchwepheshe. Okungenani ngeqiniso elingathandwa yi-Pokemon GO, lisebenzisa amadivayisi abantu asebewasebenzisa kakade. Ukwengeza kwi-hardware entsha abantu okufanele bayithenge ngeke kusize ukwamukelwa kobuchwepheshe obusha. Lokhu kungenxa yokuthi iselula ingaba esibaluleke kakhulu ekuvunyelwaneni okuyiqiniso okwenziwe ngokoqobo ngoba wonke umuntu unayo.
Inselele yombili yokudala ubuchwepheshe obusha nokuqukethwe kwayo
Okushiwo yilokho okushiwo ukuthi noma ubani onguchwepheshe wezobuchwepheshe obuthile kudingeka adinga ukuthi okuqukethwe kunendleleni. Ukubukeka okungokoqobo okungenani kunalokhu okuphansi. Abathuthukisi abaningi, kokubili okuxhaswe ngemali kanye nabathuthukisi abazimele abazimele, bakhiqiza okuqukethwe okwangempela okuthakazelisayo. Ngisho ukuwa kwe-4 kuyeza kwi-HTC Vive. I-Gear VR kuselula ine-Minecraft , isixhaswa ngu-Eve kanjiniyela CCP, futhi isivele isebenzisekile kahle. I-Magic Leap isithengisa kakhulu ngobuchwepheshe babo obungokoqobo obungathandwa kwabathengi, kodwa baye baqasha ithalente ehlukile njengoNeal Stephenson noGraeme Devine ukuba basebenzele ngamakhono ahlukahlukene.
Kodwa okukhathazeka kakhulu ukuthi ubuchwepheshe obusha bungasetshenziswa nje ukuthuthukisa brand ekhona. I-Pokemon iyi-franchise esebenza isikhathi eside ephethe umthelela onjalo wendabuko abantu abaningi ababebazi kahle. Hlanganisa ubuchwepheshe obusha nokufinyelela kwento abantu abayifunayo kakade, futhi uthola hit. Futhi kungenzeka ukuthi abathuthukisi bafaka ingozi futhi bahlolisise izinselelo ezinsukwini zokuqala zobuchwepheshe obusha obuvulela ukuhlinzekela nje kuphela umgogodla wemikhiqizo emikhulu ukuze uqhubeke nokuvelela esikhathini esizayo.
Kodwa kwenzeka, isifundo esivela ku-Pokemon GO nokuqiniswa okungathandwa kwabathelisi esikubona kulula: ubuchwepheshe obuhle bungadonsela abantu imizuzu embalwa. Okuqukethwe okukhulu kuzobagcina.