Umkhuba wakamuva wokumaketha kweselula nokuhwebelana kwezentengiselwano kusetshenziselwa ukuphakama kwezinkinobho zokuthenga ezokuxhumana nabantu. Lo mkhuba ukhula ngokushesha phakathi kwabathengisi abahlukahlukene, ngaphesheya kwamadivaysi eselula namapulatifomu. Ukuqaphela amandla angempela okusebenzisa lezi zinkinobho, abathengisi abaningana abasungulwe manje sebeqhamuka kwi-bandwagon, befuna ukuzuza inzuzo enkulu kuwo.
Amanethiwekhi omphakathi athandwa kakhulu njenge-Facebook ne-Twitter manje aqale ukuletha izinkinobho zokuthenga, ngaleyo ndlela inikeze izinketho zokuthenga zeselula ezilula kumakhasimende. Lokhu kuyazuzisa abathengisi futhi, ngubani ongakwazi ukufinyelela izilaleli eziningi emhlabeni wonke, ngokusebenzisa ukukhangisa kulezi zindawo. Ngesikhathi abathengisi abancane bengase bakhethe ukugxila emapulatifomu ambalwa afunwa kakhulu, abadlali abakhulu bazosabalalisa izinsizakalo zabo kuzo zonke iziteshi ezinkulu, ngaleyo ndlela bangakwazi ukudala isisekelo samakhasimende amakhulu.
- Indlela Impahla Yokuthengisa Eye Yashintsha Ngo-2015
Ukukhishwa kweMCommerce ku-Social Media
Kungenzeka ukuthi izinhlelo zokusebenza eziningi zokuxhumana zizohlinzeka ngokusebenza okungekho emthethweni - lokhu kuzothuthukisa imali yabo yokukhangisa, ngenkathi kufaka inani leWebhu yabo. Ukukhula okusheshayo okusheshayo kokuthenga kwangaphakathi nohlelo nokukhokha kulindeleke ukuthi kuthathe lo mkhuba ukuqhubeka phambili. Ngokushesha, amakhasimende azokwazi ukuthenga nokukhokha noma yimuphi umkhiqizo, nganoma iyiphi idivayisi yeselula, eqhubekayo cishe nganoma yisiphi isistimu yokusebenza.
- Imfono-Isu Lokuqala: Indlela lokhu kusebenza ngayo kuThengisa
Nansi indlela enye yezinhlelo zokuxhumana zomphakathi ezithandwa kakhulu ukuvuna izinzuzo zezinkinobho zokuthenga:
- I-Facebook ne-Twitter yakamuva ihlanganisa ukuthenga izinkinobho ngaphakathi kwezikhala zabo ezixhasiwe. Lezi zinkinobho zivumela abasebenzisi ukuthi bathenge ngaphakathi kwesicelo ngokwayo, ngaphandle kokuya kuhlelo lokusebenza lwangaphandle noma kwiWebhu. Pinterest uye wamemezela ukuthi inkinobho yayo yokuthenga yayizofika maduzane.
- I-Google manje ikholelwa ukuthi ihlela ukwengeza izinkinobho zokuthenga ngemiphumela yokusesha kuma-smartphones namaphilisi. Lokhu kuzokwenza isipiliyoni esihluke ngokuphelele kubasebenzisi, kanti futhi kudala amathuba okuthengisa abaguqulwa ukuguqula izivakashi zabo kumakhasimende.
- Kushiwo ukuthi iSpapchat inqubo yokuhlanganisa inethiwekhi yeselula kanye nokuthumela imibiko yeselula, okusho ukuthi utshalomali ku-application yezitolo, Spring. Ngalokhu, inkampani ihlela ukuhlehlisa izinzuzo zezohwebo ezingxoxweni.
Thenga izinkinobho ngokuyinhloko zibheke abathengi abangenangqondo, abenza okusheshayo ukuthenga ku-intanethi. Isikhathi esiningi abazithatha ukucabanga ngaphambi kokuqedela ukuthenga, omncane cishe bangakwazi ukuthenga lokho. Abathengi bazokwenza kahle ukuqonda lesi sici futhi banikeze ukuphequlula okungapheli, izinsizakalo zokuthenga nokukhokha kumakhasimende. Ukwandisa izinsizakalo ezisebenzayo kuzobasiza ukuba bafinyelele kubasebenzisi abaningi; ngaleyo ndlela kudala ukusakaza kwamakhasimende njalo; ekugcineni, ukwandisa ukuthengisa ngokwengeziwe.
- Thenga izinkinobho: izinselele abazitholayo ngezinethiwekhi zomphakathi zamaselula
Izinzuzo ze-Social Media Commerce
Ukuhwebelana kwemidiya yezokuxhumana akusho ukuthi kuzokwenziwa ukuthengiswa okujwayelekile esikhathini esizayo esiseduze. Noma kunjalo, linikeza abathengisi ithuba elikhulu lokufinyeleleka kumakhasimende amakhulu kakhulu, angakaze ahlolwe, asakazeke kuwo wonke umhlaba. Amapulatifomu amaningi afaka ohlwini lwabo, abathengisi abaningi bangase bathuthukise ukuthengisa kwabo nezinzuzo zabo.
Ukuhweba kwezokuxhumana komphakathi kuyisici seMCommerce, esivele sithole ukwamukelwa emazweni amaningana kuwo wonke umhlaba; ikakhulukazi ezimakethe ezifana neChina, lapho umqondo wokuhweba wengxoxo ukhululekile khona. Kodwa-ke, kuseyinto entsha eNingizimu ne-US futhi iqala ukufaka uphawu emphakathini waseMelika. Ngakho-ke, ukuzama izithameli zomphakathi wezenhlalo nokufinyelela kuzilaleli ezingakabonakali lapho, kuzomele kube mnandi embonini yaseMelika yaseMCommerce.
Abadayisi abakhulu cishe bangabokuqala ukuqala, ngokuhlola iziteshi ezihlukene futhi ekugcineni bazinze kulabo abazinikeza ukubuyisa okuphezulu kakhulu. Kunoma yikuphi, kuzothakazelisa ukuqaphela umthelela wangempela wezinkampani zomphakathi zokuthenga izinkinobho emakethe yaseMelika nezinye izimakethe emhlabeni wonke, eminyakeni embalwa elandelayo.