Sebenzisa i-emoji ye-pizza ye-Twitter ukuze uphathe ngokushesha i-pizza kusuka ku-Domino's
Ngakhulela ukubuka ama-Jetson, ngakho-ke ngangiqiniseka ngaleli phuzu empilweni yami kwakuzoba nezimoto ezindizayo, futhi ngingaba ne-robot njengomgcini wendlu kanye nomntwana wezingane zami. Ngenkathi engekho kulezi zinto ezimbili ezenzekile (okwamanje!), Kusekhona intuthuko eminingi ekuphileni kwethu kwansuku nosuku okungasuswa esikhwameni sikaJetson.
Ukutholakala kwami okusha okusha? Ungasebenzisa i- Twitter Emoji ukuyala ukulethwa kwe-pizza kusuka ku-Domino's Pizza.
Ngokujulile! Konke okudingeka ukwenze i-Tweet i-pizza emoji kuya @Dominos nge-hashtag #EasyOrder, futhi ubeke i-oda yakho! Kuyinto elula. Kungani lokhu kwakungekho nxazonke ezinsukwini zami zase-college zase-undergraduate, angiyazi ngempela, kodwa ngicabanga ukuthi ngizobonga nje ukuthi kwakungekho ngaleso sikhathi, noma ukusetshenziswa kwami kwe-pizza bekube kubi kakhulu kunalokho.
U-Domino wachitha usuku lokuqaliswa kwe-Tweeting pizza emojis. Eqinisweni, ngesikhathi esithile ngosuku olulodwa bathumela ama-Tweets angu-63 agcwele ama-emojis (angabala ama-Tweets ayithumele ekuphenduleni kwamanye ama-Tweets omsebenzisi), owathola ngaphezulu kwezingu-10 000 ze-imeyili, enezintandokazi ezingapheli kulo lonke i-Tweet. Basuse usuku ngeposi le-64 e-Twitter elikwabelana nge-emoji isixhumanisi esiya e-USA Today into eyaphula izindaba zomkhankaso wabo omusha wezohwebo.
Nansi konke okudingayo ukwazi mayelana nensizakalo entsha ye-Tweet-to-order.
Ingabe uyazibuza ukuthi kungani kunesidingo sokuhlelwa kwe-Twitter? Ngaphandle kweqiniso lokuthi lenza umkhankaso we-PR omangalisayo - abezindaba bezenhlalakahle bebelokhu bethengisa ngalezi zindaba lonke isonto - "isinyathelo esilandelayo" esilandelayo sokukhula kwedijithali. Ngalesi sikhathi, ukuthengisa kuka-Domino okungu-50% kwenzeka ngedijithi. Kufanele kube okuthakazelisayo ukubona ukuthi lelo nani lishintsha kanjani uma usebenzisa i-Twitter emojis ngokuhleleka kuba indawo evamile.
Yini i-Twitter ethatha lolu hlelo lokusebenza olusha lokuhleleka? Njengoba nje le ndlela entsha ye-e-commerce izuzisa i-Domino, ibuye izuze i-Twitter. Konke ukukhangisa lesi simemezelo kudala izinzuzo zombili izinkampani. I-Twitter ibilokhu izama ukuzenza ngokwayo njengethuluzi lokuzibandakanya isikhathi esithile. Akuyona indlela yokuxhumana nje kuphela. Okhulumela i-Twitter u-Genevieve Wong uthe lezi zindaba, "Ithemba lethu ukuthi abakhangisi bazoqhubeka beqamba ngale ndlela."
Embonini yokudla, i-Domino izoba yinkinobho yokuqala yokusebenzisa i-Twitter ukubeka nokuqedela umyalelo. Omunye uchungechunge odlule nomkhankaso wesikhashana kwakuyi-Starbucks '"Tweet umkhankaso weKafini kumngane". Omunye umkhankaso we-Twitter wokudla nokuphuza u-e-commerce wukuthi lapho ama-Dolphins aseMamiami ezama ukuzamazama umkhankaso we- "Tweet-a-Beer", okuvumela abalandeli ukuba bahlele i-brew ukuba ikhululwe ezihlalweni zabo. Uma ngithola ivoti, ngingathanda ukuthi zombili imikhankaso ibuyele. Ngangibeka umkhankaso wekhofi we-Starbucks ebhalweni lwangane lwami, futhi ngesikhathi esizayo, kukhona ama-brews ambalwa avela e-Fenway Park. Ngaphandle kwemboni yokudla, abanye abathengisi, njenge-Old Navy ne-Amazon baye bahlola imikhankaso noma njengamanje basebenzisa ama-hashtag ukusheshisa ngokuhleleka kwemikhiqizo yabo.
Ingabe lokhu kusho ukuthi ngizokwazi ukulethwa kwezidingo kusuka kwenye inkampani maduzane? Ayikho igama okwamanje kunoma yiziphi ezinye izinkampani ezigxuma kwi-Twitter emoji e-commerce bandwagon, kodwa ngiyaqiniseka ukuthi wehla emgwaqweni. I-Domino ithi lokhu kuzoba yisiteji esingunaphakade, hhayi nje isiteji somphakathi. Uma kunjalo, abancintisana nabo cishe bazofika ebhodini noma mhlawumbe bazame ukuwashaya kwamanye amanethiwekhi omphakathi, njenge-Facebook noma i-Pinterest. Ngokuqinisekile ngithola ulambile ngenkathi ngiphenya nge-Pinterest!
Ulwazi olwanele, ake sifinyelele engezansi: ngingayala kanjani i-pizza ku-Twitter? Okulula. Njengoba kushiwo ngaphambili, uma ushaya i-pizza, maneka ku-@Dominos nge-emoji ye-pizza kanye ne-hashtag #EasyOrder. Ngaphambi kwalokho kuzosebenza; Nokho, kuzodingeka uxhumanise isibambo sakho se-Twitter ku-akhawunti yakho ye-Domino. Ngemuva kwe-Meyi 20, 2015, uzokwazi ukuyala i-pizza ngokulethwa nje nge-emoji ye-Twitter.
Kodwa linda, luhlobo luni lwe-pizza oluzongithumela khona? Lo kwakuwumbuzo wami omkhulu, futhi ngiyaqiniseka ukuthi ungowakho. Uma ujwayele ukuyala i-pizza "yokudala" - i-pepperoni eyodwa ne-anyanisi, isisindo esisodwa sehhafu, i-pepper yamabhanana neminqumo, zombili izinhlangothi ushizi owengeziwe - ungase ukhathazeke ngokuthi ungakhetha. Ngisho, i-pizza ye-Twitter ye-pizza iyisiqeshana esisodwa se-shizi kanye ne-pepperoni. Ungesabi! Ingabe wazi ku-akhawunti yakho yakwa-Domino kukhona okuthiwa iPhrofayela? Yilapho uzosetha khona i-oda lakho elilula. Noma nini lapho i-emoji noma i-hashtag ithunyelwa ku-Domino noma yikuphi okulondoloziwe njengoba i-oda lakho elilula lizoba yilokho okunikezwayo.
Ngizokwazi kanjani ukuthi i-Domino yamukele i-oda lami? Ngemuva kokuzibuza ukuthi ngiyiphi uhlobo le-pizza engingayithola kusuka e-oda lami, umbuzo wami olandelayo ube: "Ngizokwazi kanjani ukuthi kusebenza." I-Domino isinyathelo esisodwa ngaphambi kwethu. Ngemuva kokuthi ithola i-emoji yakho ye-Twitter kanye / noma i- #EasyOrder hashtag, izoqinisekisa i-oda ngomyalezo oqondile. Kuzodingeka uphendule ukuze uqinisekise umlayezo oqondile ngaphambi kokuba i-pizza isuswe ngesandla, iphekwe futhi ihanjiswe.