Ukuveza okunye emlandweni wama-hashtag nokuthi sifikile kanjani ukuyisebenzisa
Ama-Hashtag, uyazi, lezo zesikwele ezihamba ngezinyawo eziyisikhombisa ezinezingxenye eziyisithupha ezikhomba zonke iziqondiso? Yebo, yilokho ababukeka khona, kodwa yini abantu abasebenzisa i-hashtag? Futhi kungani lezi zibonakaliso, eziye zabizwa nge-colloquially njengama-pound izimpawu amashumi eminyaka, zithandwa kakhulu?
Lapho abantu abaningi namuhla becabanga ngabo, amathuba amnandi kakhulu ahlobene nemithombo yezokuxhumana , ikakhulukazi i-Twitter, i-Tumblr, i-Pinterest, i-Instagram, i-YouTube, i-Gawker ne-Google Plus. Ngisho ne- Facebook kuthiwa kusetshenziselwa ukufaka ama-hashtag kukhodi, ngokusho kweminye imibiko. Lokhu kusho ukuthini lezi zinhlelo zokusebenza ze-intanethi abasebenzisi be-intanethi abaya kumazwi angukhiye lapha ukuze bahlale - okungenani kahle esikhathini esizayo esizayo. Ngakho-ke, ukuqonda ukuthi bangakanani nokuthi bangayisebenzisa kanjani kungaba inzuzo yangempela kokubili kokuphila kwakho komuntu siqu kanye nochwepheshe.
Ama-Hashtag awazange asetshenziswe "ngokusemthethweni" lapho ngiqala ukusebenzisa i-Twitter, kodwa ngiyakhumbula ukuthi lapho wonke umuntu eqala ukuwasebenzisa, ngibheka ngokungazelelwe ngenye indlela ye-hashtag database engangiyicabanga ukuthi ingangitshela ukuthi yiziphi okufanele zizisebenzise. Ngacabanga ukuthi kufanele kube khona uhlobo oluthile lwenkomba, noma ispredishithi engingayikhetha. I-Hashtags.org yafika kulowo msindisi, nakuba ngicabanga ukuthi kusebalulekile ukubhala ukuthi ama-hashtag akhiwe. Umqondo wokuthi ungakwazi ukuhlela wonke ama-hashtag ngaphandle kukhona cishe ngobuwula.
Umlando we-Hashtag
Amathegi we-metadata ayekade ekhona isikhathi esithile, kuqala ukusetshenziswa ngo-1988 esiteshini esibizwa ngokuthi i-Internet Relay Chat noma i-IRC. Zasetshenziswe okuningi njengalokhu zikhona namuhla, ukuqoqa imiyalezo , izithombe, okuqukethwe, kanye nevidiyo zibe yizigaba. Inhloso yeqiniso, abasebenzisi bangakwazi ukucinga kalula i-hashtag futhi bathole konke okuqukethwe okuhambisana nabo.
Ngokushesha ngo-Okthoba ka-2007, ngesikhathi uNate Ridder, ohlala eSan Diego, eCalifornia eqala ukuhambisa konke okuthunyelwe kwakhe nge- hashtag #sandiegofire. Kwakuhloswe ukwazisa abantu emhlabeni jikelele mayelana nezinhlamvu zomlilo eziqhubekayo endaweni ngaleso sikhathi.
I-Stowe Boyd yi-blogger eyaqala ukubizwa ngokuthi "amathegi we-hashi" kokuthunyelwe kwebhulogi ngo-Agasti, 2007. Ngikhumbula ukufunda lokho okuthunyelwe kwebhulogi ngoba, ngaleso sikhathi, kwakuyinto kuphela evezwe emiphumeleni yosesho lapho wena ngokumangalisayo uGoogled igama elithi "hashi tag".
Ngo-Julayi ka-2009, ama-hashtag we-Twitter asamukelwe ngokomthetho yi-Twitter futhi noma yini ene-# phambi kwayo yaba ne-hyper-linked. Futhi ukuthutha kamuva kwagxila lapho i-Twitter isethula " Izihloko Ezihamba phambili ", ngokubeka ama-hashtag adumile kakhulu ekhasini lakho lasekhaya.
Ukusebenzisa amaHashtag
Lezi zizathu eziningana zokusebenzisa ama-hashtag, kokubili izinhlelo zomuntu siqu nezomabhizinisi. Emaphrofayilini akho, kuyasiza ukugcina umndeni nabangane bengalingani ngalokho okwenzekayo empilweni yakho kanye nezinto abathanda kakhulu ukwazi ngazo. Ngenkathi ukubuyekezwa kwesimo kuyindlela yokwenza lokhu, ama-hashtag kuyindlela yokuqoqa izici ezithile zempilo yakho. Isibonelo, uma umndeni wakho noma abangani bakho benesithakazelo ekusakazeni igama mayelana nombangela othize obambe iqhaza ngaso sonke isikhathi, ishtaggging #cause yakho izobavumela ukuba bathole ngokushesha izindaba zakamuva. Futhi hhayi kuphela ngawe, kodwa abanye benza okufanayo.
Izinkampani zibophezele ekudaleni amanye ama-hashtag adumile, ukwenza kanjalo ukugqugquzela umkhiqizo noma isevisi ethize. Izinkampani ezincane zilandele ukuhambisana, zihlanganisa ama-hashtag ahamba phambili endaweni yabo yokuxhumana nabantu. Yindlela yokujoyina isihloko esixoxweni kuphela, kodwa udale inkhulumomphendvulwano entsha. Ezinye izinkampani zisebenzisa ama-hashtag ukuze ziqhubeke nokukhangisa komncintiswano, ukufunda ukuthi yini eyenza futhi ayikhiqizi intshisekelo. Lezi tag meta nazo zingasetshenziswa ukukhuluma umkhankaso noma ukusakaza i-buzz mayelana nomcimbi ozayo.
I-Downside yokusebenzisa amaHashtag
Yiqiniso, kunezinselelo ezimbalwa zokusebenzisa ama-hashtag. Okokuqala futhi okuyinhloko ukuthi awunabo. Ayikho imithetho noma iziqondiso. Uma ungeza uphawu lwe-hashi ngaphambi kwegama, kuba i-hashtag futhi noma ubani omunye angayithatha futhi ayisebenzise. Kuba yinkinga, ikakhulukazi ebhizinisini, uma idakiwe futhi isetshenziswe kahle.
Isibonelo, uMcDonalds, okuvame ukuhlotshaniswa nokudla okungenamsoco nokukhuluphala (naphezu kwemizamo yabo yokuthuthukisa leso sithombe) waqala i-#McDStories hashtag eyahamba ngegciwane ngendlela engalungile. Okungaba ngu-1,500 "izindaba" ezivela kubasebenzisi abafuna ukungcolisa ukudla, izisebenzi ezimbi nezinye izikhalazo ezihlukahlukene. Izindaba ezinhle ukuthi kuphela ama-2% we-Tweets angenawo angalungile, kodwa umshini abawutholile kuwo kwakwanele ukuthuthumela.
Kubantu abaningi, i-hashtag isetshenziselwa ukuzijabulisa. Ama- hashtag amaningi ahamba phambili , afana no-#ProudtoBeaFanOf asetshenziselwa ukwabelana ngemibono. Abanye basiza ukuhlela izindaba zezindaba ezungeze imicimbi emikhulu. Futhi ngezinye izikhathi zenziwa nje ngendiza ukuze zenze umsindo we-sound funnier. Ukuhumusha nokusetshenziswa kuhlale kuwe, njengokungathi okuningi kwe- Twitter , kepha umsebenzi oyisisekelo kakhulu we-hashtag ukudala ukondla okukodwa, okuhleliwe kwe-Tweets kuzungeze ngamunye.