Futhi Indlela I-Social Media Marketing Engakusiza ngayo
Ukumaketha kwezokuxhumana komphakathi kuyindlela yokuthengisa ngokusebenzisa amasayithi omphakathi wezokuxhumana njenge- Twitter , Facebook , ne-YouTube. Ngokusebenzisa isici sezenhlalo sewebhu, ukumaketha kwezokuxhumana kwezenhlalo kukwazi ukuxhuma nokusebenzisana ezingeni lomuntu siqu nangokwengeziwe kunomdabu wendabuko.
Isu lokusakaza imidiya yomphakathi lingase libe lula njengokuthi ibhulogi lenkampani, i-akhawunti ye-Twitter, noma ihlanganisa "i-Digg This" ne "Tweet This" ematheksthi ekupheleni kwezihloko. Kungabuye kube nzima njengokuba nomkhankaso ogcwele ohlanganisa amabhulogi, i-Twitter, ukuxhumana nabantu kanye namavidiyo we-viral ngokusebenzisa i-YouTube.
I-Social Media Marketing ne-Social News
Indlela elula kakhulu yokumaketha kwezokuxhumana komphakathi ukuphawula izihloko kanye nokufakwa kwebhulogi ukuhambisa okulula nokuvota kumawebhusayithi wezindaba zenhlalo njenge-Digg. Uma ngabe uhlangabezane ne-Digg counter counter noma Yabelana Le vijethi ekupheleni kwesicatshulwa, ubonile leli fomu lokumaketha kwezokuxhumana kwezenhlalo.
Lolu hlobo lokumaketha lungasetshenziswa ngokuzenzakalelayo, ngakho-ke kulula ukuyisebenzisa. Kungabuye isebenze kakhulu ezinkampanini zabezindaba, futhi kungaba yindlela enhle yokukhuthaza ibhulogi yenkampani.
I-Social Media Marketing ne-Blogs
Ngezici eziningi, amabhulogi angasebenza njengesandiso semidiya yendabuko. Njengamakhophi wokubukeza angathunyelwa ezindaweni zokuxhumana zendabuko njengamaphephandaba namamagazini, angathunyelwa kumabhulogi athandwayo kule ndaba.
Amabhulogi anikezela nethuba lokuhlanganisa 'izivakashi ezibonakalayo'. Isibonelo, abalobi abaningi baye banquma ukuthi babe nokuvakasha kwezincwadi ezibonakalayo, okubenza bafinyelele kubalandeli babo ngaphandle kwezindleko zokuhamba. Lezi zivakashi ezincwadi ezibonakalayo zingabandakanya izingxoxo zababhali kanye nezikhathi ze-Q & A kanye nokubuyekezwa kwencwadi kanye ne-giveaways yencwadi.
I-Social Media Marketing ne-Social Networking
Kusuke kubaluleke kakhulu ukuthi ube khona kumawebhusayithi okuxhumana nabantu njenge-Facebook ne- MySpace . Ngaphezu kwalezi zinethiwekhi zomphakathi ezithandwayo, kunamanethiwekhi amanethiwekhi amaningi ahlukene angase abe indawo ephelele yokusekela ikamu yemikhiqizo ethile.
Isibonelo, umculi angase abeke iphrofayili ku-Last.FM kanye ne-MySpace, ngenkathi i-movie ingase ikhuthazwe kakhulu ngeFlixster ngaphezu kwe-Facebook.
Amanethiwekhi omphakathi akaniki nje umthengisi indawo yokukhipha izwi, futhi anikeze indawo yokuxhumana namakhasimende futhi avumela amakhasimende ukuthi axhumane. Lokhu kungaba yisiqalo esihle sokumaketha ukuze sihambe ngegciwane futhi sithathe umzamo omkhulu.
I-Social Media Marketing ne-Twitter
I-Twitter iqoqe inqwaba ye-steam ngonyaka odlule ngokuba indawo enhle yokumaketha kwezokuxhumana. Ngesikhathi i-Twitter ikhulile kakhulu kunezimpande zayo ze-microblogging, kubalulekile ukucabanga nge-Twitter kufana nebhulogi yenkampani. Ngenkathi inhloso eyinhloko ukuthola igama, kubaluleke kakhulu ukwengeza ukuthinta komuntu kunokuba uthembele ku- RSS feeds ukuletha ukukhishwa kwe-stale noma ukuphinda uphinde ubhale ibhulogi yenkampani.
Ngaphandle kokwandisa inamba yabalandeli, i-Twitter ingaba yimpumelelo ngokukhethekile uma ixhumana namakhasimende nabalandeli.
I-Social Media Marketing ne-YouTube
Amanye amasu omaketha wezokusakaza ama-social media ahamba phambili phakathi kwe-YouTube kanye nevidiyo yegciwane. Nakuba kudla isikhathi esiningi futhi kubiza, i-YouTube ingaba kalula yikhiqizo lomkhankaso womphakathi omkhulu.
Ngenxa yobungozi bayo, i-YouTube ingaba yindlela enhle yokuxhumana namakhasimende futhi ibangene ekukhangiseni kanye nomkhiqizo. Isibonelo esihle kakhulu sokumaketha kwezokuxhumana kwezokuxhumana ku-YouTube okwenziwe kahle kwakuyimpendulo ye-Microsoft emakethe "Ngimakethe".
Esikhundleni sokubhekana no-Apple ikhanda ngokusebenzisa izimakethe, uMicrosoft wenza umkhankaso wokukhangisa we-viral "NgingumKhongolose" owawugxila emakhakheni azinikela ngokwabo "Izimpendulo zevidiyo" I-PC ". Lolu hlobo lokusebenzisana kwamakhasimende luyinhloko yalokho ukukhangisa kwemidiya yezenhlalakahle okuphathelene nayo yonke futhi kuyigumbi elingundoqo lokwakha isu eliphumelelayo.
Uma uxhumana kakhulu nekhasimende, ubuqotho bomkhiqizo obuningi owakhayo.