Ukuhlola Incazelo Ejulile Yezindaba Zomphakathi
Abantu abaningi abuza umbuzo othi "kuyini imidiya yomphakathi"? Sekudlule iminyaka eminingi manje, futhi iningi lethu lingase likuchaze ngokuthi "amawebhusayithi asisiza ukuthi sixoxisane."
Kodwa imithombo yezokuxhumana ingaphezu kwalokho. Nakhu ukuhlaziywa okujulile kokuthi imithombo yezenhlalo yenzani futhi ayikho.
Ukuchaza iMidiya Yezokuxhumana
Ngokusho kwe-Wikipedia, u-Andreas Kaplan noMichael Haenlein baye bachaza abezindaba bezenhlalo ngokuthi "iqembu lezinhlelo zokusebenza ezise-intanethi ezakha ezisekelweni zobuchwepheshe nezibuchwepheshe zeWeb 2.0, futhi ezivumela ukudalwa nokushintshaniswa kokuqukethwe okwenziwe ngumsebenzisi."
Ngakho-ke, imithombo yezokuxhumana imane nje yimuphi umsakazo we-intanethi ongasetshenziswa ukwabelana ngolwazi nabanye. Eqinisweni, "imithombo yezokuxhumana" yisikhathi esibanzi esingasetshenziselwa ukuchaza izinombolo zamapulatifomu, amaforamu, izinhlelo zokusebenza, imidlalo, amawebhusayithi nezinye izinto.
Kodwa ake ngikubuze lokhu: Yini ngempela "inhlalakahle" ngokuhlala ekhompyutheni edlulisela kuwe ngokuphakelayo kwe-Facebook kolwazi kusuka kubangani abangama-500 owaziyo, noma ukumisa ibhulogi ye-WordPress nokubhuloga izinsuku ngaphandle kokukhiqiza noma yiluphi uhlobo lokufunda? Uma ungibuza, kungaba indlela yokulwa nomphakathi kunanoma yini.
Imithombo yezokuxhumana akuyona "into." Akuyona nje i-Twitter ne- Facebook ne-MySpace ne-YouTube ne-Instagram. Kungaphezulu kohlaka lwengqondo kanye nesimo sokuba khona. Ngokuphathelene nokuthi uyisebenzisa kanjani ukuthuthukisa ubuhlobo bakho nabanye abantu empilweni yangempela. Okumangalisa ukuthi, sivame ukuthembela kwezobuchwepheshe kanye nabezindaba zomphakathi kangangokuthi kungabhekana ngempela nalabo bobuhlobo obude kakhulu.
Abantu abaningi, Ulwazi oluningi
Ngizokutshela ukuthi yikuphi okushiwo yizindaba zenhlalo. Akukhona ngezinombolo. Abantu bakholelwa ukuthi izinombolo zisho amandla, kodwa okubaluleke nakakhulu inani labantu abalalele futhi bahlanganyela.
Uma othile ethi "imidiya yezokuxhumana," ama-giants ewebhu njenge-Facebook, i-Twitter ne-YouTube ngokushesha angene ezinhliziyweni zethu, ngokuvamile ngenxa yokuthi banabantu abaningi abasebenzisa futhi ulwazi oluningi lukhishwa njalo ngemva kwemizuzu yonke.
Sivame ukuphazamiseka yizinombolo zemidlalo, ukucabanga "ivolumu, ivolumu, ivolumu." Izibuyekezo eziningi, abangane abaningi, abalandeli abaningi, izixhumanisi eziningi, izithombe eziningi, konke okunye.
Kuholele ekutheni kuningi umsindo ongenalutho nolwazi oluqediwe. Njengoba isisho esidala siya, ikhwalithi ngokwemali ngokuvamile iyindlela yokuhamba.
Ngakho, cha. Imithombo yezenhlalakahle ayikho nje ngabantu abaningi abaqhubezelayo mayelana nolwazi oluningi.
I-"IRL" Factor
I-IRL i- slang ye-intanethi evame ukusetshenziselwa abadlali be-hardcore kanye ne-computer nerds esho "Ku-Real Life." Isetshenziselwa ukuhlukanisa noma yiluphi uhlobo lwesimo okwenzekile ngenkathi kuxhumana njalo kubhekana nabanye abantu kunokuba nje nje ku-intanethi.
Nakhu engikubukayo: imithombo yezokuxhumana idinga ukuba nengxenye ye-"IRL", okusho ukuthi kufanele ithinte indlela umuntu acabanga ngayo noma asebenze ungaxhunyiwe ku-intanethi. Ngempela, abezindaba bezenhlalo akufanele kube ukuphela ngokwayo. Yakhelwe ukuthuthukisa impilo yakho yangempela yomphakathi, empilweni yangempela.
Thatha isibonelo umcimbi umuntu ahambela ngoba bamenywe ngumsingisi ku-Facebook ngokusebenzisa ikhasi lomcimbi we-Facebook. Into enjengaleyo ine-IRL factor. Ngokufanayo, isithombe se-Instagram eshukumisa umuntu kakhulu bazizwa isidingo sokukukhuphula futhi sikuchaze komunye umuntu ngesikhathi sosuku lokudla futhi njenge-IRL factor.
Kodwa ingabe kubhekwa njengenhlalakahle ukuchitha ihora ngokuphenya ngezithombe ku-Tumblr noma ukukhubekisa amakhasi amaningi ku-StumbleUpon, ngaphandle komphumela ocatshangelwayo noma womzwelo obangelwa yiyiphi imifanekiso futhi akukho ukuxhumana nabanye mayelana nendaba?
Akuyona yonke into kumasayithi okuxhumana nabantu abanobuchwepheshe be - IRL kubo bonke abantu, futhi ngokuvamile kubangelwa ulwazi lokuqapha ulwazi, njengoba kuchazwe ekuqaleni.
I-Social Media: I-Frame of Mind
Imithombo yezokuxhumana ayiyona indawo ethile kwi-Inthanethi noma nje into oyisebenzisayo ukubona ukuthi abanye abantu benzani. Liyigama elingapheleli elisetshenziselwa ukuchaza ukuthi ukudluliselwa kwangempela, ngokomzwelo kubonakala kuthinte kanjani ukuphila kwethu kwangempela, hhayi nje ukuphila kwe-intanethi.
Akukho udonga phakathi kokuphila kwangempela nokuphila kwe-inthanethi lapho kukhona khona imithombo yezenhlalo yangempela. Konke ngokudala okuhlangenwe nakho okunenzuzo nobuhlobo nomaphi lapho ungaba khona.