Ukucabangela Okwangasese & Ukuhlaziya Amaphrofayli Wakho Omuntu Nezobuchwepheshe
Ukwamukelwa kokwandiswa kwezindawo zokuxhumana nabantu njenge-Facebook, Twitter, ne-LinkedIn kubonisa ukuthi kunesidingo esithakazelisayo kubantu abafuna ukusebenzisa imithombo yezokuxhumana yomuntu siqu bobabili (qhubeka uxhumane nomndeni nabangane) kanye nochwepheshe (inethiwekhi nabalingani). Ingabe uhlahlela amaphrofayli omuntu siqu nebhizinisi ngalinye lala manethiwekhi? Noma kufanele usebenzise i-akhawunti eyodwa ehlanganisa isithombe sakho sobuchwepheshe "brand" nempilo yakho siqu? Indlela okufanele usebenzise ngayo amanethiwekhi omphakathi ancike ezinhlosweni zakho kanye nenduduzo ngokuxuba ibhizinisi nolwazi lomuntu siqu. Into ebaluleke kakhulu okumele uyikhumbule ukuthi ngisho noma ugcina ubunikazi obuhlukile bomuntu siqu nobuchwepheshe, inoma yiluphi ulwazi olwabelana ngalo ku-intanethi lungenziwa umphakathi noma lufinyelele kwabanye.
I-Social Media: Imicimbi Yobumfihlo (noma Ingabe?)
Inkinga yobumfihlo kumanethiwekhi okuxhumana nabantu kuyashisa. Abanye abantu, njenge-CEO ye-CEO uMark Zuckerberg, bakholelwa ukuthi ubumfihlo be-intanethi buwumqondo owedlule. Abanye, njenge-intanethi yomxhumanisi we-Inthanethi uKaliya Hamlin, baphikisana ukuthi lapho ukuxhumana nomphakathi njengo-Facebook kushintsha ngokuzenzakalelayo izinqubomgomo zabo zobumfihlo ukuze babelane ngolwazi lwakho namaqembu amathathu ngokuzenzakalelayo, kungukuphulwa kwenkontileka yezenhlalakahle yesevisi nabasebenzisi bayo.
Kungakhathaliseki ukuthi yikuphi ukuphikisana okukhona, kubalulekile ukuqaphela okushiwo kokuthumela noma iyiphi into ku-intanethi noma ngabe yimuphi umongo. Into ephephile kakhulu ukucabanga nje ukuthi noma yini oyibhala noma phambili noma engeza amazwana ku-intanethi izobonwa ngumuntu ... ngubani ongayidlulisela komunye umuntu (ngokuzithandela noma engazi) ... okungenzeka ukuthi awudingi ngempela ukwabelana ngalolo lwazi. Ngamanye amazwi, ungathumeli noma yini kuwebhu ongayisho phambi komphathi wakho noma umama wakho. (Lokhu kwenzeka ikakhulukazi kunoma yini engekho emthethweni, ngokumelene nenqubomgomo yenkampani, noma nje ukuhlazeka okulula, njengalokhu kuthunyelwe abantu abangu-12 abalahlekelwe yimisebenzi yabo, izimpendulo, noma inkululeko ngemuva kokuthumela izithombe ezingamungulu kuwebhu.)
Ngaphambi kokusebenzisa izingosi zokuxhumana nabantu ukuze uxhumane nabo osebenza nabo noma uthole umsebenzi ngokusebenzisa imithombo yezokuxhumana, hlela imininingwane yakho yephrofayela ukuze uqiniseke ukuthi inolwazi olufunayo umphathi wakho, osebenza nabo, amaklayenti, ozakwabo kanye nabaqashi abangase babone ... nanini ( ngoba i-intanethi ayikhohlwa). Futhi ubuyekeze izilungiselelo zakho zobumfihlo ku-Facebook , LinkedIn, nakwamanye amanethiwekhi omphakathi - qiniseka ukuthi ukhululekile ngolwazi olunikezwa ngokuzenzakalelayo ngawe kuwebhu.
Ukuphatha Izimpawu Zakho Zomphakathi: Iphrofayli Enye noma Ama-Akhawunti Yomuntu Omuntu Kanye Nobuchwepheshe?
Angisho ukukuthusa. Imithombo yezokuxhumana inhle ekwakheni nasekulondolozeni ubudlelwane phakathi kwe-intanethi kanye nokwabelana nokuthola ulwazi ongeke ukwazi ukuthola kwenye indawo. Kuchwepheshe, ukuxhumana nomphakathi kungavulwa iminyango ngokukuxhumanisa nabaholi ensimini yakho kanye nabasebenza nabo ehhovisi; ungabuye futhi umbono wakho ngezihloko ezibalulekile futhi ufunde izindaba zakamuva ngokujoyina ingxoxo ku-Twitter nakwamanye amanethiwekhi omphakathi.
Uma ufuna ukungena noma ukwenza ukusetshenziswa kakhulu ngaphandle kwesikhangiso sokuxhumana nabantu kokubili ngezizathu zobuchwepheshe nezomuntu siqu, unezinketho ezimbalwa. Ungasebenzisa: iphrofayli eyodwa kokubili kwebhizinisi nokuzijabulisa komuntu siqu, ama-akhawunti ahlukene omuntu siqu nezobuchwepheshe kunethiwekhi ngayinye yezenhlalo, noma ezinye izinsizakalo zokusetshenziswa komuntu siqu nezinye zebhizinisi. Funda ukubuka ngayinye yalezi zinketho kanye namathiphu ekutholeni ibhalansi yomsebenzi nemidiya yomphakathi.
Isu leNethiwekhi Yezokuxhumana # 1: Sebenzisa iphrofayela eyodwa kuwo wonke ama-Social Media Networks
Kulesi sibonelo uzoba ne-akhawunti eyodwa kuphela noma iphrofayili ku-, ethi, i-Facebook (nenye e-Twitter, njll). Uma ubuyekeza isimo sakho, engeza abangani, noma "uthanda" amakhasi amasha, lolu lwazi luzobonakala kubangani bakho noxhumana nabo ochwepheshe. Ungabhala nganoma yikuphi - kusuka kumuntu siqu (inja yami nje yabhubhisa umbhede wami) kwenye into eyengeziwe engozini yomsebenzi wakho (ubani owazi ukuthumela i-PowerPoint show online?).
Izinzuzo :
- Ukulula; indlela elula ukuyisebenzisa
- Yakha ubunikazi be-intanethi obuhle kakhulu
- Buyekeza bonke oxhumana nabo ngesikhathi esisodwa
Umthengi :
- Kungenzeka ukuba ube ngaphezulu okugcinwe kunalokho okwakungaba njalo uma unayo i-akhawunti yangasese ehlukile
- Kungase kudingeke ukuthi ube ngaphezulu - othintana nabo ochwepheshe mhlawumbe abakhathaleli ngamapulazi akho e-Facebook nabangani bakho bangase bangakhathaleli ngemininingwane yenkomfa oya kuyo
Enye indlela yokuhambisa imiyalezo ethize noma efanelekile kumaqembu ahlukene ukusetha izihlungi koxhumana nabo ukuze ukwazi ukukhetha ukuthi ubani ozobona umlayezo uma uwuthumela.
Isu leNethiwekhi Yezokuxhumana # 2: Sebenzisa Amaphrofayli Omuntu Omunye Nezobuchwepheshe
Setha i-akhawunti ehlobene nomsebenzi ehlukile kanye nokusetshenziswa komuntu siqu kwisayithi ngayinye yokuxhumana nabantu. Uma ufuna ukuthumela ngomsebenzi, ngena ngemvume ku-akhawunti yakho yezobuchwepheshe futhi ngokuphambene nokuxhumana nabantu.
Izinzuzo :
- Isiza ukugcina imingcele yokusebenza
- Ukwesaba okuncane kwabalingani bakho noma u-boss ukubona imininingwane yomuntu ongayifuni ukwabelana ngayo, ngakho-ke ungase uzimisele kakhulu (ukhumbula engqondweni yezixwayiso zangasese zangaphambilini ngaphambili, noma-okungukuthi, ukuthi ubumfihlo abukho emithonjeni yezenhlalo)
- Imilayezo evela koxhumana nabo izoba ifanelekile kakhulu kuhlobo lwe-akhawunti (okusho ukuthi uzobona okuningi okuthunyelwe emsebenzini ku-akhawunti ye-akhawunti)
Umthengi :
- Kungaba buqili ukulondoloza - udinga ukuqinisekisa ukuthi ungene ngemvume ku-akhawunti efanele ngaphambi kokuthumela
- Kunzima ukubona noma ukwabelana ngezibuyekezo kuwo wonke oxhumana nabo. Isixazululo: Ezinye izinhlelo, njenge TweetDeck zixazulula le nkinga ngokukuvumela ukuba uthumele kuma-akhawunti amaningi kumanethiwekhi amanengi (i-Facebook, Twitter, LinkedIn). Uzobe usadingeka uqaphele ukuthi yimaphi amaphrofayela othumela kuwo / kusuka
Isu lokuxhumana nabantu bezenhlalo # 3: Sebenzisa Izinsizakalo Zokuxhumana Zomphakathi Ezihlukene ngezinhloso ezahlukene
Abanye abantu basebenzise i-Facebook ukuze basebenzise siqu kodwa i-LinkedIn noma amanye amanethiwekhi omphakathi womsebenzi we-niche wokusetshenziswa komsebenzi. I-Facebook, nemidlalo yayo, izipho ezibonakalayo, nezinye izinto ezimnandi kodwa izinhlelo zokusebenza eziphazamisayo zingase zifane nakakhulu ukuxhumana nabantu. I-LinkedIn, okwamanje, inokuningi okugxilwe kuchwepheshe, ngamaqembu okuxhumanisa izimboni nezinkampani ezahlukene. I-Twitter isetshenziselwa ukusetshenziswa kokubili.
Izinzuzo :
- Izinzuzo ezifanayo njengoba kulondolozwa ama-akhawunti ahlukene omuntu siqu nochwepheshe kunethiwekhi ngayinye, kodwa kancane kancane ukudideka. Uma usu-Facebook, ubhala ngokuphila kwakho. Uma ku-LinkedIn, ungaba wonke ibhizinisi.
Umthengi :
- Kunzima ukwabelana noma ukubona izibuyekezo kubo bonke oxhumana nabo. Kodwa futhi, ungasebenzisa izinhlelo zokusebenza ukuhlanganisa ama-akhawunti amaningi.
Yiliphi Isu Lezenhlalakahle Okufanele Ulisebenzise?
Uma ufuna indlela elula futhi ungakhathazeki ngokuxuba ibhizinisi lakho namuntu siqu, sebenzisa iphrofayela eyodwa ku-Facebook, Twitter, LinkedIn, naku / noma amanye amanethiwekhi omphakathi. Abablogi abaningi abanolwazi (isib. UHeather Armstrong, odumile ngokuxoshwa emva kokubhala izisebenzi ezihlobene nomsebenzi ezihlobene nomsebenzi kubhulogi lakhe siqu, u-Anil Dash, uJason Kottke, nabanye) badumile ngoba bahlakulela ukuqina okuqinile, okuvamile, okuyi-inthanethi lapho "abalandeli" "babe nomqondo kokubili ubuntu babo kanye nokuphila kwabo professional. Ungasebenzisa imidiya yezenhlalo ukuthuthukisa lohlobo olufanayo lwama-inthanethi oyedwa.
Uma ufuna ukugcina umsebenzi wakho nokuphila kwakho okuhlukile, noma kunjalo, sebenzisa ama-akhawunti amaningi noma amanethiwekhi ahlukene ngezinjongo ezehlukene. Kungaba yinkimbinkimbi kakhulu, kodwa kungase kube ngcono ekulinganiseni komsebenzi.
Amanye amasu okulondoloza ukulinganisela komsebenzi nokuxhumana nabantu:
- Qhathanisa uma usebenzisa imidiya yezenhlalo ngokusho kwenhloso yakho: Ngesikhathi semini, isibonelo, kuphela ukubuyekezwa kobuchwepheshe noma okuhlobene nomsebenzi ukukusiza ukuthi uqhubeke ugxile emsebenzini wakho.
- Khumbula ukuvula noma ukuvala njalo futhi uxhumane nabantu okungewona-ke kuwo wonke amazwe omuntu siqu nochwepheshe.