Lezi ezinye zezindlela ezivame kakhulu nezithandwayo zokwenza imali nge-podcasting.
Kwakukhona isikhathi lapho abantu bacabanga ukuthi i-intanethi yayiyinto enhle, futhi akekho owayengenza imali nayo. Abantu abangenakubalwa abaphila ngokusebenzisa i-intanethi baye bakufakazela ukuthi le mfundiso ayiphutha. Abafana abafana nabo bathi izinto ezifanayo mayelana ne-podcasting, kodwa amathani abantu benza imali noma bazuza ngokuphila nge-podcasting. Uma ufuna ukubona ubufakazi noma ubone ukuthi benza kanjani, vele ufunde ngeminye yemibiko engenayo ukuthi abathungi be-podcasters bakhicilele.
Imibiko Yenyanga Yokuthola Imali Eshicilelwe yi-Podcasters
- EOFire
- I-Podcast Phendula Umuntu
- I-Smart Passive Income
Abaningi be-podcasters benza imali kodwa bangashicileli imibiko yabo, futhi basebenzisa ngisho ne-podcast yabo njengethuluzi lokukhuthaza ibhizinisi labo, ibhuku noma iwebhusayithi. Kukhona futhi ama-podcasts amakhulu adumile. Ezinye zazo zingase zigxile kakhulu kokuqukethwe kombukiso kunokwenza imali, kodwa namanje, ngezigidi ezingu-11 zokulandwayo ngenyanga, umbukiso onjengoba i-Joe Rogan Experience yenza imali.
Izimiso zokwenza imali nge-podcasts zifana kakhulu nokwenza imali nge-intanethi. Yakha into eheha abantu futhi yenza imali ngaleyo ndlela. Abantu abaningi abavakashela iwebhusayithi yakho noma podcast amathuba amaningi okuguqula lolo lwazi ngemali.
Ama-Podcasters abafuna ukwenza imali anenhlanhla ngoba ngokulalela u-Edison Research podcast ukulalela kukhula okungenani ngo-10% ngesonto. Ngokombiko we- Edison Research Podcast Consumption ngo-2015, kuphela abantu abangu-33% base-US abawake balalela i-podcast. Ngabantu base-United States abangaphezu kwezigidi ezingu-300, okushiya indawo enkulu yokukhula. Ngaphezu kwalokho, kukhona indawo yokukhula nabathengi bamazwe ngamazwe.
Ukuxhaswa
Enye yezindlela ezivame kakhulu zokwenza imali kusuka ku-podcasting ngokuba nabaxhasi. Lokhu kungenye yezindlela zemali elula zokwenza. Ukuba nomkhangisi ukhokhele ukuthi usho umkhiqizo noma isevisi yabo ku-show yakho uphonsa elula efile, noma akunjalo? Ngokujwayelekile, iziqu eziyinhloko ababheki abazibhekayo yizithuthi. Babheka futhi emgwaqeni we-niche ogxile nasezingeni lokuguqulwa.
Uma unezibalo ezifanele, abakhangisi bazovame ukuxhumana nawe. Ama-podcasts anqobe njengeLibsyn ne-Blubrry ngokuvamile anikeza amathuba okukhangisa we-podcast ukuze abonise ukuthi abamba. Kukhona nezinsizakalo ezinjengeMidroll ezothatha izibalo zakho zibe yi-akhawunti futhi zixhumane nawe nabakhangisi. Gcina engqondweni, ukuthi ama-akhawunti abamba ama-podcast namasevisi afana ne-Midroll azogcina inzuzo yemali yabo.
Ukuxhaswa kwe-podcast kubamba. Abakhangisi bayaqaphela ukuthi i-podcasting iyisimo esicacile esasakhula. Uma ufuna ukwandisa inzuzo futhi unqume umphakathi, ungahlala uthola abaxhasi bakho. Bheka i-niche yakho? Zikhona yini imikhiqizo noma amasevisi okungaba kuhle kakhulu kwe-podcast yakho? Izikhangisi ezizwakalayo kuma-podcasts amaningi futhi ukhokhela imali ephathekayo yokubhalisa. Abantu abakuzwakalayo bayaqaphela ukuthi ukulalela ama-podcasts nokulalela amabhuku alalelwayo kukhona imisebenzi efanayo ezoheha ababukeli abafanayo.
Enye inzuzo yokuthola abaxhasi bakho ukuthi ungaxoxisana nezindleko zakho. Kunamazinga omkhakha wamanani wokukhangisa we-podcast. Izinga lokuhamba kwezikhangiso ze-CPM ngokuvamile li-$ 18 nge-Pre-Roll engu-15 yesibili noma i-$ 25 kumkhangiso we-Mid-Roll wesibili we-60. I-CPM imele izindleko nge-mille ngayinye iphinde ihumushe kuzo zonke izilaleli ezingu-1000, ngakho-ke uma isiqephu sakho sinezinkulungwane ezingu-10 ezilalele i-CPM ye-$ 25 ungenza i-$ 250 yalesi siqephu. Kukhona futhi i-CPA ebiza izindleko zokuthengwa ezikhokhelwayo ezikhokhela isilinganiso esiphezulu sokuguqulwa ngalunye. Noma kunjalo, kuye ngesimo ngokuvamile kuvame ukuxoxisana nabakhangisi.
Ukuthengisa Umkhiqizo noma Isevisi Yakho
Kungani uhlaziya ubuqotho bembukiso wakho ngezikhangisi zabanye abantu uma ungakwazi ukuthuthukisa imikhiqizo yakho. Awutholi nje kuphela inzuzo ye-traffic mahhala yomkhiqizo wakho, uthola ukugcina iningi lezinzuzo esikhundleni sokukhokha iphesenti elincane lemali engenayo. Lokhu kungaba enye yezindlela ezizuzisa kakhulu ukwenza imali kusuka ku-podcast yakho.
Kunemikhiqizo eminingi ongayidala futhi uyayithengisa. Izinto ezifana ne-ebooks, izifundo, nevidyo chungechunge zingadalwa ku-niche yakho. Uma unikeza isevisi efana nokuqeqesha, ukubhala, ukuklama, noma iyiphi inombolo ye-SaaS imikhiqizo, i-podcast yindawo ephelele yokushayela imoto futhi iphromotha lowo mkhiqizo noma isevisi.
Uma unomkhiqizo, ungasebenzisa i-podcast yakho ukushayela ithrafikhi kumngcele wakho wokuthengisa wemikhiqizo yakho. Umshini wokuthengisa ngokuvamile uqala ngokuqukethwe okukhululekile noma okungezibi noma imikhiqizo futhi isebenza ngendlela eya emikhiqizweni ebiza kakhulu.
Ukuzibeka Njengomhloli
Mhlawumbe into oyifunayo ukuyikhuthaza wena ngokwakho. Uma uchwepheshe ku-niche yakho, kulula kakhulu ukuthola lawo maklayenti okuqeqesha, athengise incwadi yakho, noma uthole i-gig yokukhuluma. Ayikho indlela engcono yokuzibeka njengochwepheshe ngaphezu kokukwabelana ngolwazi lwakho nobuchwepheshe bakho nezilaleli zakho. Njengoba umzimba wakho womsebenzi nezethameli zakho zikhula kanjalo kuyoba nokwethembeka kwakho. Lokhu kuzoholela emathubeni amaningi yokwandisa i-niche yakho nokwenza imali imizamo yakho kule nqubo.
Okuqukethwe kwe-Premium
Ukunikela okuqukethwe kwe-premium kungenza izilaleli zakho zibe ngamakhasimende akhokhayo. Unganikeza izinto ezifana neziqephu ezikhethekile, ikhathalogi yokugcina yeziqephu ezedlule, noma ukwakha umphakathi okhokhelwe, noma isevisi yokubhalisa. Ezinsukwini zakudala ze-podcasting, lokhu kwakuyisimodeli esithandwa kakhulu, kodwa kusekhona abaningi abasebenzisa i-podcasters abaphumelelayo abanikeza okuqukethwe kwe-premium ngemali. Indlela evamile yokwenza lokhu ukudlala ingxenye yesiqephu samahhala, khona-ke amalungu e-premium kuphela angavula wonke umbukiso.
Cela iminikelo
Abantu banomusa. Uma unombukiso ohlinzeka ngexabiso noma ngabe uhlobo lwolwazi noma ukuzijabulisa, kunabantu abazimisele ukunikela ngemali ukubonisa ukwazisa kwabo. Ukuthakazeka nokubuza kuvame ukwenza okweqhinga. Uma ucela iminikelo, qiniseka futhi wenze kube lula ngabantu ukwenza kanjalo.
Ungaba inkinobho yokunikela kwiwebhusayithi yakho ye-podcast. I-WordPress Plugin Directory inikeza izinketho ezimbalwa zenkinobho yokunikela. Ungase futhi usethe i-akhawunti njengomdali ku-Patreon. Lena indlela elula futhi ethandwayo yokunikezwa kwe-podcast, futhi yinto encane kakhulu kunenkinobho ye-PayPal.
I-Podcasting kanye nobuciko wokwenza imali i-podcasting iyaphila futhi ihlelwe ngokukhula. Kungakhathaliseki ukuthi wadala i-podcast njengendlela yokuzilibazisa, njengebhizinisi, noma njengethuluzi lokumaketha kunezindlela zokwenza imali okuqukethwe kwakho okuzosiza kakhulu inamba yakho.