Isithombe © Iseluleko sabathengi Nansi inikezelo ye-niche: I-Cellular Consumer ifuna abantu abadala abadala abaneminyaka engama-50 nangaphezulu ukuba basebenzise izinsizakalo zayo ezincane, ngaphandle kwenkontileka yocingo.
Njengomhlinzeki ongenazintambo ezingenazintambo ze-AARP, iselula yabathengi ithi amaphesenti angu-80 amakhasimende ayo aneminyaka engu-50 noma ngaphezulu. I-Consumer Cellular iyinhlangano ye- virtual network operator (MVNO), okusho ukuthi ayinayo i-spectrum yayo noma inqalasizinda yayo yenethiwekhi.
Esikhundleni salokho, iselula yabathengi ithola amaminithi kusuka kubathwali beselula bendabuko ukubuyisela kumakhasimende abo we-niche.
Amapulani ku-Cellular Cellular aqala ngo-$ 10 ngenyanga futhi afike ku-$ 60 ngenyanga ngamaminithi angu-2 000 namasenti angu-10 ngomzuzu owengeziwe owengeziwe. Amanani wezinyathelo eziphakathi phakathi kwamahora angu-30 kuya kumaminithi angu-500 enemizuzu eyengeziwe eqhuba ngamasenti angu-25 ngayinye.
Azikho izimali zokuzulazula futhi azikho amacala okude okusuka ku-Cellular Consumer. Ungangeza ifoni yesibili kunoma iyiphi ipulani ye $ 10 eyengeziwe ngenyanga futhi wabelane ngawo wonke amaminithi wamahhala. Le nkampani, eyazichaza ngokuthi iyinkampani yensizakalo ye-wireless, yasungulwa ngo-1995.