Lawa mathuluzi okucinga angukhiye angamanye amahle kakhulu kuwebhu
Udinga ukwenza olunye ucwaningo lwegama elingukhiye? Kungakhathaliseki ukuthi ufuna kuphela amagama angukhiye okufanele ahlolwe ku-athikili noma okuqukethwe kwesayithi, ukukala lokho okusesho okuthandwayo kwegama elingukhiye kunoma yisiphi isikhathi esithile, noma ukuthola umbono omuhle wosesho lwegama elingukhiye, kungenzeka ukuthi, amathuluzi okucinga ngegama elingukhiye angakusiza ufeze yonke le migomo nokuningi. Nanka amathuluzi ayisihlanu wokusesha amagama angukhiye ewebhu, njengoba akhethiwe futhi abuyekezwa yizibuyekezo nabafundi.
Awuqinisekile ukuthi kungani ucwaningo lwegama elingukhiye lubalulekile? Funda lezi zihloko ukuze ufunde kabanzi:
- Ukusebenza Kokusebenza Kokusebenza Kanjani? : Thola ukuqonda okuyisisekelo ukuthi izinto eziyisisekelo zokusebenza kwe-injini yokusesha zisebenza kanjani ngempela, nokuthi ubani angasebenzisa kanjani amasu alula ukwenza amawebhusayithi abo abonakale kakhulu kumajini nokusesha abasebenzisi be-search.
- Ukusebenza Kwezinjini Zokusesha Ezinyathelo Eziyishumi Ezilula : Nanka izinto eziyishumi ezilula izinto abanikazi bewebhusayithi abangasebenzisa ukwenza amasayithi abo abe nobungane kuma-search, ngakho-ke kubenza kubonakale kubasebenzisi be-search.
01 ka 05
Amathrendi we-Google
I-Google Amathrendi ikunika ukuhlola okusheshayo ekusetshenzisweni kwe-Google okuthola ithrafikhi eningi (ukubuyekezwa ngehora), ubone ukuthi yiziphi izihloko ezisetshenziselwe kakhulu (noma okungenani) esikhathini esithile, hlola uma amagama ekhiye athile avele ku-Google Izindaba, uphenye amaphethini okusesha kwendawo, nokunye okuningi.
Kuyithuluzi lokusesha elingukhiye elinokusetshenziswa okuhlukahlukene okukusiza ukuthi uthole umqondo wokuthi inkulumo ethile yegama elingukhiye ingayenza kanjani manje ngokuqhathanisa nedatha yomlando. Futhi, kuyathakazelisa ukubona ukuthi amaphethini osesho wamanje asemhlabeni wonke - ungasebenzisa imenyu yokudonsela phansi ukukhetha ukuthi yiliphi izwe onentshisekelo ekuboneni idatha eyengeziwe kusuka, kanye nezigaba ezithile - noma yikuphi kusuka ku-Tech kuya kwezemidlalo kuya kwi-News - ukuze uthuthukise ukusesha kwakho.
02 ka 05
I-Wordtracker
I-version yamahhala ye-Wordtracker iyindlela enhle yokubheka ngokushesha ukuthi ngabe igama elingukhiye noma igama eliyinhloko legama eliyisihluthulelo lizofanelekela ukuphishekela. Mane nje uthayiphe igama lakho elingukhiye, futhi i-Wordtracker izobuyisela ukulinganisa okujwayelekile ukuthi kaningi kangakanani igama noma ibinzana elisesha nsuku zonke; izophinde ikubonise amagama ahlobene ahlobene nemishwana.
I-version yamahhala ye-Wordtracker ikunika ukusesha okungukhiye kwamahhala angama-20 ngosuku, futhi uma uzithola usebenzisa yona kaningi, inguqulo ekhokhelwayo ingaba nemali eyengeziwe. Kuyindlela enhle yokuthola amagama angukhiye angase abe ukuncintisana ukuze asebenze.
03 ka 05
Ukutholwa kwegama elingukhiye le-Trellian
Ukutholakala kwegama elingukhiye ka-Trellian kuhlanganisa idatha yosesho elingukhiye kusuka engxenyeni engaphezu kuka-200 yokusesha , ngakho-ke ibuyisela uhlu oluqinile kakhulu lwamagama angukhiye namagama emagama angukhiye kunoma yini ongayifaka.
Leli thuluzi (isivivinyo samahhala esitholakalayo) lufaka idatha kusuka kuzo zonke izinjini ezinkulu zokusesha, futhi lingasiza ngokucwaninga ngegama elingukhiye, ukulandelela izitayela zokusesha zonyaka, nokuthola amagama angukhiye ahlobene angakunikeza ukuncintisana okuncintisanayo.
04 ka 05
I-Google Insights yokusesha
I-Google Insights yokusesha ibheka ivolumu yokusesha kanye namamethrikhi phezu kwezizinda ezithile zendawo, ozimele isikhathi, nezigaba. Ungasebenzisa i-Google Insights ukucwaninga izitayela zonyaka, thola ukuthi ubani ofuna ukuthi yikuphi, landela amaphethini okusesha, uphenye amasayithi / izinkampani eziphikisanayo, nokunye okuningi.
Lena indlela ehlakaniphile kakhulu yokuthola ukuqonda okubalulekile kulokho abantu asekufunayo kakade, futhi uqonde ukuthi ungayisebenzisa kanjani ukunikeza izivakashi zakho kuwebhusayithi abazama ukukuthola.
05 ka 05
Izinkomba ze-Google
Ithuluzi legama elingukhiye le-Google Adwords likunika uhlu lwamagama angukhiye ahlobene nombuzo wakho wangempela, ivolumu yokusesha, ukuncintisana, nezitayela. Ungasebenzisa futhi leli thuluzi lokusesha elingukhiye ukuze ulinganise ukuthi kungenzeka yini ithrafikhi yewebhu , amagama angukhiye wokuhlunga ngokusekelwe ezinhlokweni ezahlukene / iziphumo ezahlukene, futhi ubonise imibono eqondiswe ngqo kuwebhusayithi yakho.
Qaphela: kuzodingeka ube ne-akhawunti ye-AdWords ukuze usebenzise leli thuluzi, futhi kufanelekile imizuzu emihlanu ethatha ukubhalisela i-AdWords ukusebenzisa leli thuluzi lokusesha elingamanga (mahhala!).
Ngeke nje ukwazi ukuqhuba ucwaningo lwegama elingukhiye usebenzisa idatha yangempela ye-Google, uzokwazi futhi ukuhlela ukukhokhelwa okusemandleni akho ngokukhankaso kokuchofoza, uthole ulwazi lokusebenza okubalulekile, futhi okungcono kakhulu, uthole imibono yegama elingukhiye elingasiza isayithi lakho ukuthi liqaphele ezinjini zokusesha.