Uma unayo iwebhusayithi ongathanda ukuthola ukuvakashelwa okwengeziwe kusuka kuzinjini zokusesha nabasebenzisi benjini yokusesha, kunokuba udinga ukwazi okungenani izinto eziyisisekelo zokusebenzisa injini yokusesha.
Iyini Ukusebenza Kwemishini Yokusesha?
Emazingeni ayisisekelo kakhulu, ukusungulwa kwenjini yokusesha, noma i-SEO okwesikhashana, kwenza isayithi lakho namakhasi ngamunye wesayithi abonakale futhi afanele kokubili izinjini zokusesha nabasebenzisi benjini yokusesha. Ufuna abantu bavakashele isayithi lakho, futhi bafuna ukuthola isayithi lakho uma kukhona okuhlangabezana nezidingo zabo ezithile. Kunezici ezimbalwa eziyisisekelo ekusetshenzisweni kwe-injini yokusesha ukuthi wonke umuntu onayo iwebhusayithi kufanele azi ukuthi aqale ukuqala.
Okuyisisekelo
Ukwenza ngcono injini yokusesha kuyisisekelo kakhulu. Umkhankaso wokwenza ngcono injini yokusesha uzoqukatha lezi zincenye ezibalulekile:
- Okuqukethwe. Ukuqukethwe yilokho okuqhuba i-rankings ye-search engine, okuqukethwe okuletha abasebenzisi kusayithi lakho, nokuqukethwe, uma kufafazwe ngokufanele ngemishwana yegama elingukhiye , kuzokhipha iziphequluli zenjini yokusesha . Okuqukethwe kuyisihluthulelo ekusebenziseni injini yokusesha, njengoba okuqukethwe yilokho abantu abakufunayo. Uma okuqukethwe kwakho kuhlangabezana nezidingo zalokho abantu abafunayo, futhi bathola ukuthi yini abayifunayo kusayithi lakho, ukuthi lizokuthumela izimpawu ezinhle kuma-search ukuthi isayithi lakho liletha imiphumela efanele, yekhwalithi. Lesi sibonakaliso sekhwalithi yisignali eyisisekelo ukuthi izinjini zifuna ukuze uthumele izivakashi kusayithi lakho.
- I-Simple Site Design . Amasayithi aphumelele kwimiphumela yokusesha injini afana nalokhu okufanayo-konke okuklanyelwe, okungenani ubunqamuleli be-bandwidth ukufaka ihluzo, ukulayisha kancane kancane izithombe noma ezinye izinto ezinjalo zokukhipha umkhawulokudonsa, futhi kulula ukuhamba. Imiklamo elula, ehlanzekile yiziphi iziphequluli zenjini yokusesha kanye nabasebenzisi benjini yokusesha abathanda, ngoba kubenza bakwazi ukufinyelela kulokho abakufunayo; okuwukuthi - uyiqagele - okuqukethwe. Ukuhlelwa kwendawo kufanele kugxile ekutholeni isivakashi kulokho abakufunayo ngokuchofoza okumbalwa kunokwenzeka.
- Ulwazi lwe-Meta olubhalwe kahle. Amathegi we-Meta amakhodi e-HTML afakwa ekhanda kukhasi lewebhu, ngemuva komaki wetayitela. Esimweni sokusebenza kwe-search engine, lapho abantu bebhekisela kumathegi we-meta, ngokuvamile babhekisela kumaka wokuchazwa kwemeta kanye namagama angukhiye we-meta tag.Meta tags-keyword, incazelo, kanye isihloko- zibalulekile, kodwa ngeke benze noma qeda isayithi lakho. Amathegi we-Meta ayingxenye yesu eliphelele lokuphumelela. Kudingeka ukuthi ibhalwe ngokuqukethwe okuphoqelelayo okuzokwenza umsebenzisi aqede ngokusebenzisa ikhasi lomphumela wosesho. Into eyodwa yalokhu ebaluleke kakhulu ithekisi yombhalo, njengoba yilokho abafundi ababukayo lapho beskena imiphumela ye-injini yokusesha. Ithegi yesikhangiso esheshayo ukwazisa oseshayo ukuthi leli khasi lizothola ukuthini ukuchofoza ngaphezulu futhi ithegi yombhalo engadingeki ngokungadingekile, kufihla iphuzu lekhasi ngemuva kokuphenduka okuhlakaniphile kwamagama.
- Ithegi yokuchaza imeta namathegi wamagama angukhiye awabonwanga ngabasebenzisi. Esikhundleni salokho, la mataki inhloso eyinhloko inikeza idatha yedatha yemeta kuma agent omsebenzisi, njengezinjini zokusesha. Ngaphezu kwemininingwane ehlonishwayo ye-meta namagama angukhiye wamagama we-meta, kunamanye amathegi e-meta awusizo, kufaka phakathi ithegi ye-http-equiv tag, ithegi yokuvuselela i-meta, ithegi ye-robot meta, ithegi le-copyright lemeta, nomaka wokubhala meta, njll. . Amathegi asetshenziselwa ukunikeza iziphequluli zewebhu nezinkombandlela zezinselele ze-search engine noma idatha ngolwazi oluhlukahlukene.
I-SEO ilula kakhulu
Kukhona nakakhulu ukucinga injini, futhi kungathola ubuchwepheshe obukhulu, njenganoma iyiphi enye into. Noma kunjalo, ukusebenza kwenjini yokusesha ezingeni layo eziyisisekelo kunzima kakhulu. Ukufunda injini yokusesha injini kuthatha isikhathi, njenganoma iyiphi enye into. Nazi ezinye izinsiza ezingakusiza nge- injini yokusesha injini :
- Izinyathelo eziyishumi kwiSayithi elungiselelwe kahle : Ufuna ukwandisa ukuhamba kwe-website, ukusezingeni eliphezulu lokusekela injini , nokwaneliseka kwamakhasimende okwandisiwe? Funda lezi zinyathelo eziyishumi kwiSayithi elihle kakhulu futhi uzobe usendleleni yokufeza lezi zinhloso .
- Iziphambeko eziphezulu eziphezulu ku-Injini Yokusesha Injini : Ukusesha injini yokucinga, noma i-SEO, kuwumkhuba wokwenza isayithi lakho lokusesha-friendly kokubili ukucinga izinjini nabasesho. Kunamaphutha amahlanu avamile abantu abavame ukwenza uma beqala ukuthuthukisa amasayithi abo ngezinjini zokusesha .
- Izintshumayelo eziyishumi zokusesha injini ye-Engine Search - Debunked! : Uma usanda kuqaliswa ekusebenziseni injini yokusesha kwiWebhusayithi yakho, ungase (ngeshwa) ube ngaphansi kwabasebenzi abambalwa be-SEO. Ngaphambi kokuba uqale ukuxosha isikhathi sakho nemali ku-injini yokusesha i-goose yasendle iyaxoshwa, funda lezi zindaba eziyishumi zokusesha injini.