Ukubeka i-pricetag kumaTweets akho nabalandeli
Njengoba i-World Wrestling Federation ingumlando we-Ted "I-Million Dollar Man" i-DiBiase yayithanda ukuthi, "Wonke umuntu unenani." Kodwa ingabe wonke umuntu unentengo ku-inthanethi? Ingabe i-maxim iyasebenza kuma-social media? Wake wake wazibuza, isibonelo, "Kubiza kangakanani i- Twitter yami?"
Ngaphambi kokuba uxhumane noChristie ukuze athole umthengisi, khumbula ukuthi, iningi lethu, impendulo ayikho neze. Asikhulumi ngesitoko sakho se-Twitter; sikhuluma nge- akhawunti yakho ye-Twitter. Kodwa abanye bakholelwa ukuthi kunendlela yokulinganisa ukubaluleka kwama-akhawunti ethu, futhi ngeke sazi ukuthi singayenza yini izigidi zamaRandi ngaphandle kokuthi sithole ukuhlolwa, akunjalo?
Njengoba kungenzeka ucabange, ukuguquguquka okubaluleke kakhulu "kwamafomula" amaningi kufaka phakathi imvamisa nokusebenza kwamaTweets akho kanye nokubala nokulinganisa kwabalandeli bakho. Ngemuva kwe-IPO ye-Twitter engu-25 wezigidigidi (sizobiza lo mfanekiso "A") ngoNovemba ka-2013, Isikhathi sibalwa ukuthi le nkampani inikeze u-Justin Bieber imali engama $ 21 million. Kwenzeke kanjani ngaleyo nvoyisi ethile?
Kulungile ukuthi kuthathwe imali engu-200 yezigidi ze-Twitter "ezithunyelwe" Tweets nsuku zonke njengoba izigidi ezingu-200 Tweets "zibonwa" ngabanye abasebenzisi. Sizobiza ukuthi isibalo B. Ukumisa inani leTweet ngalinye, isikhathi sihlukaniswe A ngu-B futhi safika ku-12.45 amenti. Yabe yandisa lokho ngamaphesenti ama-25 wabalandeli bomsebenzisi, iphesenti isekelwe kumazinga wokubandakanya nezibalo ngaleso sikhathi. (Ngamanye amazwi, ungalinda ezinkathini ezintathu zabalandeli bakho ukukunakeka ngaphandle kwe-bat - akuyona into yomuntu siqu.) Inombolo ephumela kuyoba ukusika kwakho kwenzuzo. Uma udumile noma unethonya kakhulu , ukusika okunempilo.
Esimweni sikaBieber, kwakunesikebhe esihle kakhulu. Ngemuva kwalokho, uma sekudlulile, uJames Brown omkhulu wayengumshini wobulili, i-Bieb ingumshini we-Tweet. Futhi ngenkathi ku-intanethi akekho ozwa intombazane ekhulile, ama-25% ama-groupies akhe ayenamahloni afana namashumi ezinkulungwane zamehlo. Lokhu cishe ukulinganisela okulinganiselayo, kodwa-ke, njengoba wazi ukuthi abaningi abangaphezu kwesigamu sabalandeli bakaBieber balenga zonke izici zabo.
Ngakho-ke, usuku olukhulu lokukhokhela.
Noma okungenani usuku lokukhokha olukhulu lwezinkolelo . Isikhathi senza kucacile ukuthi ifomula layo elisebenzisayo - manje elidonswa ngemuva kokuguqulwa kwenqubomgomo ye-Twitter kulokho okushiwo umphakathi nokuthi yini engekho - kwakungenxa yokuzijabulisa kuphela.
Lo magazini ubuye waphawula mayelana nokukhohlisa kwawo okubaluleke kakhulu: Ukubaluleka kwe-Twitter kwakusekelwe esikhathini esizayo, yiqiniso ... hhayi okwamanje. Kule nkampani nakwabanye bethu balinde isheke e-mail, lelo xabiso liye landa kuphela phakathi nezinyanga ezithintekayo (kuya ku-27.4 billion, njengalokhu kubhala) ngemuva kokuqala okunamandla okwaba nabatshalizimali abathintekayo.
Amanye amasayithi, okwamanje - abaningi abanesisusa esilungele ukuqoqa ulwazi lwakho - baye bathokoza ukusebenzisa i-API ye-Twitter ngemvume yakho yephasiwedi yokubeka inani lezimali ku-akhawunti yakho. Nakuba bengabonakali "ama-algorithms" abo, iningi lalezi zinsizakalo zisebenzisana nabalandeli bakho, zibuke ama-Tweets, i-Tweets ethandekayo, nezinye izici ukuphonsa inombolo - uma benza ngisho nomzamo omkhulu. Ziyizintandokazi, ngokubanzi, futhi sineluleka ukuba uqaphele ekuzisebenziseni.
Yingakanani i-Twitter yami Worth ... Kwabakhangisi?
Ngakho-ke, manje siyazi ukuthi izinsizakalo ezinikezelayo zokuthola ukubaluleka kwama-akhawunti wethu we-Twitter zijabulisa kakhulu, kodwa kubakhangisi, ukuba khona kwakho ku-Twitter akuyona into ehlekayo. Futhi nge-platform yokukhangisa ye-Twitter - ngumthombo oyinhloko wemali engenayo - ukuthola iphrofayela eyengeziwe, i-akhawunti yakho itholakala okuningi ekuthengeni naku- Twitter ngokwayo.
Ngokusho kwabahlaziyi ku-SumAll, amabhizinisi angalindela ukuthi u-1% kuya ku-2% we-bump inzuzo uma ehlanganisa i-Twitter. Kuzo, i-Tweet ngayinye ibalulekile cishe nge-$ 26; I-imeyili, i-$ 20. Phakathi naleso sikhathi, i-Twitter yenza okungaphezu kwamaRandi ayizigidi ezingu-312 engxenyeni yesibili yonyaka wezimali ka-2014, ngaphezu kokuphindwe kabili lokho abakwenzile ngesikhathi sekota yangaphambilini.
Ngaphandle kokuchofoza, ukubuka, nabalandeli abasha, ngenkathi inkampani ikhangisa nge-Twitter, ithola ukufinyelela kuma-analytics njengedatha yabathengi nezintandokazi, okungeke ukwazi ukubeka intengo. Ukucabanga kuthi uma isevisi ikhululekile, thina-abasebenzisi - ngokuvamile umkhiqizo. Ngokusho kwe-Twitter, ngokwesilinganiso, abanikazi be-akhawunti - abangama-60% abathola isayithi nge-mobile, lapho iningi lendlela yokusesha yendawo yokuthengisa evela khona - landela amathandathu ayisithupha noma ngaphezulu.
Kuyathakazelisa ukuthi, i-SumAll ithola ukuthi kumabhizinisi, omunye umlandeli we- Instagram ufanelekile abalandeli abangu-10 be-Twitter. Futhi ngokusho kwe- PC Magazine , i-Facebook efana ne-Facebook ibaluleke kakhulu ngokulandela umlandeli we-Twitter, okungenani okwamanje.
Ekugcineni, uma ufuna ukubona noma yikuphi ukheshi kusuka ekubambeni kwakho ku-Twitter, kungase kudingeke uthembele kumuntu ofuna ukuthenga isibambo sakho. U-Naoki Hiroshima, @N, ubeke wanikezwa imali engu-R50 000, ngaphambi kokubiwa kuye.
Uma kungenjalo, mhlawumbe i-Bieb izokukhamuluka njengoba yenza noCarly Rae Jepsen. Uma kunjalo, i-akhawunti yakho izobe isiphelile ukufaneleka kwezigidi, emva kwakho konke.