Amathuluzi Okuthi Akusize kuwe
Ukudla okuzenzakalelayo kwe-Twitter kuye kwashintsha indlela abanikazi bebhizinisi abakwazi ukusebenzisa i-Twitter. Abasebenzi bhizinisi akusekho ukuthi kumele bachithe usuku lwabo lonke ngemuva kwesondo lokudla, kepha bangakwazi ukuzifaka ngokuzenzakalelayo ekungabikho kwabo futhi. Lawa mathuluzi othomathikhi angasetshenziselwa ukuthumela kabusha okuthunyelwe kwebhulogi futhi uwahlanganyele nezwe. Ukubhala indlela yakho empumelelweni akukaze kube lula kunokuba kube nokuphakelayo okuzenzakalelayo kwe-Twitter.
Cue ilungelo elingenamkhawulo?
Kumelwe ngitshele ukuthi angiyena ummeli oqinile wokusebenzisa ama-Twitter okuzenzekelayo ngokudla ngoba kwenza abantu bavilapha. Uma imoto yami igijima esitolo sekhofi bese ingithatha itiye njalo ekuseni, kungani ngingakhathazeka ukushiya indlu ngokufanele?
Akusiyo ukuthi angisebenzisi ukudla okuzenzakalelayo kwe-Twitter, kodwa ngidlale nabo ngokwanele ukwazi ukuthi bayakuphi. I-auto-feed ikhulu ekugcwaliseni izikhala. Heck, ngisebenzisa eyodwa ku-@About_Tweeting ngoba ngithembise abafundi bami ukuthi bazothola izindaba ze-Twitter kanye ne-gosh ukuthi bayithole. Angikwazi ukubuka zonke iziphakeli zezindaba ngokukhulunywa nge-Twitter usuku lonke. Nginezinto okumelwe ngizenze! Ngakho esikhundleni salokho, ngixhuma i-Feedburner kuze kube yizingxenye ezingaba ngu-20 ezihlukene zezindaba, futhi noma nini lapho zisebenzisa igama le-Twitter esihlokweni, i-akhawunti yami ye-auto Tweets iyinhloko.
Lokhu akuyona ukuphela kokubandakanyeka kwami, noma kunjalo. Ngithinta ngesandla nsuku zonke futhi. Leyo yingxenye abanye abantu abayikhohlwa lapho behlela ukuphakela okuzenzakalelayo, yingakho ngingasikhulumi ezingeni elibanzi. Unempilo yokuphila, kuhle, kodwa ungakhathazeki usebenzisa i-Twitter uma ungawusebenzisi. I-Twitter ingenye yamanethiwekhi omphakathi angcono kakhulu wokwakha izethameli, uma nje ulalele.
Kodwa, njengoba ubuze, ake singene kuwo.
Nanka amanye amathuluzi okufanele uwazi mayelana nalokhu:
- I-Feedburner (ikuvumela ukuba "uhlanganise" nokuphakelayo kwakho kwe-akhawunti yakho ku-akhawunti oyifunayo, enezinketho eziningi ze- hashtag )
- Twitterfeed
- I-SocialOomph
- Tweet Old Post (i-plugin ye-Wordpress ukuthi okuthunyelwe kwe-auto-tweets ezindala)
Khona-ke ungakhohlwa mayelana nokulibala ukuzithumela ngokuzenzakalela kusuka kumasevisi afana ne-Buffer kanye ne-perk eHootsuite.
Izinzuzo ze-Feeding Twitter ezenzakalelayo
Izinzuzo zokuvuselela ngokuzenzakalela i-akhawunti ye-Twitter ukuthi akudingeki ukhokhe imali ephezulu kwinkampani yokumaketha. Futhi, awudingi ukuchitha isikhathi esibalulekile ngokungena kwi-akhawunti ye-Twitter ukuze uthumele isibuyekezo esifanayo esihlobene nokuthunyelwe kwebhulogi. Ungamane usebenzise i- RSS feed ukuze uvumele ukuthunyelwe kwebhulogi kuvuselelwe ngokuzenzakalelayo kwi-akhawunti yakho ye-Twitter. Nazi ezinye zezinzuzo zokusebenzisa i-RSS feed ukuze ubuyekeze ngokuzenzakalelayo i-akhawunti ye-Twitter:
- Khulisa inani lababukeli kubhulogi lebhizinisi lakho.
- Londoloza isikhathi ekuposeni izixhumanisi ekhasini le-Twitter.
- Yehlisa izindleko zebhizinisi lakho ngokusebenzisa okuphakelayo okuzenzakalelayo.
- Nika izibuyekezo ezihamba ngesikhathi futhi ezihlala njalo kubo bonke abalandeli bakho be-Twitter.
- Nikeza izibuyekezo ezisheshayo kubo bonke abalandeli bakho abanomzamo omncane.
Kulula ukuthola okuphakelayo okuzenzekelayo ukusebenzisa i-akhawunti yakho ye-Twitter. Konke okudingeka ukwenze ukusesha ku-intanethi yenkampani enikeza isevisi yokuphakelayo okuzenzakalelayo. Ngisebenzisa i-Feedburner (futhi ngempela ithemba le-Google alisuseli!)
Ngokujwayelekile, konke okudingeka ukwenze ukuthumela i-hyperlink kubhulogi osuvele unayo. Le hyperlink izoxhuma ku-akhawunti ye-Twitter, futhi izokuvumela ukuthi uthumele ngokushesha izikhala zebhulogi ezintsha ngesimo sezixhumanisi ezibuyekeziwe kwi-akhawunti ye-Twitter. Ungase ukwazi ngisho nokuguqula izibuyekezo ezihlinzekwa kwi-akhawunti ye-Twitter ngokuphathelene nebhulogi yakho. Kungenzeka ukuthayipha ulwazi olusha, njengesihloko esifushane sokuthunyelwe kwebhulogi noma incazelo esheshayo. Lokhu kungase kube ulimi olungcono okumele lusebenzise kunamagama ambalwa okuqala esihlokweni onquma ngaso ukuthunyelwa kwebhulogi.
Ukuphakelayo okuzenzakalelayo kwe-Twitter kuyasiza nakweminye imithombo yezokuxhumana. Amabhizinisi amaningi athola ukuthi ukudla kwe-Twitter kuyasiza kakhulu uma kusetshenziswa ne-Facebook. Ku-Facebook, ibhizinisi lingathumela izibuyekezo zesimo esidinga ukuhlanganyela ngokuzenzakalelayo nezwe. Ukuphakelayo okuzenzakalelayo kungafakwa ukuthi kuzovumela ibhizinisi ukudlulisela lezi zibuyekezo ku-akhawunti ye-Twitter.
Kubalulekile ukugcina isici esifanayo engqondweni lapho unquma ukuthi uzosebenzisa ukuphakela kwe-Twitter.
Kubalulekile kumabhizinisi ukuthi athole ukuthi bazokwazi kanjani ukuletha okuqukethwe okuhambisanayo kumakhasimende ezitolo zokuxhumana zenhlalo. Amakhasimende ayakwazisa ukuthola izindaba ezivela emabhizinisini ahlobene namadili akhethekile noma ukuthengisa. Bafuna futhi ukwazi ukufunda ngemikhiqizo emisha ibhizinisi okufanele linikeze. Kuyinto enhle kakhulu abanikazi bebhizinisi ukuthatha isikhathi sokhetho lokucwaninga ngokufaka ukuphakelayo okuzenzakalelayo kwe-Twitter kwi-akhawunti yebhizinisi. Ngokuphakelayo okuzenzakalelayo kwe-Twitter, abanikazi bebhizinisi ngeke bakhohlwe ukwabelana ngolwazi olubalulekile namakhasimende.
Ukuphakela kwe-Twitter okuzenzakalelayo kungasetshenziswa njengendlela yokuthi amabhizinisi athole ukunakekelwa kwamakhasimende emikhiqizo ethile ethi ibhizinisi linikeza kwiwebhusayithi. Umkhiqizo omusha usanda kufakwa kuwebhusayithi? Kuthiwani nge-Tweet ukuze wonke umuntu azi? Uma unomugqa wakho womkhiqizo usethe njenge-RSS feed, ingahle ithumele ngokuzenzakalela. Lokhu kuzovumela amakhasimende ukuthi achofoze ekuxhumaneni nemikhiqizo ebafunayo. Izitolo zokugqoka zingazuza ngalesi sici, futhi kuyindlela enhle yokugqugquzela izingubo nezesekeli ezishisayo kakhulu zonyaka.
Amakhasimende azothanda ukukwazi ukusetshenziselwa izikhwama zakamuva zomklami noma ezinye izesekeli ukuthi umklami wezithombe kufanele anikele.
Ngisaxwayisa abantu abaningi ukuba baqhubeke nezinsizakalo zokuphakelayo ezizenzakalelayo ngoba ngicabanga ukuthi kwenza ubuvila 90% besikhathi. Kodwa uma ngempela usebenzisa nje ukugcwalisa izikhala phakathi kwezingxoxo eziningi kanye nokuthunyelwe kwamandla, khona-ke ngeke ukwazi ukulimala.