Ufuna ukwazi ukuthi ukhetho lomongameli lufake kanjani? Hlola ikhasi lakho le-Facebook. Kusukela lokho okuthiwa "ukhetho luka-Facebook" lukaMengameli Obama ngonyaka ka-2008, i-giant media giant ibe yinkomba yezombusazwe izakhamizi, izombangazwe kanye nabezindaba. Futhi ekwahluleleni ezenzweni zayo zakamuva, i-Facebook ihlose ukuba nomthelela omkhulu ekukhethweni kukaNovemba.
Ngonyaka owedlule, i-Facebook isungule ikomidi layo lezombusazwe ukuze liqinise ubudlelwane bayo eWashington, DC, futhi lenze izinhlelo ezimbili ezintsha ezombusazwe. Uhlelo lokusebenza lwe- "MyVote", oludalwa ngokubambisana ne-Microsoft ne-Washington State, lunikeza abasebenzisi be-Facebook ithuba lokubhalisa ukuvota ku-inthanethi nokubukeza ulwazi oluwusizo lokuvota. Uhlelo lokusebenza "Ngivotela", ukubambisana okuhlangene no-CNN, kuvumela abasebenzisi ukuthi bazinikele obala ukuvota, bona abakhethiweyo abathandayo, futhi babelane ngemibono yabo yezombangazwe nabangani.
Kodwa ungenzi iphutha ngalokhu: Amandla avela ku-Facebook awashayeli ushintsho lwezombangazwe endaweni yokuphumula. Abasebenzisi abayi-1 billion nabasebenzisa i-Facebook bafanelwe isabelo sezingonyama esikhwameni sokushintsha izinqubo zezombusazwe ngokujulile hhayi kuphela e-United States kodwa nakwamanye amazwe. Nazi izindlela eziyisithupha u-Facebook nabasebenzisi bayo abashintshe kuze kube phakade "ubuso" bezombusazwe.
01 ka-06
Yenza Izombangazwe Nezombangazwe Zitholakale Kakhulu
Kusukela ukufika kwe-Facebook, umphakathi jikelele uxhumeke kakhulu kwezombusazwe kunanini ngaphambili. Esikhundleni sokubukela i-TV noma ukusesha i-intanethi izindaba zakamuva zezombusazwe, abasebenzisi be-Facebook bangaya ngqo ekhasini lezombusazwe ukuze uthole ulwazi olusha kakhulu. Bangaphinda bahlanganyele ngabanye nabakhethiweyo kanye nezikhulu ezikhethiwe mayelana nezindaba ezibalulekile ngokuzithumela imiyalezo yangasese noma ukuthumela ezindongeni zabo. Ukuxhumana komuntu siqu nabangosopolitiki kunika izakhamuzi ukufinyelela okusheshayo kolwazi lwezombangazwe kanye namandla amaningi okubamba abameli abaphendula ngamagama nangezenzo zabo.
02 ka 06
Vumela amaSikethi omkhankaso ukuba afike kumavoti angcono okubhekile
Ngenxa yokuthi abezombangazwe bafinyeleleka kakhulu emphakathini nge-Facebook, bathola impendulo esheshayo mayelana nezimo zabo ezindabeni ezivela kwabasekeli nabaphikisi. Abahleli bemikhankaso nama-strategist balandelela futhi bahlaziye le mpendulo ngezinhlelo zokusebenza ze-intelligence zenhlalo njenge-Wisdom, ekhomba ukuhlaliswa kwabantu, "Ukuthandwa," okuthandayo, okuthandayo kanye nokuziphatha kwezombusazwe 'Ama-fans base Facebook. Lolu lwazi lusiza umkhankaso wokuqamba amacebo ahlose amaqembu athile ukuze ahlangane nabaxhasi abasha nabakhokho futhi aphakamise imali.
03 ka 06
Qinisekisa iMedia ukuze Inikeze Ukubukeka Okubhekayo
Ukuxhumana phakathi kwezombusazwe kanye nomphakathi ku-Facebook kwenza ukuba abezindaba bathathe isinyathelo sokulandela ngemuva kwenqubo yokubika. Ngomzamo wokufinyelela izilaleli ezinkulu futhi ukhulume ngqo nabasekeli, osombusazwe bavame ukuguqula umshini ngokuthumela imiyalezo kumakhasi abo e-Facebook. Abasebenzisi be-Facebook babone le milayezo futhi baphendule kubo. Abezindaba kumele babike ngokuphendula komphakathi emlayezweni wezombusazwe kunomyalezo ngokwawo. Le nqubo ithatha indawo yokubika okujwayelekile yendabuko yomsakazo ngesitayela sokubukeka esicacisayo esidinga ukuthi umcibisholo ubike ngezinkinga ezihamba phambili esikhundleni sezindaba ezintsha.
04 ka 06
Ukwandisa Amanani okuvota kwentsha
Ngokuhlinzeka ngendlela elula, esheshayo yokwabelana nokufinyelela ulwazi lomkhankaso nokweseka abakhethiweyo, i-Facebook ikhulise ukugqugquzelwa kwezombusazwe kubantu abasha, ikakhulukazi abafundi. Eqinisweni, "impumelelo ye-Facebook" iye yabizwa ngokuthi yiyona nto ebalulekile ekukhethweni kwentsha yokuvotela okhetho lomnyaka ka-2008, okwakungowesibili ngobukhulu emlandweni waseMelika (ukushintshwa okukhulu kunazo zonke kwaba ngo-1972, okokuqala ngqa ngonyaka ka-18, abantu abadala bavunyelwe ukuvota ukhetho lomongameli). Njengoba abantu abasha beqinisa ukuhlanganyela kwabo enkambeni yezombusazwe, banomqondo omkhulu ekunqumeni izinkinga eziqhuba imikhankaso kanye nokwenza izivoti.
05 ka 06
Hlela Amaphetheni Neziphakamiso
I-Facebook ayisebenzi nje kuphela njengomthombo wokusekela izinhlelo zezombusazwe kodwa futhi njengendlela yokumelana nayo. Ngonyaka ka-2008, iqembu le-Facebook elibizwa ngokuthi "One Million Voices Against FARC" lihlelwe umkhankaso wokubhikisha ngokumelene neFARC (igama lesiSpain elibizwa ngokuthi i-Revolutionary Armed Forces of Columbia) lapho amakhulu ezinkulungwane zezakhamuzi zahlanganyela khona. Futhi njengoba kubonakaliswe ukuvukela kwama-"Spring Spring" eMpumalanga Ephakathi, izishoshovu zasebenzisa i-Facebook ukuhlela ngaphakathi emazweni azo futhi zithembele kwezinye izinhlobo zezindaba zenhlalo ezifana ne-Twitter ne-YouTube ukuze zithole izwi emhlabeni wonke. Ngale ndlela, abasebenzisi bezizwe ezigunyazayo bangakwazi ukuzibandakanya kwezombangazwe ngenkathi bevinjelwa ukubhekwa kombuso.
06 ka-06
Ukukhuthaza ukuthula emhlabeni
Nakuba i-Facebook ikhuthaza ngokuthula ukuthula kwayo ekhasini lakwa-Facebook, abantu abangaphezu kwezigidi ezingu-900 abahlanganisa lo mphakathi womhlaba wonke badlala indima ebalulekile ekuqedeni imikhawulo phakathi kwezizwe, izinkolo, izinhlanga namaqembu ezombangazwe. Njengoba abasebenzisi be-Facebook bevela emazweni ahlukene bexhuma futhi babelane ngemibono yabo, bavame ukumangala uma befunda ukuthi bafana kangakanani. Futhi ezimweni ezingcono, baqala ukubuza ukuthi kungani beke bafundiswa ukuzondana kuqala.