I-iPad ne-iPhone App Store Marketing
Isinyathelo esiyinhloko ngezinye izikhathi sishaywa indiva lapho ukuthuthukisa izinhlelo zokusebenza ze-iPad ne-iPhone ziza nezindlela zokuthengisa imakethe yakho. Kungaba kuhle uma izihluthulelo zokuphumelela zizungeze ukubhala ikhodi enhle futhi zibe nesimo esibonakalayo esihle, kepha uma umphakathi ungazi ukuthi uhlelo lwakho lokusebenza lukhona, ngeke luphumelele.
Ngakho-ke uhamba kanjani ngokuthengisa uhlelo lakho lokusebenza? Awudingi isabelomali esikhulu sokugcwalisa imikhiqizo yokuncintisana nezikhangisi zohlelo lwakho lokusebenza, futhi empeleni, ungahle ungafuni ukubhekana nezikhangiso nhlobo. Ngenhlanhla, kunezinhlobo eziningana zezindlela eziphansi zokuthengisa imishini yakho bese uzama ukuphumelela empini yokuphakama kohlelo lokusebenza.
Isibuyekezo: I-Corona SDK ye-iPhone ne-iPad Development
1. Yakha uhlelo lokusebenza oluhlanzekile, olungenalutho lwe-Bug and Marketable
Indlela engcono kakhulu yokuthengisa insiza yakho ukuba nezilaleli kohlelo lakho lokusebenza. Ngakho isinyathelo esisodwa sokuphumelela ukuthola uhlelo lokusebenza oluyingqayizivele noma okungenani okuyingqayizivele ukuhlola isihloko esivamile. Ukuthuthukiswa okungcono kakhulu ongayinikeza uhlelo lwakho lokusebenza kungenxa yokuthi kube nesizathu sokuba abantu bayilande. Ngaphandle kwalokhu, qiniseka ukuthi wenza ukuhlolwa okufanele futhi ukhulule inguqulo ehlanzekile yohlelo lokusebenza. Ukuphakama kwakho kokuqala kokuthengisa kuzofika lapho uhlelo lokusebenza lwakho lukhishwa okokuqala, futhi ufuna laba balayishi ukuba babingelelwe ngomkhiqizo ohlanzekile ukuze uthole ukubuyekezwa kokuqala kwamakhasimende okuqala.
2. Bhala incazelo enhle ye-App yakho
Angikwazi ukubala inani lezikhathi ngiye ngabona uhlelo lokusebenza oluthengiswayo olunemininingwane eyodwa noma emibili yemigqa engasho lutho kumakhasimende nganoma yini mayelana nohlelo lokusebenza. Ngokuqinisekile, unganamathisela ama-skrini, kodwa ufuna ukuvala ukudayiswa ngamazwi akho. Qinisekisa ukuthi ufaka imininingwane yezici eziyinhloko bese ubhala incazelo ezokwenza ukuba ikhasimende lithinte inkinobho yokulanda. Bheka izinhlelo zokusebenza eziphumelelayo esifundeni sakho bese ubona ukuthi zisebenzisa kanjani insimu yokuchaza ukuze zithengise ngokwazo. Uma ungumlobi ompofu, ungase ucabange ngokuqasha umuntu ukuba abhale lo mbhalo kuwe.
Enye iqhinga elihle ongayenza ngensimu yokuchaza ukukhuluma ngomncintiswano wakho ngqo, ikakhulukazi umncintiswano ophumelelayo. "Lolu hlelo lokusebenza lufana ne- _____, olwenza _____." Lokhu kungasiza uhlelo lwakho lokusebenza ukuthi luvele eminye imiphumela yokusesha.
3. Shintsha Usuku Lokukhishwa Lokusebenza kwakho
Idethi yokukhishwa kohlelo lwakho lokusebenza ivame ukuhambisana nosuku oluthumele kuso esitolo sohlelo lokusebenza. Kodwa ngemuva kokuthi uhlelo lakho lokusebenza lubuyekezwe futhi lamukelwe, ungakwazi (futhi kufanele!) Lushintshe kuze kube usuku olwenziwe ngalo kwisitolo sohlelo lokusebenza. Lokhu kuzothola kuhlu kuhlu lwe-iPad ne-iPhone "uhlu olusha lokusebenza," olungasiza ukushayela ezinye zokuthengisa kuqala.
Lokhu into ongayenza kuphela ekukhululweni kwakho kokuqala, ngakho ungazami uma ukhulula i-patch. Kodwa nakanjani kufanelekile ukwenza ngoba inikeza uhlelo lwakho lokusebenza ukukhangisa okukhululekile kwisitolo sohlelo lokusebenza.
4. Nikeza i-Free Version
Uma ungaxhomeki kuzikhangiso ezingaphakathi nohlelo noma imodeli ye- freemium ukwenza imali yakho uhlelo lokusebenza, cabanga ngokunikeza inguqulo ye-"lite" noma "yamahhala" yohlelo lakho lokusebenza. Le nguqulo kufanele iqukathe isixhumanisi se-premium version futhi kufanele ibe nezici eziyinhloko ezithengayo ukuthi ikhasimende liyazi ukuthi lizokuthenga yini, kodwa liphuma ngaphandle ngokwanele ukuthi lizofuna ukuvula izikhwama zazo ezibonakalayo.
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Awudingi ukuqasha i-PR ejensi ukuthi ubhale futhi uthumele ukukhululwa kwezindaba. Sesha isihloko sohlelo lwakho lokusebenza ku-Google bese uthola amakholomu wephephandaba afanelekayo ongabhekisela ekukhululweni kwezindaba. Futhi qiniseka ukuthi usho ukuthi amakhodi wokukhushulwa ayatholakala kulabo abangathanda ukubuyekeza uhlelo lokusebenza. Leli fomu eliyisisekelo kunawo wonke lokukhangisa, futhi lingase libe ne-bang eningi kakhulu ye-buck yakho. Uma ungathola uhlelo lwakho lokusebenza olubalulwe kusihloko esakhiweni esinjenge-Mashable noma i-TechCrunch, ngeke ubone kuphela ukukhuliswa kokulandwayo, uzobona amanye amasayithi wokubuyekeza alandele ukuhola kwawo.
Ungakhokhi izibuyekezo. Ngangimangale ngqa okokuqala lapho ngithumela ama-imeyili angama-PR kuphela ukuze ngithole izindawo eziningi zokubukeza ze-iPhone / iPad ezazifuna ukungishaja ukuthi ngibukeze uhlelo lwami lokusebenza. Isayithi elilodwa laze lacela i-dollar eyinkulungwane ukuthi ibukeze uhlelo lokusebenza. Uma isayithi lingakwazi ukwenza imali ngokuthumela isibuyekezo sakho, kusho ukuthi isayithi alinayo abafundi abanele. Yikuphi okusho ukuthi kuyinkokhelo yemali ukukhokhela ukubuyekezwa.
6. Yiba nebhodi lebhodi labaholi be-inthanethi kanye nezimpumelelo
Amandla we- Game Center ye-Apple yikhono layo lokudala i-buzz ezungeze uhlelo lwakho lokusebenza. Uma ngabe uthuthukise umdlalo noma enye uhlelo lokusebenza olungasebenzisa amabhodi wabaphambili kanye / noma impumelelo, ingaba isici esiyinhloko sokumaketha ukuze ubangeze kuhlelo lwakho lokusebenza. Akukona kuphela lokhu okuholela ekuthungeni okungaphezulu komngani nomngani, kodwa ungathola futhi uhlelo lwakho lokusebenza oludweliswe ohlwini lwabaholi bebhodi yabaphambili, okungaholela ekuthengiseni ukuthengisa.
7. Free for a Day
Ungakhathazeki ngamawebhusayithi anikezela ukuhlunga uhlelo lwakho lokusebenza lamahhala usuku, zenze ngokwakho. Ungamangala ngenani lamasayithi afuna ukukhokhisa imali ekhohlakeleyo yokufakwa ohlwini, futhi kukhona ukukhathazeka ukuthi ezinye zokulanda lezi siteshi ezikhiqizayo azizona ezingokoqobo.
Ukushintsha nje umthamo wamanani wohlelo lwakho lokusebenza ukukhulula kuzokwanele ukukhiqiza ukukhushulwa, okungakusiza ukukuzuzisa ukubuyekezwa kwamakhasimende wonke okubaluleke kakhulu futhi uqale ibhola lokudlulisa kubangani bokungena kumngani. Futhi uma uhlelo lwakho lokusebenza lusebenzisa ama-leaderboards e-intanethi nezimpumelelo, ukuthuthukiswa kwesisekelo sakho somsebenzisi kungabaluleka kakhulu.
8. Don & # 39; t Hamba ngaphezulu kwezaziso
Njengoba ngishilo ngenhla, akudingeki ukuba usebenzise ibhakede lemali ukuze ube necebo lokumaketha eliphumelelayo. Eqinisweni, ukukhishwa kwebhange kuma-ads kungaba yinto yokudlala. Kungenzeka ukuthi usebenzise amanani amaningana amanani wakho wohlelo lokusebenza ukuze uthole ukulanda okukodwa, futhi indlela kuphela yokuqinisekisa ukuthi lokhu kufanele uyikhokhe, ekugcineni, ukuthola uhlelo lakho lokusebenza olubalwe phakathi kokulandwayo okuphezulu usuku. Ukuba ohlwini oluphezulu lokulandwayo kwesigaba sakho kuwumgomo wokugcina kunoma yiliphi uhlelo lokukhangisa, futhi ukuba kulolu hlu kuzoletha ukulandwa okuningi, kodwa ukuzama ukufika lapho ngokusebenzisa ukukhangisa kungaba yisiphakamiso esibi kakhulu esingenaso isiqinisekiso sokuthi sizokwenza baphumelele.
9. Dlala nge-App yakho & # 39; s Point Point
Ukuthola ilungelo lakho lokusebenza lokusebenza elibiza ngentengo kungabalulekile ekuthengiseni ukuthengisa. Ngemuva kwakho konke, uhlelo lokusebenza oluthengwa ku-$ 4.99 uma abancintisana beya ku-$ .99 kuyoba ukuthengiswa kanzima kungakhathaliseki ukuthi kubuyekezwa kahle. Kodwa ngesikhathi esifanayo, uma ungathola isigamu sokulandwa ku-$ 4.99 njengoba ungakwenza ku-$ .99, uletha imali eyengeziwe ngokuhamba kwesikhathi.
Uma ngabe uthengise uhlelo lwakho lokusebenza ku-$ .99, ungesabi ukudlala nxazonke ngenani elincane ukuthola ukuthi amavolumu wokulanda ahlukene ngamanani. Futhi ukunciphisa intengo kungaholela ekubambiseni kwabo kubonga ezindaweni ezifana ne-AppShopper.com. Lawa masayithi ashicilela izinguquko zamanani, okungaholela ekuthuthukiseni ukuthengisa uma uphonsa intengo yakho. Wonke umuntu uthanda ukudayiswa!
Thola i-Social
Lokhu kungaba kubaluleke kakhulu uma unomkhiqizo we-niche. Ukuxhumana nezilaleli zakho kungaba yindlela enhle yokukhulisa iklayenti lakho. I-Facebook ne- Twitter yizindawo ezinhle zokuqala kodwa ungayinaki imihlangano ehlukahlukene yengxoxo. Uma usuhlakulele usizo lwe-RPG olusiza abantu abane-dice ehambayo nokugcina ithrekhi yezibalo zobunjwa, bheka ingxoxo yezingxoxo ezinikezelwe imidlalo yokudlala indima. Uma ngabe uhlelo lwakho lokusebenza lugxile ezokupheka kubantu abanemikhawulo ekhethekile yokudla, finyelela kuwebhu bese uthola imiphakathi eyayizungeze laba bantu.
Bonisa uhlelo lwakho lokusebenza ku-Showcase yethu
11. Yiba Iwebhusayithi Yezobuchwepheshe
Awudingi ukuchitha ithoni lemali kuwebhusayithi. Eqinisweni, indaba ejwayelekile ye-Wordpress ingahle ifakwe kahle. Okungafunayo yiwebhusayithi ebukeka sengathi yakhiwe ngumthuthukisi wewebhu wokuqala ngesikhathi esithile ekuqaleni kwawo-1990. Ikhwalithi yewebhsayithi yakho izonikeza abantu umbono wokuthi yiluphi uhlobo lwekhwalithi engalindela kusuka kuhlelo lwakho lokusebenza, ngakho-ke uma ngabe iwebhusayithi yakho ishesha ngokuphonswa ndawonye futhi ibonakala ibuthakathaka, izethameli zakho ngeke zilindele okuningi kusuka kuhlelo lakho lokusebenza.
12. Yenza ividiyo ye-YouTube
Unayo umdlalo? Noma uhlelo lokusebenza olupholile futhi olujabulisayo? Ngokusebenzisa izingosi zomphakathi , abathuthukisi baye bathatha i-YouTube ukusiza ukumaketha izinhlelo zabo zokusebenza. Futhi ezimweni eziningi, uye wahamba kahle kakhulu. Akukhona nje kuphela ukuthi i-YouTube ingakusiza ukuthi usebenzise umkhiqizo wakho ezithameli zakho, kodwa enye indlela enikeza ithuba lokusebenza lwakho ukuthi luhambe nge-viral.
Ingabe Uyazi Indlela Esheshayo Yokuqalisa Uhlelo lokusebenza lwe-iPad?