Ubuhle mayelana nokuthatha izithombe zamaselula ukuthi buye wakhulisa ubuciko bezithombe ngaphezu kwalokho abantu abakulindele. Isithombe sefoni sithatha wonke umuntu kusuka kokudla kwansuku zonke kanye nesibhamu sokudlala esithombeni kumthwebuli we-amateur efuna ukuphakamisa umdlalo wabo ezingeni elilandelayo ku-photographer osevele esebenzayo ekwakheni isisekelo sezaklayenti zabo ezingaphezu kwalokho abanakho okwamanje.
Ngithanda izithombe zamaselula. Inginike ithuba lokukhula ngaphesheya kwendawo yami yokududuza. Ngifunde kusuka kubathwebuli bezithombe ezivela emhlabeni jikelele mayelana nehlangothini lobuchwepheshe nelokudala kuphela kodwa ohlangothini lebhizinisi lwezinto. Kubuye kwangilungisa ubuhlobo obumangalisayo. Konke okungafundiswa emakilasini. Kakhulu kangangokuba mina (kanye nabanye engisebenza nabo emhlabeni wonke abafundisa izithombe ezithwebula izithombe) baqale ukusebenzisa lokho engikufundile emakilasini ami ekolishi langakini.
Ngihlela ukukhuluma kabanzi ngalezi zinto unyaka wonke futhi ngethemba ukuthi ikusiza nonke ohambweni lwakho ukuya enkundleni yesithombe. Ngiyethemba futhi ukuthi amanye alawa macebiso azokuqondisa "ekutheni" umdlalo wakho futhi mhlawumbe abe umthombo wemali engenayo uma ukhetha.
Lesi sihloko sizoba kulabo abakhetha leyo ndlela futhi basebenzise amanye amapulatifomu ezokuxhumana zenhlalo ukukusiza ukuba ufike lapho. I-Instagram iyodwa imoto engayisebenzisa ekwakheni ibhizinisi elizungeze izithombe ezithwebula izithombe.
Okucuketfwe, okuqukethwe, okuqukethwe nokuqukethwe kwakho kokubalulekile kubalulekile ukuthi ukwakha izethameli zakho kumapulatifomu omphakathi wezokuxhumana kubathwebuli bezithombe. Nakuba kungaba nzima futhi isikhathi esiningi sokuba nezindawo eziningi zokuxhumana zomphakathi, kuyadingeka ukwakha kusukela umqondo wokuba ngisho namasu nje ukwakha imali.
Ngingaba ngowokuqala ukukutshela, ukuthi kungenzeka ukuthola inzuzo ku-photography yeselula. Nginabo abasebenza nabo abashiye imisebenzi yabo yosuku ngoba inzuzo abayenzayo ekuthwebula izithombe ezingokoqobo ingaphezu kokugaya usuku nosuku. Ingabe lokhu kwakunake?
Ungavumeli umqondo womsebenzi okhungathekile ungakusiza ukuba ube namapulatifomu amaningi enhlalo yomphakathi wesithombe sakho sezithombe ezithwebula izithombe. Ngiyazi ngabanye abathwebuli bezithombe abathwebula izithombe nabathwebuli bekhamera ezinkulu abacindezelekile kakhulu ukuthi bacela "ugaxekile" umsebenzi wakho kuwo wonke amanethiwekhi ngaphandle kokusebenzisa uhlelo.
Umgomo wami wale nhloko ukuwuqonda amanethiwekhi afakwe ohlwini bese ubona ukuthi lamanethiwekhi omuntu ngamunye, izici zawo ezihlukile, nezethameli zingasiza kanjani ekwakheni brand and brand photography.
01 ka-03
I-Instagram iyinethiwekhi yokuxhumana nabantu abaningi emhlabeni wonke. Ngamakhulu ezinkulungwane zabantu abasebenza nsuku zonke nabasebenzi nyanga zonke, yindawo ngempela lapho ukubuka izithombe ezibukwayo kube yinjongo nokuthi kungani amabhizinisi amakhulu azama ukuthola indlela yokuhambisa imikhiqizo yawo kubabukeli ababucayi, abathintekayo. Futhi indawo yayo lapho wonke umuntu angazenza sengathi angaba photographer ngokuthatha izithombe ngefoni yakhe.
Ngesikhathi ngisaqala ku-Instagram, kwakuyiyona nje indawo yokuthumela izithombe zezinto engizibonayo nokuthanda ukwabelana ngazo. Ezinye zezithombe zazibuciko futhi zawela endaweni yezithombe ezinhle. Abanye babevele babonise okuthile okupholile ngabona futhi bengenakho konke okufanayo.
Khona-ke kwenzeka. Ngithole i-imeyili evela kumkhiqizo othi "bayayithanda" izithombe zami futhi bafuna ukuyisebenzisa kumanethiwekhi abo omphakathi ... bese ngiyikhokhele.
Emva kwalokhu, ngangiqala ukushintsha imikhuba yami yokuthumela. Ngizama ukuthola izikhathi ezinhle kakhulu zokuthumela, uhlobo lwezithombe okufanele ngizithumele, ngisho nokuthi ngizibandakanya kanjani nezilaleli zami.
Kube uhlobo lwama-portfolio ami. Angizange ngithumele noma yikuphi "ukudla okubuhlungu" noma ukubeka inja noma inja yami emangalisayo (nakuba isithombe sami sokuqala sasigcwele inja yami futhi angisayikukhipha.
Lokho enginakho ekuphepheni kwami yizithombe lapho ngasebenzisa khona izinhlelo zokusebenza ukuhlela nokubonisa ukuthi yiziphi izinhlelo zokusebenza lezo, izithombe engizithathile ezibonisa isitayela sami sokuzithombe, kanye nezinye zezithombe zami ezinhle ukuthi amaklayenti angivumele ukuthi ngithumele (lena enye into ilungelo layo).
Lokhu kwangenza ngakha ama-akhawunti amaningi; enye yephothifoliyo yami, eyodwa yezinkinobho zansuku zonke, kanye nomuntu wangasese omndeni wami nabangane abasondelene nabo. Manje ukuthi i-Instagram ivumelekile kuma-akhawunti amaningi kuhlelo lokusebenza, manje ngiyasebenza kuzo zonke ezintathu.
Izindawo zeBrazil zihlale zifuna ochwepheshe ku-Instagram nasezithombeni zamaselula ukwakha izilaleli zabo nezinga lokuzibandakanya. Ngaphandle kokuguqulwa okuningi, ngabe ngaba omunye walabo ochwepheshe abazama ukukhombisa ukuthi ngiyakwazi ukufeza lokhu nge-akhawunti yami ukuze ngithole isikhathi esivela emakethe ukuze ngenze okufanayo kubo.
Instagram yiyona yesikhulumi ukuze ubonise kahle ithalenta lakho nomsebenzi wakho. Uyakwazi ukukhombisa ubuhle bakho nesitayela sakho.
Ngiphakamisa ukuthi ugcine lokhu engqondweni uma ucabanga nge-Instagram njengethuluzi lokusebenzisa isu lakho lokuqukethwe. Okuningi "
02 ka-03
Snapchat
Okusha kunabo bonke kuwo wonke amanethiwekhi afakwe kuhlu, i-Snapchat iyona engcono kunye into: ukugcina izethameli zakho ziqaphele ngokugcwele. Kuyinto uhlelo lokusebenza olukhazimulayo ngempela. Uyakwazi ukwabelana nezilaleli zakho "indaba" kufaka phakathi isithombe nevidiyo. Le ndaba ihlala itholakale ukuthi izethameli zakho zibuke amahora angu-24.
Lolu hlelo lokusebenza luphathelene nokubabonisa ukuthi ungaphandle kwemikhiqizo ebonakalayo okwazi ukuyikhiqiza. Umthwebuli wezithombe ngemuva kwe-lens, umuntu onamakhasimende angase asebenze nawo; nansi lapho wabelana khona nobuntu bakho. I-Snapchat iyinethiwekhi yangasese ukuze izethameli zakho futhi unqume ukuthi kuzoba ubudlelwano bobudlelwane. Ngokuvumelana nalo mbono, ngempela lokho owabelana ngakho ku-Snapchat kuba okukhethekile.
Noma yikuphi ukumaketha noma uchwepheshe we-PR kuzokutshela, okukhethekile umqondo onjalo ongezansi wokunikela.
Akukho okulindelwe ngenani eliphezulu ekukhiqizeni. Lo mthwalo uphakanyisiwe ngoba usuvele wabelana ngomsebenzi wakho omuhle ku-Instagram, kulungile?! =) Okuningi »
03 ka 03
I-Facebook yi-Mickey Mouse yokuxhumana nomphakathi. Ekuqaleni kwakuyinto nje yokuxhumana nabantu. Ukuxhuma kabusha nomndeni nabangane kanye namanzi; Inhloso yalo kwakuwukugcina lokho kuxhumana.
Owushintshile kanjani uMickey Mouse. Awusaseyena ipulatifomu ephilayo. Manje usu "uhlobo oluyinkimbinkimbi kakhulu lokukhangisa okuhlosiwe" emhlabeni. Isikhathi sokubheka i-Facebook njengenkampani yedatha futhi engcono kakhulu kubanikazi bebhizinisi, imikhiqizo, nabathengisi besikhathi sonke.
Ukuthembeka, ngisazama ukuthola indlela engcono kakhulu yokusebenzisa le monster. Ukwakha izethameli zamaklayenti angakhona lapha kubalulekile futhi angisakwazi ukukhulisa amandla akhe. Okuningi "