Iningi labantu abakhayo noma amawebhsayithi agxile ekwenzeni amasayithi abo atholakale ngokwengeziwe emajini aseshayo angatholi amasayithi abo ahlawuliswe, enikeza abasebenzisi bawo abafanelekayo, kulula ukuthola okuqukethwe okuhlangabezana nezidingo ezithile - lokhu kwaziwa njengokwenza injini yokusesha . Kodwa-ke, kunezinqubo zokusebenzisa injini yokusesha ezingenza okungaphezu kokulimaza kunokuhle, futhi kufanele zigweme uma kungenzeka. "I-Black Hat" ukucinga injini yokusesha ngokuvamile ichazwa njengezindlela ezisetshenziselwa ukuthola izikhundla eziphakeme zokucinga ngendlela engafanele. Lezi zindlela ezimnyama ze-SEO zezinhlamvu zivame ukufaka eyodwa noma ngaphezulu kwezici ezilandelayo:
- iphula imithetho ye-search engine nemigomo
- kudala isipiliyoni somsebenzisi ompofu ngokuqondile ngamasu we-SEO asetshenziswa kuwebhusayithi
- ihlinzeka ngokweqile ngendlela ebonakalayo noma engabonwayo yokuhlola izinsipho zenjini nabasebenzisi benjini yokusesha.
Okuningi okwaziwa ngokuthi i-black hat SEO empeleni kwakubhekwa njengendlela efanele yokwenza injini yokusesha, kodwa manje lezi zindlela ziyanconywa yi-SEO umphakathi jikelele, njengoba kuqinisekiswe ngokuhamba kwesikhathi ukuthi kungonakalisa ikhwalithi yesayithi nokuhambisana lwemiphumela yosesho ngokujwayelekile. Lezi zenzo ezimnyama ze-SEO zizohlinzeka ngokuzuzwa kwesikhashana ngokwezinga eliphezulu, kodwa uma abanikazi bezitolo bethola ukuthi basebenzisa lezi zindlela ezingalungile kumasayithi abo weWebhu, bafaka ingozi yokugonywa izinjini, ezingathinta kakhulu ithrafikhi nokubeka kwimiphumela yokusesha injini. Lolu hlobo lwe-SEO ngokuyinhloko yisisombululo esifushane esibhekene nenkinga yesikhathi eside, okudala isayithi elinikezela ulwazi olufanele kumsebenzisi nokuthi yini eyifunayo.
I-SEO Techniques Yokugwema
- Ukugxilongwa kwegama elingukhiye: Ukufaka uhlu olude lwamagama angukhiye futhi akukho okunye okunye kwiwebhusayithi kuzothola ukuthi isayithi lihlawuliswe ekugcineni ngezinjini, futhi kubhekwe njengegama elingukhiye lokugxila.
- Umbhalo ongabonakali: Umbhalo ongabonakali wukuthi uzwakala kanjani; ngokuyinhloko, le nqubo ihlanganisa ukudala uhlu lwamagama angukhiye kumbhalo omhlophe ongenhla elimhlophe ngamathemba okuheha ezinye izinhloli ze-injini yokusesha. Lena akuyona indlela enhle yokuheha abaseshi noma abafuna ukusekela injini bese benza umsebenzisi ompofu wezivakashi zewebhu.
- Amakhasi eDorobway: Ikhasi lomnyango liyisisekelo "sekhasi " elingenakubonwa ngumsebenzisi. Kuyinto kuphela iziphequluli injini yokusesha kanye nokuzama ukukhohlisa izinjini ukufaka indexing isayithi ephakeme.
Ukungahambisani nokuziphatha, umthunzi, noma ngaphezulu kwesigaba se-SEO kuyilinga; Emva kwakho konke, lezi zici empeleni zisebenza, okwesikhashana. Baqeda ukuthola amasayithi aphezulu okusesho ukucinga; lokho kuze kube yilezi zingosi ezifanayo zivinjelwe ukusebenzisa imikhuba engafanele. Akukona nje ukufaneleka ingozi. Sebenzisa amasu wokusebenza okusebenza kahle okusesha injini ukuze uthole isayithi lakho libe liphakeme, futhi uhlale kude nakho konke okubukeka sengathi kungase kungabikho kwimikhombandlela eyenziwa yi-webmasters.