Ukuhlola Ulwazi ngeKhadi Lebhizinisi
Amakhadi ebhizinisi anezinhloso eziningi, kodwa injongo yawo eyinhloko ukutshela lowo owamukelayo nokuthi unike lowo muntu indlela yokuxhumana nawe. Ungashiyi ulwazi olutholayo kakhulu umamukeli.
Okungenani, igama nenombolo yokuxhumana-inombolo yocingo noma ikheli le-imeyli-kufanele lingene kumklamo wekhadi lebhizinisi . Nakuba kunezinkulungwane zamalungiselelo okungenzeka, iziqondiso ezimbalwa ezamukelwa ngokuvamile ziqondisa ukuthi zizobeka kuphi ulwazi olubalulekile. Uma ungabaza noma uma kunesikhathi esincane sokuzama, landela le mihlahlandlela yokwakha ikhadi lebhizinisi eliyisisekelo, elisebenzayo futhi eliphumelelayo.
Ulwazi oluncane lwekhadi lebhizinisi
Usayizi wekhadi lebhizinisi elijwayelekile lingama-intshi angu-3,5 ngamasentimitha amabili, namakhadi amabhizinisi amancane ayencane ngisho namasentimitha angu-2,75 ngamasentimitha angu-1,125. Lokhu akuyona indawo enkulu yehlobo namagama, kodwa kwanele ukufeza umsebenzi. Nakuba olunye ulwazi lungakhetha, okungenani ukuklama ikhadi lebhizinisi kufanele kuqukathe:
- Igama lomuntu ngamunye negama lebhizinisi (noma i-logo)
- Isihloko somuntu ngamunye noma omunye umbhalo ochazayo ukuze akhombise lokho umuntu akwenzayo uma kungabonakali egameni lebhizinisi
- Indlela (mhlawumbe izindlela eziningi) ukuxhumana nomuntu. Kungaba inombolo yefoni, ifeksi, ikheli le-imeyili, ikhasi lewebhu, ikheli leposi noma ikheli lomgwaqo. Awudingi ukuwahlanganisa konke. Uma ukhetha ukuxhumana no-imeyili noma ifoni, ungafaki olunye ulwazi lokuxhumana ekhadini.
Akudingekile ukuthi ufake uhlu oluphelele lwezinsizakalo noma imikhiqizo ekhadini lebhizinisi. Yigcine ezingeni elibalulekile. Sebenzisa izincwajana nezinkulumo zomuntu siqu ukudalula uhla oluphelele lwezinsizakalo noma imikhiqizo enikeziwe.
- I-Orientation: Izakhiwo ezizungezile ziyisakhiwo esivamile kunazo zonke, esetshenziselwa kakhulu ibhizinesi lebhizinisi.
- Igama: Kungakhathaliseki ukuthi usebenzisa ilungiselelo eliqondile noma eliqondile, igama lomuntu noma igama lebhizinisi ngokuvamile liyinto evelele kakhulu ekhadini. Ngokuvamile kufakwa phakathi nendawo noma ingxenye engaphezulu yekhadi futhi igcizelelwe ngefonti enkulu noma eyinhloko ngaphezu komunye umbhalo ekhadini. Isihloko, uma sisetshenziselwa, siya ngokushesha ngaphansi kwegama lomuntu kumbhalo omncane.
- Othintana naye: Ulwazi lokuthintana luvame ukufakwa engxenyeni engezansi yekhadi futhi iqondiswe ngakwesokunxele, kwesokudla noma ephakathi. Indlela ekhethwa yokuxhumana-njengenombolo yocingo noma ikheli le-imeyili-ivame ukugcizelela ngosayizi omkhulu noma ukubekwa okuvelele.
- Ukuhlelwa kwe-Mini-Ad: Izakhiwo zekhadi lebhizinisi zibeka njalo i-logo esikhungweni esiphakeme noma ngaphezulu kwesokunxele kwekhadi elilandelwa igama lomuntu eligxilwe ngesibindi ekhadini kanye nolwazi lokuxhumana olusekhoneni elingezansi elingakwesokudla.