01 ngo-04
I-LinkedIn Umhlahlandlela Wokukhangisa: Isifundo Esiyisisekelo
Ukuxhunyaniswa kwe-LinkedIn kuyithuluzi elinamandla lokumaketha noma imuphi umkhiqizo, isevisi noma umkhiqizo kumabhizinisi amancane namakhono ochwepheshe. Izikhangiso ze-LinkedIn yigama elisemthethweni lomkhiqizo wokukhangisa wenethiwekhi yebhizinisi, okuyinto ithuluzi lokuzenzela elivumela noma ubani ukuba adale futhi abeke isikhangiso kwiwebhusayithi yenethiwekhi ku-linkedin.com.
Esinye sezizathu zokuthi leli fomu lokukhangisa linamandla kakhulu ngoba ukukhangisa kwe-LinkedIn kuvumela abathengisi ukuba bahlose imiyalezo yabo kubathengi abathile bebhizinisi kwinethiwekhi, njengabantu abanomsebenzi othize noma umsebenzi womsebenzi, noma labo abahlala endaweni ethile. Izikhangiso zingabuye zihloswe ngokusekelwe egameni lenkampani noma usayizi nezici zabantu ezifana nobudala nobulili.
Njengoba i-LinkedIn yayinamalungu ayizigidi ezingu-175 ekupheleni konyaka ka-2012, iningi labo linikeze isihloko esiphezulu somsebenzi kanye nemigomo yomsebenzi kunethiwekhi, amandla okuthengisa okuhlosiwe aqinile.
Ukuze uqalise, uzodinga ukunquma ukuthi usebenzisa i-akhawunti yakho siqu noma udale inguqulo yebhizinisi. Bheka ikhasi elilandelayo ukuthola iseluleko ongakhetha kuzo.
02 ka 04
I-LinkedIn Izinhlobo ze-Akhawunti Yokukhangisa: Ubuntu Noma Ibhizinisi?
Uzodinga i-akhawunti ye-LinkedIn ukuze wenze isikhangiso. Kodwa hlobo luni lwe-akhawunti? Uma usebenzisa i-akhawunti yakho ejwayelekile yokudala izikhangiso zakho, ngeke ukwazi ukwabelana ngokuzenzakalelayo idatha yokuchofoza, amathuluzi okukhokha noma ukuphatha nanoma yimuphi omunye osebenza nabo. Ngakho uma uhlela ukwenza ukukhangisa okuhlobene nenkampani, ungase ucabange ukudala i-akhawunti yebhizinisi.
I-akhawunti yebhizinisi ngezinhloso zokukhangisa ikhululekile futhi ihluke kwizinketho ze-"premium zebhizinisi" eziyinhloko ezibiza imali. I-Akhawunti yebhizinisi le-Ad LinkedIn "ihlanganisa nje imikhankaso yokukhangisa oyidala kwinkampani ethile futhi ikunika ithuluzi lokufinyelela elikhethekile elikuvumela ukuba wabelane nge-akhawunti nabanye abantu ngokuhlukanisa ulwazi lokuphathwa kwe-ad kusuka ku-akhawunti yakho.
Uma usungule i-akhawunti yesikhangiso sebhizinisi, uzokwazi ukungeza abanye abantu ohlangothini "lwebhizinisi" lwe-akhawunti yakho ye-LinkedIn bese ubanika izindima ezifanele, kuhlanganise nemigomo ephelele ye "admin", noma indima "ejwayelekile" evumela umuntu ukudala nokuhlela imikhankaso yesikhangiso. Kukhona nendima "yombukeli" evumela abantu ukuthi babuke amamethrikhi wakho esikhangiso kodwa bangadala noma bahlele izikhangiso. Ezinye izindima zifaka phakathi "oxhumana nabo bokukhokha" abangashintsha imininingwane yokukhokha ye-akhawunti kanye "nomkhankaso oxhumana naye" othola ama-imeyili mayelana nezikhangiso.
Le nkampani inikeza imibuzo ejwayelekile ukubuzwa ifayela lokusiza mayelana nama-akhawunti webhizinisi wezikhangiso.
Kulula ukwakha i-akhawunti yesikhangiso sebhizinisi, noma kunjalo. Vele ungene ngemvume uye kuDashibhodi ye-LinkedIn bese ubheka igama lakho phezulu ngakwesokudla. Kufanele ithi "indiv" eduze kwegama lakho, okusho ukuthi ungene ngemvume ku-akhawunti yakho. Chofoza umcibisholo ophansi bese ukhetha "Dala i-akhawunti yebhizinisi."
Ifomu le-pop up lizovela likucela izinhlamvu ezimbili zolwazi. Okokuqala, lifuna igama lenkampani elizoboshwa kule akhawunti yebhizinisi. Faka igama lenkampani. Uzodinga ukudala ikhasi elisha lenkampani ku-LinkedIn uma inkampani yakho ingakabhalwanga. Uma inkampani isivele ikhona ku-database, igama layo kufanele livele njengoba uthayipha igama. Ukukhetha igama lenkampani nokuchofoza "ukudala" kusho ukuthi uqinisekisa ukuthi ugunyaziwe ukuqhuba ibhizinisi egameni lenkampani.
Okwesibili, kwifomu le-popup, kumele utshele ukuthi yiliphi igama ofuna ukuyisebenzisa kulolu bhizinisi kumathuluzi wakho wokuphatha i-akhawunti. Lapha ungangena inguqulo encishisiwe uma kulula.
Qaphela ukuthi uvunyelwe ukudala i-akhawunti yebhizinisi engaphezulu kweyodwa, engasiza kakhulu uma uhlela ukuphatha imikhankaso ye-LinkedIn yokukhangisa egameni lezinkampani ezihlukahlukene.
03 ka 04
Umhlahlandlela wokukhangisa we-LinkedIn: Indlela yokudala nokubeka izikhangiso
Kulula ukudala nokuphatha umkhankaso wesikhangiso ku-LinkedIn. Kumele nje wenze lokhu okulandelayo:
- Yisho umkhankaso wakho wesikhangiso : Leli gama lingaphakathi futhi lingabonwa ngumphakathi, ngakho kungaba yilokho okuthandayo. Inhloso yalo ukukuvumela ukuthi uhlele iqembu lezikhangisi endaweni eyodwa, kuze kube ngu-15 umkhankaso ngamunye. Ngakho zama ukuchaza injongo yeqoqo ngalinye lesikhangiso uma udala igama lakho lomkhankaso wesikhangiso.
- I-Ad Text, Isihloko nesithombe : Okufana ne-Google AdWords, ubhala imigqa emibili yombhalo (kuze kube yizinhlamvu ezingu-75) nesihloko (kuze kube yizinhlamvu ezingu-25.) Ngokungafani ne-AdWords, ungangeza isithombe, isilinganisi esilinganisa amaphikseli angu-50 ngo-50 amaphikseli.
- I-URL yokuya lapho abantu bazoya khona uma bechofoza kusikhangiso sakho. Kungaba ikhasi elikhethekile lokufika kwiwebhusayithi yenkampani yakho noma kwenye yamakhasi wakho wezokuxhumana omphakathi uma uzama ukwakha abalandeli noma ukuthandwa.
- Khetha abalaleli bakho bokukhangisa Ekugcineni, uzokhetha ukuthi ubani ofuna ukubona izikhangiso zakho. Izinqumo zakho zibandakanya ukukhomba izihloko ezithile zomsebenzi, izinkampani, i-geography kanye nokwaziswa kwabantu abasebenzisi kwinethiwekhi ye-LinkedIn. Enye indlela engaphandle kwenethiwekhi, ngokusebenzisa "Inethiwekhi Yezokuxhumana E-LinkedIn," iqoqo lewebhusayithi yamawebhusayithi efaka amawebhusayithi amakhulu wezindaba.
Kukhona nokukhetha ukudala izikhangiso zevidiyo ze-LinkedIn, okuvumela ukuthi ufake ividiyo ye-YouTube kusikhangiso sakho.
Ikhasi elilandelayo lichaza ukuthi yiziphi izindleko ze-LinkedIn ezibiza nokuthi zithengwa kanjani.
04 ka 04
I-LinkedIn Umhlahlandlela Wokukhangisa: Amanani Ezaziso
Njengamanye imikhiqizo eminingi yokukhangisa ku-intanethi, i-LinkedIn ikunika ukukhetha ukuthi ngabe ufuna ukuthi amanani akho atholakale kwinombolo yokuchofoza isikhangiso sakho sithola noma ukuthi siboniswe kaningi kangakanani. Lezi zinhlobo ezimbili zivame ukubizwa ngokuthi "izindleko ngokuchofoza ngokuzenzakalelayo" noma "ukuchofoza-in", kanye "nokubonakala.
Amanye amabhizinisi asebenzisa ukuchofoza kokuqala ukuze avivinye ukuphumelela kwezikhangiso ezithile, bese ushintshela ekuthengisweni kwezindleko lapho esithola ukuthi isikhangiso sisebenza futhi sithola inani elihle lokuchofoza.
Uzobeka izinga elihlukile lentengo ngokusekelwe ukuthi usebenzisa ama-click-throughs noma okuvelayo. Uma ukuchofoza kwalo, uzo "biza" noma usethe inani eliphakeme ozimisele ukukhokha ngokuchofoza ngakunye, kanye nesabelomali esiphelele nsuku zonke, isilinganiso esiphezulu ozimisele ukuyichitha (kumele sibe okungenani $ 10 ngosuku.)
Uma ukhetha intengo esekelwe emibonweni, izindleko ziyoba yinani elinqunyiwe ngeziboniso ezingu-1,000 zezikhangiso zakho.
Kuzo zombili izimo, izindleko zangempela zizohluka ngokuthi zingaki ezinye izinkampani ezikhuphisana ngesikhathi esifanayo. I-LinkedIn izokubonisa ukuthi izilinganiso zisekelwe ezimweni zamakethe zamanje, futhi zibonisa nawe izindleko zangempela uma isikhangiso sakho sihamba bukhoma.
Izindleko ezincane - Kukhona imali engu-$ 5 yokuqalisa eyenziwe kanye kuphela. Ngemuva kwalokho, ubuncane bangama-dollar angu-10 ngosuku ngezinkhangiso zokuchofoza ngezindleko, futhi u-$ 2 ngokuchofoza ngesikhangiso ngasinye, noma ama-$ 2-per-thousand.