Indlela uMculo Oguqulwe Ngama-Apple Nampilo Yethu

Khumbula lapho i-jukebox esekelwe kwi-intanethi yokujula okungapheli kwaba iphupho nje?

Ishicilelwe ekuqaleni: Dec. 2009
Kugcine ukubuyekezwa: Septemba 2015

Kunzima ukuchaza ngendlela ecacile ukuthi inhlanganisela ye-iPod ne-iTunes, kanye nokuphathwa kwayo okuhlakaniphile kuka-Apple, ishintshe izimpilo zethu eminyakeni eyi-15 edlule. Mhlawumbe indlela kuphela yokuyiqonda ngempela ukuthi ube ngumculi wekhompyutha / Inthanethi / umculo ngo-2000.

Kodwa ngisho nokukhumbula leso sikhathi akulula. Kunzima ukukhumbula ngokucacile isikhathi ngaphandle kwe-iPod ne-iTunes. Kuzizwa sengathi bebelokhu bekhona nathi.

I-intanethi kanye nokushintshwa kwedijithali kuye kwenyusa izinhlobo zokuguqulwa kwemlando, ezobuchwepheshe, namasiko ezithatha ukuthatha amashumi eminyaka. Ukuguqulwa akukakapheli okwamanje-kuthatha imboni yephephandaba ephazamisayo phezu kwesibonelo sayo sokufa njengesibonelo esisodwa-kodwa kwenzekani ngokushesha kunanini ngaphambili.

Ukuziphendukela kwe-iPod ne-iTunes kuyi-microcosm yezinguquko eziningi ezishintshayo- ukuzijabulisa, ibhizinisi, kanye namasiko-kule minyaka eyishumi nesigamu edlule.

I-iPod: Kusukela kumaSidelines kuya kuMholi wePakethe

Akuwona wonke umuntu owaziyo, kodwa i-iPod ayiyena umdlali we-MP3 wokuqala. Eqinisweni, i-Apple vumela imakethe ye-MP3 player ithuthuke iminyaka ngaphambi kokuba ingene.

Nakuba amadivaysi amaningi ayefikile ngaphambi kwalo, i-iPod yayiyiyona engcono kunayo yonke isikhathi lapho iqala khona. Ukuboniswa kwayo okulula nokulula kokulayisha umculo kwakungalingani. Lokho kulula kwahlala enhliziyweni ye-iPod ngisho nalapho ithola okuningi, futhi izici ezinamandla kakhulu.

Kwakungabonakali ukuthi i-iPod izoqhubeka nokuthengisa amakhulu ezinkulungwane zezinyunithi. Ekuqaleni kwalo, i -iPod yaqhuba izingoma ezingu-1,000 futhi isebenza kuphela ku-Mac. Abanye baxoshe idivayisi, babheka enye imikhiqizo ye-Apple niche. (Lena enye inguquko enkulu i-iPod / iTunes i-axis ibangele: i-Apple manje iyisidlali esikhulu samasiko namasiko. Sekuyiminyaka manje, ihweba isihloko esiyinkampani ebaluleke kunazo zonke emhlabeni kanye nezinkampani eziningi ezinkulu.)

Ngo-2001, abadlali be-MP3 kwakuyi-definition yomkhiqizo wokuqala. Ngabo-noma inzalo yabo, ama-smartphone-avela kuzo zonke izikhwama noma esikhwameni, umehluko omkhulu phakathi kwaleso sikhathi nanamuhla uyacaca.

Ukuletha kwakho yonke iqoqo lomculo nawe kungenakucabangeki ngaphambi kwe-iPod. Ngesikhathi iPod yasungulwa, ngifuna ukuthatha umtapo wami womculo-cishe 200 CD-nami. Okukhethwa kukho okungcono kwakungumdlali we-CD odlala i-MP3 CDs. Umdlali ubiza u-$ 250 futhi angangifuna ukuba ngithwale ama-CD angu-20 +. Iphathekayo ngaphezu kuka-200, kodwa lokho akufani neze ephaketheni! I-iPod yashintsha konke lokho. Namuhla, ifoni yami inezingoma ezingaphezu kuka-12,000 kuwo futhi eziningi zendawo ezisele.

Ngaphambi kwe-iPod, umculo wawungekho yonke indawo. Ngemuva kwalo, konke ukuzijabulisa kuyaphathwa. Njengesidlali semidiya yeselula, i-iPod yabeka umthamo we-Smartphones, i-Kindle, namanye amadivaysi eselula.

Ukulinganisa umthelela we-iPod, zama lokhu: bala inani labantu obaziyo abangenawo ama-MP3 abadlali noma ama-smartphone.

Cabanga ngalokho. Ngokuqinisekile, kukhona imikhiqizo cishe wonke umuntu onayo-i-TV, imoto, ifoni, noma yini-kodwa leyo yizigaba nemikhiqizo evela ezinkampanini eziningi ezahlukene. Akusilo iqiniso ngabadlali be-MP3. Uma abangaphezu kwezingu-20% zabanikazi be-MP3 empilweni yakho benomsebenzi ngaphandle kwe-iPod, ngingahle ngishaqeleke.

Yileyo ndlela ulinganisela ngayo ukuguquguquka kwesiko.

iTunes ithatha isiteji

Lapho iminyaka eyishumi iqala, iTunes yayikhona, kodwa hhayi njengoba siyazi namuhla. Kwaqala ukuphila njengePhalamende le-SoundJam. I-Apple ithengile ngo-2000 futhi yawuphinde uyi-iTunes ngo-2001.

I-iTunes yasekuqaleni ayizange idlulisele umculo ku-iPod (eyayingekho okwamanje) futhi ayizange ithungise ukulandwa komculo. Uvele uqeda ama-CD futhi wadlala ama-MP3.

Ngo-2000, kwakungekho esitolo esikhulu se- inthanethi somculo olandwayo . Kodwa kwakukhona iphupho: i-jukebox yokujula okungapheli, okwenziwa kwi-inthanethi, ukuthi noma ubani angasebenzisa ukuzwa noma iyiphi ingoma eke yaqoshwa noma nini lapho ifuna.

Lelo phupho lakwabelana kakhulu, futhi izinkampani eziningi zazama ukuyiqaphela. Abanye- I- Napster ne-MP3.com, ikakhulukazi-bafika eduze, kodwa bahluleka ngaphansi kwesisindo somthetho wezomculo. Ngenxa yokuthi kwakungenayo indlela enhle yomthetho yokulandwa, i-piracy yakhuliswa.

Kwabe sekufika Isitolo seTunes. Iqala ngo-2003, ngokuqukethwe okukhulu kwelebuli, ama-fair price- $ 0.99 ngengoma, i-$ 9.99 kuma-albhamu amaningi-kanye nohlelo lokuphathwa kwamalungelo wedijithali olungenangqondo.

Yeka indlela abathengi abalambile ngayo lokhu kungafingqwa ngesibalo esisodwa: eminyakeni eyisishiyagalombili nje kuphela, i-iTunes ihambe kusukela esitolo sangasese somculo wezedijithali ukuya kumthengisi womculo omkhulu kakhulu emhlabeni.

Isikhulu kunazo zonke emhlabeni. Akuyona inthanethi enkulu kunazo zonke, enkulu kunazo zonke kuphi . Yathuthuka ngenkathi abathengi bethenga umculo owedlula kunanini ngaphambili futhi izitolo ezinkulu zomculo-i-Tower Records, eza engqondweni-zaphuma ebhizinisini. Akunaso isichazamazwi esingcono sokushintshwa komzimba kuya kwedijithali kule minyaka eyishumi kunalokho. Ukubeka iphuzu elihle nakakhulu, i-Apple manje mhlawumbe iyisidlali esikhiqiza embonini yomculo, inikezwe amandla we-iTunes kanye ne-iPhone yokunyuswa nokusabalalisa.

I-ITunes iphinde ishintshe indlela esisebenzisana ngayo nabezindaba. Manje silindele ukuthola abezindaba esibafunayo noma nini lapho sifuna khona. Sibheka i-TV esimisweni sethu, noma imuphi umculo ungaba khona ngokuchofoza izinkinobho ezimbalwa. I-Apple ayizange ibalwe, kodwa iyisabelo esikhulu se-podcasts. Manje sebeyingxenye ebalulekile yendawo yezindaba.

Lezi zinsuku, abantu baningi amathuba okulanda noma ukusakaza umculo kunokuthenga i-CD (abaningi bayeke umculo ngokuphelele ngokomzimba; uma ngingenakuthola ingoma inthanethi, ngokuvamile angitholi nhlobo), futhi lokhu kuguqulwa ngokushintsha kakhulu ibhizinisi. Iholele emaketangeni omculo wesifunda esiphumelelayo afana neNewbury Comics eqiniseka ukuthi ubukhona bawo buyosongeka nakuba kunezitolo ezingama-28 kulo lonke elaseNew England (ngo-2015, lelo nani lalingaphansi kuka-26).

I-ITunes-kanye neNapster ekuqaleni kweyishumi kanye ne-MySpace phakathi kwabafundi abathandayo abaculi bomculo ukuthi i-intanethi yindawo yokuqala, indawo engcono kakhulu yokuhamba ngomculo. Njengoba ezinye izimboni ziye zafunda, uma ukushintshwa kokuqala kwedijithali, akukho ukubuyela emuva.

Yile ndlela-okungenani kuze kube enye inguquko ye-epochal ephakamisa ukulandwa kwedatha.

I-Apple iphendula ngokusakaza ne-Apple Music

Ngo-2013, ushintsho olusha lwalugcwele ngokugcwele futhi i-Apple idlala ngokubamba. Ukuthengwa komculo kwakungencane, kufakwe esikhundleni samasevisi womculo wokusakaza . Esikhundleni sokuba nomculo, abasebenzisi bakhokhele ukubhaliswa kwanyanga zonke kuwo wonke umculo abawufunayo. Kwakuyindlela engcono nakakhulu yebhokebhokisi elingenamkhawulo eliye laphefumulela i-Napster ne-iTunes.

Abadlali abakhulu basakaza, ikakhulukazi i-Spotify, babenezinkulungwane zezigidi zabasebenzisi. Kodwa i-Apple yayisinamathele endleleni yayo yokulanda elandelwe iTunes.

Kuze kube yilapho engekho. Ngonyaka we-2014, i-Apple yenze inzuzo yayo enkulu kunazo zonke, yasebenzisa u-US $ 3 billion ukuthenga iBeats Music, eyaziqhenya ngokuthi iyinhloko ephumelele kakhulu ye-headphones nezikhulumi, kanye nomsebenzi womculo wokusakaza.

I-Apple yachitha unyaka iguqula leyo nkonzo yomculo futhi ngoJuni 2015 yaqala i- Apple Music . Leyo nsizakalo, etholakalayo ngentengo ejwayelekile yemboni ye-$ 10 / ngenyanga, ivumela abasebenzisi ukuthi basakaze cishe noma iyiphi ingoma esitolo se-iTunes, bangeze isiteshi somsakazo osakazwa kakhulu se-Beats 1, nokuningi. Manje, i-Apple iphikisana ngokuyinhloko ne-Spotify, ku-turf yayo siqu.

Ukubuyekezwa kokuqala kwe-Apple Music kuye kwaxubaniswa , kodwa isu lika-Apple ekhulwini lama-21 liye lavumela abanye ukuphayona ubuchwepheshe obusha bese beza bese bebabusa kamuva.

Isikhathi kuphela sizokwazisa uma singasebenzisa umlingo ofanayo kumculo wokusakaza njengoba kwenza ama-MP3 abadlali, ama-smartphone, ukulandwa kwe-digital, namathebhulethi. Kodwa ngokuphumelela okuningi eminyakeni engu-15 edlule, angiyikubheja ngokumelene ne-Apple.