Funda ukuthi amagama angukhiye athatha kanjani i-SEO nokuthi ungayisebenzisa kuphi ku-HTML
I-SEO, noma i- Search Engine Optimization , iyisici esibalulekile futhi esingaqondakali kahle sokuklanywa kwewebhu. Ukusesha injini yokusesha kubonakala kuyisici esibalulekile ekuphumeleleni kwanoma iyiphi isayithi. Ufuna umuntu oqhuba usesho lwemigomo efana nemikhiqizo noma amasevisi inkampani yakho enikezayo ukuthola iwebhusayithi yakho, kwesokudla?
Lokhu kwenza umqondo ozwakalayo, kodwa ukusetshenziswa kwezenzo ze-SEO ngeshwa kuvuleleke ekuhlukumezweni nasekukhwabaneni ngokuqondile, noma ngabasebenzi abadlulelwe yisikhathi abangekho esikhathini esisheshayo nemikhuba engcono kakhulu, noma abaculi abanokoqobo abazophuma imali yakho ngokushintshanisa izinsizakalo ezingase zilimale ngempela, kunokusiza, iwebhusayithi yakho.
Ake sibheke ukuthi yiziphi amagama eziyinhloko ekwakhiweni kwewebhu, kufaka phakathi ukuthi zingasiza kanjani isayithi lakho nokuthi yiziphi izenzo okufanele uzigweme.
Yiziphi izinkomba ze-HTML
Ngamagama ajwayelekile, amagama angukhiye ku-HTML ngamagama okhomba kuwo ekhasini lewebhu . Ngokuvamile imishwana emifushane emele ukuthi leli khasi lithini. Futhi ngamagama umuntu angase afake kuwo injini yokusesha ukuthola ikhasi lakho.
Ngokuvamile, amagama angukhiye e-HTML atholakala ukuthi uhlose ukuthi abe khona noma cha. Amagama angukhiye asanda kufaka umbhalo njenganoma yimuphi omunye umbhalo, futhi uma injini yokusesha ibheka ikhasi lakho, libuka umbhalo futhi lizama ukwenza isinqumo mayelana nokuthi leli khasi lithini ngokusekelwe embhalweni elibonayo. Ifunda okuqukethwe kwekhasi lakho futhi ubone ukuthi yimaphi amagama abalulekile afakwe kulowo mbhalo.
Indlela engcono kakhulu yokusebenzisa amagama angukhiye ngokuqinisekisa ukuthi ngokwemvelo ihlanganisiwe ekhasini lakho. Awufuni ukudlula lokhu, noma kunjalo. Khumbula, okuqukethwe kwakho kufanele kubhalelwe abantu , hhayi izinjini. Umbhalo kufanele ufunde futhi uzizwe ungokwemvelo futhi ungaxhunywanga nawo wonke amagama angukhiye. Akugcini nje ngokusebenzisa igama elingukhiye, elibizwa ngokuthi ukugxilongwa kwegama eliyisihluthulelo , ukwenza isayithi lakho lukhuni ukufunda, kodwa lingathola ukuthi isayithi lakho lihlaselwe izinjini zokusesha ukuze isayithi lakho empeleni linyathelwe ngokujulile emiphumeleni yosesho.
I-Metadata ku-HTML
Uma uzwa amagama angukhiye ku-design web, ukusetshenziswa okuvame kakhulu kunemethadatha. Lokhu ngokuvamile kucatshangwa njengamathegi wamagama angukhiye futhi kubhalwe ku-HTML kanje:
Izinjini zokusesha namuhla azisebenzisi amagama angukhiye meta tag ku-algorithms yabo simo ngoba kungenziwa ukusetshenziswa kalula ngumlobi page web. Ngamanye amazwi, abalobi bekhasi abaningi basebenzisa ukufaka amagama angokhiye okungahleliwe kumathegi angukhiye, ngamathemba ukuthi leli khasi lizolungiswa kulawa (eminye imishwana ethandwa kakhulu). Uma ukhuluma nomuntu nge-SEO futhi bakhuluma ngamagama angukhiye e-meta ebalulekile, kungenzeka ukuthi abathintana nemikhuba yamanje!
Incazelo: I-Tag Meta ye-HTML ebaluleke kakhulu kunamagama angukhiye
Uma uzofaka imethadatha emakhasini akho ewebhu, unganaki amathegi angukhiye futhi esikhundleni salokho sebenzisa umaka wokuchaza umeta . Lena imethadatha cishe cishe yonke injini yokusesha yokusebenzisa ukuchaza ikhasi lakho lewebhu ezinkampanini zabo. Akuthinti izikhundla, kodwa kuthinta lokho umuntu akubona uma uhlu lwakho luvela. Lolwazi oluthe xaxa lungasho umehluko kumakhasimende ngokuchofoza kusayithi lakho ngolwazi noma kumunye umuntu.
Amagama angukhiye e-HTML nama-Injini Yokusesha
Esikhundleni sokuthembela kumagama angukhiye meta tag, cabanga ngamagama angukhiye kokuqukethwe kwangempela kwekhasi lakho lewebhu . Lezi yimigomo lapho izinjini zokusesha zizosebenzisa ukuhlola ukuthi leli khasi lithini, futhi ngaleyo ndlela kufanele livele emiphumeleni yabo yosesho. Okokuqala bhala okuqukethwe okuwusizo , bese ugxila ekuthuthukiseni injini yokusesha ukuze ukwenze lokho okuqukethwe kwamagama angukhiye oyigxile kulowo khasi.
Indlela Yokukhetha Amagama Angukhiye we-HTML
Uma ukhetha ibinzana legama elingukhiye ekhasini lewebhu, kufanele uqale ugxile emgqeni owodwa kuphela noma umqondo oyinhloko ekhasini ngalinye lewebhu. Akusilo umqondo omuhle ukuzama ukwandisa ikhasi elilodwa lewebhu ngezinto eziningi ezahlukene, njengoba lokhu kungahle kudibanise izinjini zokusesha kodwa kubaluleke kakhulu abafundi bakho.
Isu elilodwa elingase libheke njenge-counterintuitive kodwa lisebenza kahle kumasayithi amaningi ukukhetha amagama "angukhiye omude". Lawa angamagama angukhiye angayitholi imali enkulu yokusesha. Ngenxa yokuthi ayithandwa kakhulu njengabasesho, azikho ukuncintisana, futhi kungenzeka ukuba zibekwe phezulu ekufuneni kwabo. Lokhu kuthola isayithi lakho liqaphele futhi uthola ukwethembeka. Njengoba isayithi lakho lithola ukuthembeka, lizoqala ukusezingeni eliphakeme emibhalweni ethandwayo.
Into okufanele uqaphele ukuthi i-Google nezinye izinjini zokusesha zihle kakhulu ekuqondeni izivumelanisa. Lokhu kusho ukuthi awudingi ukufaka zonke izinhlobo zegama elingukhiye kusayithi lakho. I-Google izokwazi ukuthi imishwana ethile isho into efanayo.
Isibonelo, ungase ukwandise ikhasi ukuze inkulumo ethi "ukuhlunga isikhunta", kodwa i-Google iyazi ukuthi "ukukhishwa isikhunta" nokuthi "ukubunjwa kwe-mold" kusho into efanayo, ngakho-ke isayithi lakho cishe lizobekwe eceleni kuwo wonke amagama amathathu noma ngabe kuphela 1 kufakwe okuqukethwe kokusayithi.
I-HTML yegama elingukhiye le-Generator namanye Amagama angukhiye
Enye indlela yokuthola amagama angukhiye ku-HTML ukusebenzisa i-generator yegama elingukhiye. Amathuluzi amaningi e-intanethi azohlaziya okuqukethwe kwekhasi lakho lewebhu futhi akutshele ukuthi ziningi kangakanani amagama asetshenziswayo ekhasini lakho. Lezi zibizwa ngokujwayelekile njengezihlungi zegama elingukhiye. Hlola amathuluzi wezinhlamvu zamagama angukhiye anconyiwe abanye ku-intanethi.