Ispredishithi isayizi kanye nesiko le-journalism
Uma usabhalisela inguqulo yokuphrinta yephephandaba lakho lendawo, livule yonke indlela ukuze ubone amakhasi amabili agcwele ngesikhathi esisodwa. Usuke ushicilele iphepha lokusakaza-usayizi wephepha. Ubuye ubheke uhlobo lwendabuko lokunyathelisa okushikashika ukuthi luhlale lufanelekile eminyakeni yobudijithali.
Usayizi wespredishithi
Ekunyatheliseni, ikakhulukazi ekunyathelisweni kwamaphephandaba amakhulu eNorth America, ispredishithi ngokuvamile-kodwa hhayi njalo-29.5 ngamasentimitha angu-23,5. Ubukhulu bungase buhluke kancane, ngokuvamile ngenxa yomzamo wokulondoloza imali. Lesi sayizi esikhulu sekhasi ngokuvamile silayishwa kwi-web press ezinqoleni ezinkulu futhi sinquma usayizi weshidi lokugcina njengoba usuka ekupheleni komshini, ngemva nje kokuthi ihlanganiswe namanye amashidi futhi ngaphambi kokuba ilandwe.
I-broadsheet yesigamu ibhekisela ephepheni elilingana nespredishithi ephindiwe ngesigamu. Ukuphakama okufanayo njengesikhangiso kodwa ingxenye eyodwa kuphela. Isigaba sephephandaba se-broadsheet ngokuvamile liqukethe amaphasiwedi amakhulu amaningana wephepha anesigidi esisodwa noma ngaphezulu kwesigamu sokwenza ishicilelo esiphelele. Iphephandaba eliphelile livame ukuphinda liphindwe kabili ukuze liboniswe kuma-newsstands noma liphinde lilandwe ukudiliva ekhaya.
E-Australia naseNew Zealand, leli shicilelo lisetshenziselwa ukubhekisela kumaphepha ashicilelwe ephepheni elingu-A1, elingama-intshi angu-33.1 ngamasentimitha angu-23,5. Amaphephandaba amaningi emhlabeni wonke ahlongozwa ngokuthi usayizi wesipredishithi amancane kakhulu noma amancane kunesayizi ejwayelekile ye-broadsheet yase-US.
Isitayela se-Broadsheet
Iphephandaba le-broadsheet lihlotshaniswa ne-journalism ebalulekile, ngaphezu komzala wayo omncani, i-tabloid. I-tabloid incane kakhulu kune-broadsheet. Ibonisa isitayela esilula nezithombe eziningi futhi ngezinye izikhathi isebenzisa ukuzwela ezindabeni ukuheha abafundi.
Amaphepha asakazwayo ajwayele ukusebenzisa indlela yendabuko yezindaba ezigcizelela ukufihla okujulile kanye nezwi elithambile ezihlokweni kanye nama-editorials. Abafundi basakaza kabanzi banomthelela futhi bafundiswa, abaningi babo abahlala emadolobheni. Ezinye zalezi zifiso zishintshile njengoba amaphephandaba aphathelene nokuncintisana kwezindaba zewebhu. Nakuba basalokhu becindezela ngokujulile, izindaba zamaphephandaba zanamuhla azibona izithombe, ukusetshenziswa kombala kanye nezihloko zesitayela zesici.
Broadsheet njengohlobo lwe-Journalism
Ngesinye isikhathi ngesikhathi, i-journalism engathà sina noma yobuchwepheshe itholakale kakhulu emaphephandabeni amakhulu. Amaphephandaba amancane amathebhu ayengathà sina futhi aphindaphindiwe, ahlanganisa izindaba eziningi ezidumile kanye nezihloko zendaba ezihlukile noma ezithintekayo.
I-journalism yama-Tabloid yaba yisikhathi sokuhlekisa. Namuhla eziningi izincwadi zokusakaza ngokujwayelekile zinciphisa ubukhulu bezinhlamvu (ezibizwa nangokuthi ama-compact).
AmaSpredishithi noMklami
Ngaphandle kokuthi usebenzele umshicileli wephephandaba, ngeke usabizwa ukuklama yonke ispredishithi, kodwa ungacelwa kakhulu amaklayenti ukudala izikhangiso ukuba zivele ephephandabeni. Umklamo wamaphephandaba uncike kumakholomu, futhi ububanzi balawo kholomu futhi isikhala esiphakathi kwabo siyahluka. Ngaphambi kokuba udale isikhangiso, thintana nephephandaba lapho isikhangiso sizovela khona futhi uthole izilinganiso ezithile zalolu shicilelo.