Ukuklama imidiya yokuphrinta ngokuqhathaniswa nokwakhiwa kwewebhu kungaba yinto ehlukile ngokuphelele. Ukuze uqonde kangcono la mahluko, lezi zinsuku zingalinganiswa ezindaweni eziyinhloko: izinhlobo zemidiya, izethameli, isakhiwo, umbala, ubuchwepheshe kanye nemisebenzi. Khumbula, sibheke ohlangothini lobunikazi bokuklama we-design web, hhayi ohlangothini lobuchwepheshe.
Izinhlobo zoMidiya
Ngaphambi kokubheka umehluko wangempela kumklamo, kubalulekile ukwazi uhlobo luni lomsebenzi ongazithola uzenza ensimini ngayinye.
Njengomklami wokuphrinta, ungahle usebenze ku:
- Izikhangisi zeMagazini
- Ukwakhiwa komkhiqizo nokupakisha
- Amakhadi ebhizinisi
- I-Logos
Njengomklami wewebhu, ungahle usebenze ku:
- Amawebhusayithi e-HTML ejwayelekile
- Amawebhusayithi e-flash
- Amaphephandaba e-imeyili
- Ukukhangisa kwe-banner
Yiqiniso, uhlu lwazo lungathuthuka kokubili, kodwa umehluko oyinhloko wukuthi lapho uklanyelwe ukuphrinta uzophela ngomkhiqizo oqedile omunye umuntu angabamba esandleni sakhe, futhi uma ukuklama iwebhu uzosebenza ngokuvamile Isiqephu esiphila njalo esibukwe kwikhompyutha.
Abalaleli
Lapho uqala iphrojekthi, kubalulekile ukucabanga ngesipiliyoni sabathengi bakho, okungafani kakhulu phakathi kokuphrinta nokuklanywa kwewebhu. Ngezinga eliyisisekelo kunazo zonke, iwebhu iyasebenza futhi izicucu zokuphrinta ngokuvamile ayikho.
Kuphrinta , uzama ukuthola izilaleli zakho ukuba zihlale ekhasini elide ngokwanele ukuze uthole umlayezo wokumaketha kuwo wonke umhlaba. Uvame ukubhekana nendawo enganiselwe ekufinyeleleni kulokhu, njengesikhangiso somagazini wekhasi elilodwa. Kwezinye izimo, uzama ukubamba ukunakekelwa kwazo bese ubahambisa ngokujulile emkhiqizo wakho, njengokuthi ikhava yencwadi noma ikhasi lokuqala lencwajana. Enye yezinzuzo zokuphrinta umklamo ukuthi usebenza nomkhiqizo, ngakho-ke izakhiwo zomzimba ezifana nokuthungwa nokuma kungakusiza ukuba ufinyelele imigomo yakho yokuklama. Isibonelo, izinkampani zephepha zizokhipha izikhangiso zamaphephandaba eziphrintiwe ephepheni labo, ezivumela izethameli ukuba zizwe isisindo nokuthungwa komkhiqizo wazo.
Ewebhu , uzama ukugcina izethameli zakho kuwebhusayithi ethile isikhathi eside ngangokunokwenzeka. Inani lamakhasi osebenza nawo lingenakulinganiselwe, ngakho 'uhlehlisa' izethameli ngemibono yokuqukethwe ukuze ubakhohlise ekuchofozeni phambili kusayithi lakho. Sula ukuhamba (izinkinobho abasebenzisi abachofoza ukuze zifinyelele ezingxenyeni zesayithi lakho), izithombe, umsindo, kanye nokusebenzisana konke kudlalwa.
Ukuhlelwa
Kokubili ukuphrinta nokuklanywa kwewebhu kudinga isakhiwo esicacile nesebenzayo. Kuzo zombili, umgomo jikelele uyafana ... usebenzisa izakhi zomklamo (ubujamo, imigqa, imibala, uhlobo, njll) ukuletha okuqukethwe kuzilaleli zakho.
Ukungezwani kuqala esikhaleni esitholakalayo ukwakha umklamo wakho:
Umshini wokuphrinta:
- Isikhala sakho ngokuvamile sibalwa ngamasentimitha.
- Ungabhekana nanoma yini evela ebhizinisini lebhizinisi ukuya ebhokisini lebhodi eliphakeme.
- Uyazi isikhala esivunyelwe kusukela ekuqaleni nokuthi umkhiqizo wakho ophelile uzobukeka okufanayo kuwo wonke umuntu owubona.
- Kumelwe ube negazi nokuhlala ezindaweni zokuphepha ukuze uqinisekise imiphumela yokuphrinta .
I-Web Design:
- Ulinganisa isikhala sakho kuma-pixel.
- Ubhekene nenselele ... ukuklama amasayithi akho ukubheka okuhle kunabo bonke abaqaphi besayizi nakuzo zonke izinqumo zokuqapha .
- Umklamo ohambisanayo, onokuhamba okuhambisanayo (njalo endaweni efanayo), kuyisihluthulelo sokugcina abantu kusayithi lakho.
Enye umehluko omkhulu ukuthi empeleni ufeza kanjani indlela yakho. Njengomklami wokuphrinta , uyazi ukuthi isiqephu sokugcina sizohanjiswa njengoba-ku-printer, nakuba kufanele wenze umsebenzi wokugcina wokuphrinta ubonakala njengokuhloswe. Njengomklami wewebhu , kufanele uhlale ukhumbule ukuthi uzokhipha umklamo wakho kumuntu owenza isimiso (uma ungenzi ngokwakho) ngubani ozokulungisela iwebhu.
Umbala
Ukubhekana nombala kungaba yinkimbinkimbi kakhulu kokubili kokuphrinta nokuklanywa kwewebhu. Kubalulekile ukuqonda wonke amamodeli wombala kanye nezikhala, njenge- RGB , i- CMYK , ne-HSV. Ngezansi kukhona ezinye zezinqumo, izinkinga, nokukhathazeka uma ubhekana nombala ekuphrintiwe ngokuphambene nomklamo wewebhu.
Umshini wokuphrinta:
- Cabanga umehluko phakathi kwemibala yakho esikrinini nasephepha.
- Futhi, "ubufakazi" bungasiza ekuqinisekiseni ukuthi uthola imiphumela oyifunayo.
- Uvame ukukhetha imibala "yendawo" noma "inqubo" yephrinta yakho oyisebenzisayo. Lezi imibala oyikhethayo kusuka ku-palette bese uthola ikhodi oyinikezela iphrinta yakho.
I-Web Design:
- Cabanga umehluko emibala evela kumqapha wokuqapha.
- Yeka ukuthi umbala uzothinteka kanjani izinguquko zokugqama nokuphambene.
- Imibala imelwe "amanani we-hexadecimal" (izinombolo eziyizidijithi eziyi-6). Futhi, lo mthwalo wemfanelo ungase uwele kumklomelo, kodwa ungabahlinzeka ngalezi zindinganiso.
Ubuchwepheshe
Ukuhambisana nobuchwepheshe bamuva kuyadingeka kokubili ukuphrinta nokuklanywa kwewebhu. Kokubili, kubalulekile ukusebenza ezinhlelweni zehluzo ezifana ne- Adobe Photoshop , Illustrator, ne-InDesign. Ukuze abashicileli bephrinta , ukwazi ukuthi intuthuko yakamuva enqubo yokunyathelisa izokusiza ukuba ufinyelele imiphumela emihle emsebenzini wakho. Kubunikazi bewebhu , ukwazi ukuthi umklami wakho (uma kungenjalo!) Angakwazi futhi angakwazi ukukwenza uzokusiza ukuthi unikeze imiklamo ephumelela kakhulu.
Imisebenzi
Umsebenzi wokudweba izithombe ungasho izinto eziningi. Ngezansi nje izibonelo ezimbalwa zemisebenzi ethize ekuphrintiwe nasekwenzeni iwebhu.
Phrinta:
- Umqondisi wobuciko kumagazini
- Umklami wesikhangiso esiteshini sesikhangiso
- Umklami wephakheji yenkampani yezimonyo
- Umklami wenkampani ye-t-shirt
Iwebhu:
- Umklami wewebhu wewebhusayithi yokuxhumana nabantu
- Umklamo we-flash wamawebhusayithi e-movie
- Umklami wesikhangiso sesikhangiso se-firm firm
Yikuphi okumele ukhethe
Okufanelekile, ukukhetha ukuthi yikuphi uhlobo lokuklama okuzophishekela kuzosekelwe ekuhlangenwe nakho. Ngisho noma udala amaphrojekthi akho siqu, zama ukudala ezinye izingcezu zokuphrinta (njengebhizinisi lakho lebhizinisi) namawebhusayithi (ukudala ukuthunyelwa kwephothifoliyo yakho e-intanethi). Bona okuthandayo, futhi ufunde kabanzi mayelana nalo! Cabanga ngokungafani kwalesi sihloko nokuthi yini ongathanda ukugxila kuyo.
Ukufunda kokubili ukuphrinta nokuklanywa kwewebhu kuzokwenza ukwenzeke nakakhulu. Emakethe yomsebenzi yanamuhla, ukufakwa ohlwini ngokuvamile kuvame ukugxila kokukodwa, kodwa ulwazi kokubili. Njenge-freelancer, ukukwazi ukunikeza iklayenti iphakheji egcwele yokumaketha, ngezinto zokuphrinta kanye newebhusayithi yokufanisa, kuzosiza kuphela ukukhula ibhizinisi nokwakha iphothifoliyo emangalisayo.