8 Izigaba ezibalulekile zokufaka
Enye yezinto ezibaluleke kakhulu ongayenza ukuze ubeke ibhulogi yeqembu lakho empumelelweni ukudala umhlahlandlela wesitayela wokuhlela ofundisa abanikelayo ukuthi babhale kanjani okuthunyelwe kwebhulogi okuhambisana nesitayela, izwi, nefomethi. Ukuvumelana ngokugcwele kwebhulogi kuyadingeka ukwakha umkhiqizo oqinile nomphakathi. Ngakho-ke, sebenzisa izincomo ezingezansi ukwakha umhlahlandlela wesitayela ophelele ogcina wonke umuntu obhala ebhulogi lakho lethimba ekhasini elifanayo. Gcina engqondweni, imihlahlandlela yokugqugquzela ibhulogi kufanele ihluke kumhlahlandlela wesitayela sokuhlela. Cabanga ngomhlahlandlela wesitayela wokuhlela njengomhlahlandlela wokuthumela nokubhala kuphela.
01 ngo-08
Izikhombisi Zesihloko
Umhlahlandlela wesitayela sokuhlela ibhulogi yeqembu lakho kufanele ifake isigaba mayelana nezihloko zokuthunyelwe kwebhulogi . Qinisekisa ukumboza izindawo ezilandelayo uma unezidingo ezithile abalobi kumele bahlangabezane nazo:
- Ubude: igama noma ubude bomlingiswa
- Fometha: uhlu, imibuzo, njalonjalo
- Amagama angukhiye: kuphi futhi nini ukufaka amagama angukhiye: Futhi ubone Amagama angukhiye kanye nesigaba se-SEO ngezansi
- Ukusetshenziswa kwezimali kanye nezimpawu zokubhala: icala lesicingo, amakholoni, ama-dashes, njll.
- Ulimi: ukupela noma ukusebenzisa amanani izinombolo nokunye
02 ngo-08
Izinkombandlela zomzimba
Umzimba wezithombe zakho zebhulogi yilapho ungase ube nezidingo kakhulu. Umhlahlandlela wesitayela sakho sokuhlela kufanele uhlanganise okulandelayo okungenani:
- Ukuhola nokuvala: uma udinga uhlobo oluthile lwesingeniso ekuqaleni kokuthunyelwe noma isifinyezo ekupheleni kokuthunyelwe
- Izwi: izethulo zezwi nezwi kufanele zibhaliswe ngendlela ehlelekile noma engahlelekile
- Ubude: isibalo samagama
- Izinhlamvu nezinhlu ezibalwe: kanjani futhi kufanele kusetshenziswe kanjani uhlu
- Izihloko: kanjani futhi nini ukusebenzisa izihloko, okuyinto ebeka amathegi ukusebenzisa, njalonjalo
- Izigaba: ubude, lapho ukusebenzisa i-tag more HTML, njalo njalo
- Ukunikezwa: kanjani futhi kuphi ukunikeza umthombo wemithombo
- Okuqukethwe kwangempela: imithetho ethize ngokudala okuqukethwe kwasekuqaleni futhi ukukopisha noma ukuphinda ubhale kabusha okuqukethwe
03 ngo-08
Izikhombandlela zohlelo lolimi nokubhala
Njengombana unesitatimende se-grammar neempendulo zokutlolwa kwamabhulogi we-blog, kufuze ube nemihlahlandlela yokusebenzisa i-grammar namaphumuti emzimbeni wokuthunyelwe kwebhulogi. Nikeza iziqondiso eziphathelene nalokhu okulandelayo:
- Icala: isakhiwo
- AmaBrith kanye namagama wenkampani: izimali ezinkulu nokusetshenziswa
- I-Colon nedash: ukusetshenziswa
- Amaphuzu: ukusetshenziswa nokufometha
- Amagama afingqiwe nezifinyezo: ukusetshenziswa kokuqala nokulandela
04 ngo-08
Izixhumanisi
Izixhumanisi ziyasiza ekwakheni ithrafikhi yebhulogi, inikeza izinsiza ezengeziwe nolwazi kubafundi, nokuningi. Noma kunjalo, ukusebenzisa izixhumanisi eziningi noma ukusebenzisa izixhumanisi ngokungalungile kubhekwa njengendlela yokugaxekile. Ngakho-ke, qiniseka ukumboza okulandelayo kumhlahlandlela wesitayela sakho:
- Umbhalo we-Anchor: yini ongayisebenzisa njengombhalo wesixhumanisi sokuxhumanisa
- Isibalo: zingaki izixhumanisi ziningi noma zimbalwa kakhulu
- Thayipha: nini ukuxhumanisa ngaphakathi kokuthunyelwe kwebhulogi
- Ngaphakathi: kanjani futhi nini ukuxhumanisa nezinye okuqukethwe ngaphakathi kubhulogi leqembu
- Target: indlela yokufometha izixhumanisi ukuvula efasiteleni elisha noma iwindi elifanayo
- Izixhumanisi zokugwema: abalobi besayithi akufanele baxhumeke ngaphakathi kokuthunyelwe kwabo
05 ka-08
Amagama angukhiye kanye neziqondiso ze-SEO
Uma unezidingo ezithile ezihlobene nokuthi abalobi kufanele bahlanganise kanjani amagama angukhiye futhi basebenzise amathiphu okuthuthukisa injini yokusesha kubhulogi okuthunyelwe okushicilelwe kubhulogi leqembu lakho, bese udinga ukuchaza ngokucacile lolo lwazi kumhlahlandlela wesitayela sakho sokuhlela, njenge:
- Amagama angukhiye: kanjani ukuhlola nokucwaninga amagama angukhiye nokuthi ungasebenzisa amagama angokhiye ekuthunyelwe kwebhulogi
- Amaphutha we-SEO: yiziphi i- SEO amaphutha ukugwema ukuqinisekisa ukuthi ibhulogi ayilangazwa izinjini njenge-spam
- Amathiphu wokubhala: kanjani ukubhala okuthunyelwe ngezinguquko ze-SEO engqondweni
06 ka-08
Izithombe
Uma abanikezeli kulindeleke ukuthi bafake izithombe ezithunyelwe kubhulogi zabo, udinga ukuhlinzeka ngemikhombandlela ethize ukuze izithombe zingaguquki ngokufometha nokubeka futhi aziphuli imithetho ye-copyright . Ngakho-ke, khuluma lokhu okulandelayo kumhlahlandlela wesitayela sakho:
- Ukukhethwa: kuphi ukuthola izithombe nokuthi ungakhetha kanjani izithombe ukufanisa nezwi nesitayela sebhulogi
- Ukunikezwa: indlela yokuhlinzeka ngemfanelo efanele yomthombo
- Ukufometha: usayizi, isikhundla, ukuvumelanisa, isihloko se-HTML namanye amathegi wombhalo, izithombe ezifakiwe, njalonjalo
07 ngo-08
Izigaba kanye namathegi
Uma ngabe isicelo sakho sokubhulogi sikuvumela ukuba unikeze okuthunyelwe kwebhulogi ezigabeni futhi usebenzise amathegi kubo, khona-ke udinga ukuhlinzeka imihlahlandlela kubalobi ukuze bakwazi ukwahlukanisa nokubeka amathegi ngendlela oyifunayo. Qiniseka ukuthi uchaza lokhu okulandelayo kumhlahlandlela wakho wesitayela:
- Izigaba: yiziphi izigaba zokusebenzisa ukuthi yiluphi uhlobo lwezethulo, uma izigaba eziningi zingakhethwa, uma izigaba ezithile zingasetshenziswanga, uma kuyamukeleka ukwengeza izigaba ezintsha
- Amathegi: mangaki amathegi okufaka, uhlu lwamathegi akhona ofuna abalobi ukuba basebenzise, uma kuyamukeleka ukwengeza amathegi amasha, ukufometha kwethegi
08 ngo-08
Ama-plugin kanye neziNgeziwe
Uma ibhulogi yakho isebenzisa ama-plugin noma izici ezengeziwe ezidinga izinyathelo ezingaphezulu kubalobi ngaphambi kokuba zihambise noma zishicilele okuthunyelwe kubhulogi leqembu lakho, zanikeza imiyalelo enemininingwane yokusebenzisa lawo ma-plugin kanye nezici kumhlahlandlela wesitayela sakho. Isibonelo, amabhulogi amaningi e-WordPress asebenzisa ama-plugin we-SEO aqinisa ukukhishwa kwe-traffic uma abalobi begcwalisa amafomu athile ngaphakathi kwekhasi le-post post ngaphambi kokushicilela okuthunyelwe. Uma ulindele abalobi ukwenza izinyathelo ezengeziwe ngaphandle kokubhala okuthunyelwe kubhulogi, kufaka phakathi ukuhlela okuthunyelwe kokushicilela ngezikhathi ezithile, qinisekisa ukuthi bahlanganiswe umhlahlandlela wesitayela sakho sokuhlela.