Isitolo se-iTunes saqala ukuqaliswa ngo-Ephreli 28, 2003. Umqondo ka-Apple wawulula - unikeze isitolo esivamile lapho abantu bangathenga khona futhi balayishe umculo oyifunayo. Okokuqala, isitolo senze kuphela amathrekhi angu-200,000 nabasebenzisi be-Mac kuphela abakwazi ukuthenga nokudlulisela umculo ku-iPod . Abasebenzisi be-PC kwadingeka balinde kuze ku-Okthoba 2003 ukuze kukhululwe i-Windows version ye-iTunes. Namuhla, i-iTunes Store iyona mthengisi omkhulu kunomculo we-digital e-US futhi uthengise izingoma ezingaphezu kwezigidi eziyi-10.
Izinsuku Zokuqala zeTune & # 39;
Ngesikhathi i-Apple iqalisa uhlelo lokuqala lomculo we-iTunes ye-digital kakade isayine amadili ngamalebula amakhulu okurekhoda. Amagama amakhulu afana ne-Universal Music Group (UMG), i-EMI, i-Warner, i-Sony, ne-BMG bonke abhalisiwe ukuze enze umculo wabo utholakale ku-iTunes Store. Ngesinye isikhathi, u-Sony no-BMG baye bahlanganiswa ukwakha i-Sony BMG (enye yamalebula amakhulu omculo).
Ukudinga kungekudala futhi akuzange kusimangaze ukuthi amahora angu-18 ngemuva kokuba inkonzo iqale ngokuphila, yayithengise amathrekhi angaba ngu-275,000. Abezindaba basheshe baxhuma kule mpumelelo futhi banikeze i-Apple ngesikhulumi esikhulu sokuphromotha esenze siphumelele ngokuphumelelayo.
Ukuqalisa kwe-Global
Phakathi nezinsuku zokuqala zika-Apple, i-iTunes Store itholakala kuphela kumakhasimende ase-US. Lokhu kwashintsha ngo-2004 lapho uchungechunge lweziqaliso zaseYurophu zenzeka. I-Music Music Store yasungulwa eFrance, eJalimane, e-United Kingdom, eBelgium, e-Italy, e-Austria, e-Greece, e-Finland, e-Luxembourg, e-Portugal, eSpain naseNetherlands. Abathengi eCanada kwadingeka balinde kuze kube nguDisemba 3, 2004, okwakungemva kokuphuma kweYurophu ukufinyelela iSitolo seTunes.
Ukuqaliswa kwe-Global kuqhubekile emhlabeni wonke eminyakeni edlule yenza iTunes isebenze isevisi yomculo ye-digital yande kakhulu emhlabeni.
Ukuphikisana kwe-DRM
Enye yezinkulumo ezikhulunywe kakhulu emlandweni we-iTunes, yiqiniso, Ukuphathwa Kwemigomo Ye-Digital noma i-DRM okwesikhashana. I-Apple ithuthukise ubuchwepheshe bayo be-DRM, okuthiwa i-Fairplay, eyayivumelana kuphela ne-iPod, i-iPhone, kanye nezinye izingcingo zomculo we-digital. Kubathengi abaningi, imingcele i-DRM ayibeka kumidiya athengiwe (kufaka phakathi ividiyo) iyithambo lokuxabana. Ngenhlanhla, i-Apple manje ithengisa izingoma zayo eziningi ngaphandle kokuvikelwa kwe-DRM, nakuba kwamanye amazwe kusekhona izingoma ezivikelwe i-DRM kuhlu lwezingoma ze-iTunes.
Izimpumelelo
I-Apple igubhe impumelelo eminingi eminyakeni, njenge:
- Kuthengisa izingoma eziyizigidi ezingu-70 ngonyaka walo wokuqala.
- Amavidiyo omculo ayizigidi ezingu-1 adayise izinsuku ezingu-20 ngemva kokuqaliswa kokuqala ngo-2005.
- 2006: izingoma eziyizigidi eziyizinkulungwane eziyi-1 zilandwe futhi inzuzo ye-88% yengxenye yemakethe yokulanda umculo yomthetho (US)
- 2007: I-iTunes Isitolo yaba indawo ethandwa kakhulu emhlabeni ukulanda ama-movie; Ama-movie ayizigidi ezingu-2 athengisiwe.
- U-2008: I-Apple yamemezela izingoma ezingaphezu kwezigidi eziyizinkulungwane ezingu-4 zilandwa futhi zabe zingumthengisi wesibili ngobukhulu bomculo we-digital e-US
- 2010: Izingoma ezingaphezu kwezigidi eziyizinkulungwane eziyi-10 zilandwe.
- 2011: izinhlelo zokusebenza eziyizigidi eziyizinkulungwane eziyi-15 zilandwe.
Isimo se-Iconic
I-iTunes Store iyigama lesithonjana esizokhunjulwa ngaso sonke isikhathi njengesevisi eyenza imboni yokulanda umculo yomthetho. Ukuphumelela kwayo okukhulu kakhulu kuze kube yimanje akuyona inqwaba yezindaba eziye zaphuma ezitolo zayo (nakuba zihlaba umxhwele kakhulu), kodwa indlela ehlakaniphile lapho isebenzise khona i-hardware yayo ukushayela abathengi kwi-iTunes Store yayo. Njengoba kunamasevisi amaningi omculo we-intanethi avela manje, abaningi babo abahlinzeka ngokulandwa kwemithombo yezokushibhile (ngezinye izikhathi), i-Apple idinga ukuqinisekisa ukuthi iqhubeka nemikhuba yamanje neyesikhathi esizayo ukuze igweme umncintiswano futhi igcine ikhono layo lokubusa.