Ingabe Ungumlindi Wokuzibheka? Awunedwa
Uma uke wabhekana nochungechunge olukhulu lwe-TV kuphela ukubuka ama-episodes amathathu noma amane kuhlezi olulodwa, awunabo - uyindlela ephelele yokushintsha imikhuba yokubuka i-TV. Sithuthukile ekusakazweni okujwayelekile, okwenza esikhundleni sokusakaza izixazululo, njenge-Apple TV.
I-Binge TV
Lona ushintsho olukhulu. "Ukubhekwa ngokweqile kwakunezici ezimbi," kusho uKaren Ramspacher, i-SVP, Consumer Insights ye-GfK MRI ucwaningo olukhethekile ekubukeni kwe-TV. "Izinsizakalo zokusakaza zithathe lo mkhuba emazingeni amasha," esho.
Lokho kusho ukuthi ababukeli be-digitally-savvy bathathe ukulawula indlela ababukela ngayo ibhokisi lebhokisi, nakuba kungenzeka ukuthi abantu abathathu kwabayishumi manje abheka iziqephu ezintathu noma ngaphezulu zombukiso ofanayo ngesikhathi sokuhlala okulodwa kungenzeka bamane bathuthukise uhlobo oluhlukile yokulutha kwesikrini.
Kuyathakazelisa ukukhombisa ukuthi abanikazi be-TV abakwa-Apple ngokuyinhloko amadoda, amadoda (17%) angaphezu kwabesifazane (10%) ukuba babe neyodwa yamadivayisi, inhlolovo ehlakaniphile ibike.
Okubili kwezintathu zalabo abathi bahlale bebuka i-TV ngale ndlela basebenzise izinsizakalo zokusakaza ukwenza kanjalo.
Ukuhlala uqhamuka
Ngokuvamile i-Apple ibhekwa ngokuthi "intsha ne-hip ne-tech-savvy," kusho umhlaziyi we-Needham & Co., uLaura Martin. "Umgomo we-Apple ukudala imikhiqizo abantu abayithandayo."
Kule ndaba, i-Apple iya emithonjeni yokusakaza (okuyinto ngokwemvelo ihlanganisa ukufakwa kwayo kokusakaza umculo womculo, i-Apple Music), i-bang ngomkhuba. Amakhasimende ezinkulungwane ze-savvy azinkulungwane zeminyaka aqinile ezintweni zenkampani, futhi isikhathi singase sivuthiwe.
Ithuba lokuhlala kwe-catbird lihlala ekuguquleni isimo sengqondo mayelana nobunikazi. Kakade ingxenye eyodwa kwezintathu zaminyaka eyizinkulungwane ze-US ifuna ukukhansela ukubhaliswa kwe-cable yabo ye-cable, futhi ngaphezu kwengxenye yawo (53%) kakade ibhekwayo ibheka ngaphezu kwengxenye isikhathi ababukela i-TV.
"Ucwaningo luye lwabonisa ukuthi abaningi abayizinkulungwane zeminyaka bakhetha ukuqasha kunokuba babe nezimpahla zabo," kubhala umhlaziyi u-Needham, uMartin. "Ukwandisa ukuthengwa komthengi kweNetflix, Hulu, noSpotify yizo zonke izibonelo zabathengi abakhokha imali yokuqasha ngenyanga yonke-ongayidla imidiya."
Kuqhuba futhi ukusakaza ngesikhathi sangempela ukusakaza ngokusebenzisa amanethiwekhi omphakathi kanye nezinsizakalo ezifana Periscope, Snapchat nokuningi.
Ukutholakala
Lezi zinguquko ezisekelwe ekufinyeleleni, kunokuba isimo sengqondo sokugxila kubunikazi sisho ukuthi abantu abanjengawe futhi nami ngifuna ukukwazi ukufinyelela ukuthi yini esiyifunayo, lapho siphila nalapho sifuna khona, kodwa lokhu kudala inselele yesibili i-Apple TV izama ukuxazulula ukutholakala.
Lapho sikhona khona manje, isifundo seReelgood Entertainments Habits Study sathola ukuthi abasebenzisi beNetflix nabakwa-Amazon Prime Video bachitha isikhathi esiningi (imizuzu engu-17.8) nsuku zonke befuna into yokubukela njengaleyo ekhebula (amaminithi angu-9.1). Ngokuthakazelisayo, abantu abasebenzisa amasevisi we-TV wokusakaza bachitha isikhathi esiningi bebuka i-TV kodwa empeleni babone imibukiso embalwa.
Uma zonke izingxenye zabezindaba zitholakala kuwe ngezinhlelo zokusebenza eziningi namasevisi, ngeke ufune ukuyeka phakathi kwamasevisi azama ukuthola lowo obonisa ukuthi ufuna. Lokhu kuyinselele Usesho Lwe-Universal luhlose ukuxazulula, ukuvumela amakhasimende we-Apple TV ukuthi athole ngokushesha lokho okukudingayo, uma nje izinhlelo zokusebenza zisekela ukucinga kwe-API.
Ukuzulazula kuyingxenye ye-matrix yemidiya yesikhathi esizayo. I-Apple iye yasungula isikhombikubona somsebenzisi esilula seThelevishini ku-Apple TV. Amamenyu ahlanzekile, okuqukethwe okusekelwe kuhlelo lokusebenza kanye nezwi elikhulunywe nge-Siri ukwesekwa kwenza kube lula ukuhamba kulokho okufunayo, kodwa njengeziteshi ezingaphezulu nemithombo eminingi yemiboniso emikhulu, imidlalo nomculo kuvela kwi-tvOS, ukutholakala kuyaqhubeka kubalulekile.
I-Apple TV izama ukuxazulula lokhu ngokunikeza uhlelo lokunconywa oluzakhelwe ngaphakathi, ngakho ungacela uSiri . Ungacela ukuthi uthole noma yimaphi ama-movie asekelwe egameni labantu abenza ku-movie, uhlobo lwaso, inombolo yesiqephu, isibonelo:
- "Thola uchungechunge lwesiphetho semidlalo yezihlalo zobukhosi,"
- "Thola i-movie ehamba ne-Maggie Smith ehlala ku-van,"
- Ungakwazi ngisho nokubuza, "Yini okufanele ngibheke kulobubusuku?"
Lezi zici zokusesha eziphambili zizothuthukisa kuphela njengoba i-Apple ikhipha izincomo ze-AI kumakhasimende we-Apple TV, lapho imibukiso namabhayisikobho kuzoconywa ngokunembile uma usebenzisa idivayisi.
Ukushayela i-4K
I-Apple inokuncintisana futhi ukushayela ku-4K cishe kuyoba yingxenye yekusasa le-Apple TV. I-Roku isekela kakade ukusakaza kuze kufike ku-4K (ama-Samsung 4k ama-TV angomunye wabathengisi abaphezulu ku-Adobe Digital Index sika-2015 Ukuthenga Ukubikezela Ukuthengwa Kweholide), ngakho-ke kunomthelela wokusebenzisa isisombululo se-Roku namanye amathelevishini ahlakaniphile, okufanayo, isixazululo esivumelana nezimo futhi i-Apple TV namanje isebenza ngaphezu kwengxenye yesithathu yayo yonke ukusetshenziswa kwedivayisi yokusakaza, ngokusho kwe- Adobe Digital Index .
