Ukuphumelela 'Umkhiqizo' Kudinga ukuvumelana
Njalo ibhizinisi lakha umkhiqizo. Kuyinto yobunikazi babo obuvumela ukuba baphume emncintiswaneni wabo futhi bahlobanise namakhasimende abo. Abaqambi bezithombe bangase bafise ukuzimisela ngokukhethekile noma ukusebenzela eqinile okwenza kanjalo.
Uhlobo luni lomsebenzi wokuklama lubandakanya nokuthi yini okudingeka ukwazi ngakho? Ake sibheke izinto eziyisisekelo zomsebenzi wokwenza uphawu.
Indlela Abadwebi Bezithombe Abasebenza Ngayo Ukukhwabanisa
Ukudala umklamo wenkampani ukudala isithombe sabo nokugqugquzela leso sithombe ngemikhankaso nokubukwa. Ukusebenza ngokufaka uphawu lomkhiqizo kuvumela umklami ocacile noma umklamo wokuklama ukuze uhileleke ezinkampanini eziningi zembonini, kusukela ekuklanyelwe kwelokukhangisa kuya ekukhangiseni ukukopisha nokubhala.
Umgomo womkhiqizo ukwenza inkampani ibe eyingqayizivele futhi ibonakale futhi iphinde ifane isithombe esifunayo inkampani efisa ukuyiveza. Ngokuhamba kwesikhathi, umkhiqizo ungenza inkampani igama lomndeni futhi ukhonjiswe ngomumo noma umbala olula.
Ukudala umkhiqizo wenkampani, umklami udinga ukuqonda ngokugcwele imigomo yenhlangano kanye nembonini yonke. Lolu lwazi nolwazi lwesisekelo lungasetshenziswa ukusebenza nemiklamo yokwakha izinto ezifanele ukumela leyo nkampani.
Uhlobo lomsebenzi
Njengomklami ocacile osebenza ngokufaka uphawu lokufaka uphawu, umsebenzi ozowenza ungase uhluke kunabanye abaklami. Kuyinto ekhethekile ngaphakathi kule nsimu edinga ukugxila okubanzi njengoba kungase kungabi nje ukuklama amawebhusayithi noma izincwajana, kepha esikhundleni sokusebenza umkhankaso wonke futhi uqinisekise ukuthi umlayezo oqhubekayo ufinyelela kumaphephandaba ahlukahlukene.
Ungacelwa ukuthi usebenze kunoma yiziphi izici ezilandelayo zomkhankaso wokufaka uphawu lomkhiqizo:
- Ilogo design
- Ukuklama kwekhadi lebhizinisi
- Umdwebo wenhloko ye-Letter
- Ukupakisha
- Ukubhala umbhalo
- Ukubhala izikripthi
- Ukukhangisa ukuklama
- I-designface design
- Ucwaningo
- Ukuthengisa
Uma usebenza ne-firm design, ungase ubhekane nezici ezithile zalezi zephrojekthi zokufaka uphawu. Kodwa-ke, cishe uzoba yingxenye yeqembu futhi kubalulekile ukuthi uqonde isici ngasinye ukuze ukhulume ngokuphumelelayo futhi wakhe umkhiqizo ohlangene nabasebenzi bakho.
Izibonelo Zokubhankanya
Izibonelo zokufaka uphawu lokushayela zizungezile. I-NBC peacock, i-UPS iloli ensundu, kanye ne-Nike "Just Do It" yezinye izibonelo ezidumile kunazo zonke. Ziyabonakala kangangokuthi asidingi ukuzwa igama lenkampani ukwazi ukuthi bakhuluma ngani.
Imikhiqizo ye-intanethi efana ne-Facebook, i-Instagram, ne-YouTube isanda kuthuthukiswa kodwa manje njengoba nje ibonakala. Ngokuvamile, siyazi lawa mawebhusayithi kusuka kusithonjana kuphela ngoba imibala kanye nehluzo kukhona yonke indawo futhi ejwayelekile. Siyazi kahle ukuthi yiyiphi iwebhusayithi esizoya kuyo, ngisho nalapho kungekho umbhalo.
I-Apple yinye isibonelo esiphelele se-branding enkulu. Uma sibona uphawu lwe-apple yesignesha yenkampani, siyazi ukuthi libhekisela kumkhiqizo we-Apple. Futhi, ukusetshenziswa kwecala elingezansi 'i' ngaphambi cishe yonke imikhiqizo ye-Apple (isib. I-iPhone, i-iPad, i-iPod) yindlela yokwenza uphawu oluhlukanisile nalabo abaqhudelana nabo.
I-logos emikhiqizweni yakho oyintandokazi, imaphakethe ayifikayo, futhi ama-slogans abamelela kuzo zonke izibonelo zokufaka uphawu. Ngokusebenzisa okuqhubekayo kwalunye lalezi zakhi, ithimba lokufaka uphawu lokuthuthukisa lingathuthukisa ngempumelelo umkhankaso ovuselela ngokuzenzakalelayo nabathengi.