Imigomo Yonke Imakethe Ye-Imeyili Imfuneko Yokukwazi
Thola izincazelo ze-to-the-point zamagama abalulekile wokumaketha ama-imeyili, imishwana kanye nama-acronyms kule glossary.
Khuluma futhi uqonde ukukhangisa nge-imeyili ngokuqinisekiswa kolwazi
Ngifisa izingxoxo zakho ngekhanda lokumaketha kwe-imeyili zifinyeze-ngokumcela kancane ukuthi "kusho ukuthini lelo gama?" (futhi "lokho kusho ukuthini kithi" kaningi)?
Ukunakekela ukudidanisa, kokubili, futhi kumangalisa umqondisi wokumaketha ngolwazi olunembile lwe-arcane isebenzisa izimpendulo ezithile ekulethwa kwe-imeyili?
Ufuna ukugcoba ngaphezulu kokuthunyelwe kwamabhulogi futhi ulalele ama-podcasts ngaphandle kokumisa (nge-2x ijubane) uqiniseke ukuthi uyazi futhi uqonda imigomo eyimfihlo yokumaketha kwe-imeyili?
Izincazelo zilapha-futhi kulula ukubuka phezulu.
Ukuhlukaniswa kwe-A / B
Kuhlukaniswa kwe-A / B, uhlu lwamakheli luhlukaniswe ngokungahleliwe ezingxenyeni ezimbili ezilinganayo, ngasinye esithola umlayezo ohlukile, noma umlayezo ngesikhathi esithile, isibonelo. Ngakho-ke, ithonya lalezi ziguquko lingabuyekezwa, njengoba zonke ezinye izinto zilingana ngangokunokwenzeka phakathi kwezinhlangothi ezimbili.
Uhlu lwabantu abamnyama
Uhlu lwabahluleli be-imeyili (futhi luhlu lwabahluleli be- DNS ) luqukethe amakheli e-IP avinjelwe ukuthumela ugaxekile .
Ukuthola amaseva we-imeyli kungabheka uhlu olulodwa lwabadlali abaningi noma benqabe ukwamukela i-imeyili kunoma yiliphi ikheli le-IP elivela okungenani elilodwa lamabhalane. Abathumeli bangafaka isicelo sokuba ikheli labo le-IP lisuswe, okumele kwenzeke uma izinqubo ezithile zigcwaliseka.
Ngezinye izikhathi, uhlu lwama-blacklist lubhekisela ohlwini lwamakholi we-imeyli amakheli e-imeyili avinjelwe.
Shayela ku-Isenzo
Ikholi yesenzo isengxenye ye-imeyili-kaningi inkinobho, isithombe noma isixhumanisi sombhalo-ocela umamukeli ukuthatha isenzo umthumeli afisa ukuba asithathe (isib. Ukugcwalisa uhlu lwemibuzo, ukuyala umkhiqizo noma ukuqinisekisa ukubhalisa kwabo).
Co-Registration (Co-Reg)
Nge-co-registration noma coreg, inqubo yokubhalisa ohlwini olulodwa ihlanganisa ukhetho lokubhalisela olunye uhlu kusuka kumuntu wesithathu. Isibonelo, ifomu lokubhalisa le-newsletter lewebhu lingase linikeze ibhokisi lokuhlola elivumela abasebenzisi ukuthi babhalisele ama-imeyili oxhasi ngesikhathi esifanayo.
I-Click-Through Rate (CTR)
Isilinganiso sokuchofoza ngokulinganisa ukuthi bangaki abamukeli i-imeyili bachofoze kusixhumanisi kulowo mlayezo. Isilinganiso sokuqhafaza sibalwa ngokuhlukanisa inani lokuchofozwa ngenani lama-imeyili athunyelwe.
I-IP ezinikezele
Ikheli le-IP elizinikezele yilapho umthumeli oyedwa kuphela osebenzisa ukuletha i-imeyili. Ngamakheli e-IP ahlanganyelwe, kungenzeka ukuthi abanye bathumele i-imeyili engaceliwe kusuka ekhelini elifanayo le-IP, futhi litholakala ohlwini lwabantu abamnyama kwimithombo eyaziwa yogaxekile. I-imeyili yakho izovinjelwa kanye nemilayezo yangempela yomonile.
Ukungena kokubili
Ngokungena okuphindwe kabili (futhi ngezinye izikhathi kuthiwa "ukuqinisekiswa kokungena ngemvume"), akwanele kumbhalisi ongakwazi ukufaka ikheli le-imeyili kusayithi noma mhlawumbe enye ifomu; naye udinga ukuqinisekisa kokubili ikheli le-imeyli njengeyabo kanye nenhloso yabo yokubhalisa. Ngokuvamile, lokhu kwenziwa ngokulandela isixhumanisi sokuqinisekisa ku-imeyili noma ngokuphendula i-imeyili enjalo kusuka ekhelini elizobhaliselwa.
I-ESP (Umhlinzeki we-imeyili we-imeyili)
I-ESP, emfushane kumhlinzeki wesevisi ye-imeyili, inikeza ngamasevisi wokuthengisa nge-imeyili. Ngokuvamile, i-ESP ivumela amakhasimende ayo ukuba akhe, aphathe futhi ahlunge uhlu, adize futhi ahambise imikhankaso ye-imeyili futhi alandele impumelelo yawo.
Ikheli le-imeyili Ukuvuna
Ukuvuna ikheli le-imeyili yiyona inqubo engavumelekile yokuqoqa amakheli e-imeyili ukuletha i-imeyili engafanele kubo. Amakheli angatholakala ngokuthenga, ngokwesibonelo, noma ngokuba namakhasi e-robot scan kuwebhu amakheli e-imeyili.
I-Feedback Loop
I-loop yokuphendula izisa abamthumeli be-imeyili abaningi lapho abasebenzisi bebeka umlayezo wabo njengogaxekile. Lokhu kwenzeka kubathumeli abakhulu abanedumela elihle kakhulu, ngakho-ke bangathatha isinyathelo kulezi zimo.
Bounce Hard
Ukunciphisa kanzima kubuyisa i-imeyili kumthumeli uma umlayezo ungakwazanga ukuhanjiswa ngoba umsebenzisi (noma ngisho negama lesizinda) akakho.
I-Honey Pot
Ibhodlela lezinyosi ikheli le-imeyili elingenalutho elingasetshenziswanga elisiza ukukhomba ugaxekile; njengoba ikheli alibhaliswanga kunoma yiluphi uhlu, noma imuphi umlayezo othunyelwe kuwo ngobuningi kumele ungaceliwe. Yiqiniso, izimbiza zezinyosi zihlanganisa nokuthi kungenzeka yini ukuhlukunyezwa uma ikheli liye laziwa njenge-spam trap.
Isilinganiso esivulekile
Izinga elivulekile lilinganisa ukuthi bangaki abamukeli be-imeyli enkulu abavule umlayezo. Kubalwa ngokuhlukanisa inombolo evuliwe ngenani labamukeli. Kuvulwa ngokuvamile kunqunywa ngesithombe esincane esilondolozwa uma umlayezo uvulwa; lokhu futhi kunqunyiwe, njengoba ama-imeyili wombhalo ocacile angafaki izithombe, futhi izinsiza nezinhlelo eziningi ze-imeyili ngeke zilande ngokuzenzekelayo.
Ukwenza ngokwezifiso
Ukwenza ngokwezifiso kunomyalezo we-bulk olungiselelwe abamukeli ngabanye. Lokhu kungaba okulula njengokusebenzisa igama lomamukeli, kodwa futhi kuhilela ukuguqula umlayezo kuncike kokuthengwa komamukeli noma umlando wokuchofoza.
Bounce Soft
Nge-bounce elithambile, umlayezo we-imeyili ubuyiselwa kumthumeli njengamanje ongenakuguqulwa. Izizathu ezivamile zihlanganisa ibhokisi lemeyili eligcwele, i-imeyili engaphezu kwesayizi iseva isekela noma i-block yesikhashana. Ngokuvamile, amaseva we-imeyli azozama futhi ukuletha umlayezo ngokuzenzekelayo ngemuva kokulibaziseka.
Uhlu Lokususa
Uhlu lokunciphisa luqukethe amakheli e-imeyili angakaze athumele imiyalezo evela kumthumeli. Abantu bangacela ukuthi bafakwe kuhlu lokucindezela ukuvimbela abanye ukuba bangayibhalisi ohlwini lwamakhompi ngokungalungile, isibonelo.
I-imeyili yokuThintana
Umlayezo wezokuxhumana umlayezo othunyelwe ngokujwayelekile ekuphenduleni isenzo somsebenzisi okungenjalo (noma okungenani hhayi kuphela) ukuphromotha kodwa ingxenye yokuxhumana nomsebenzisi.
Amakhompiyutha athengisa ngokujwayelekile afaka imilayezo eyamukelekile neyamukelekile ye-newsletter, izaziso zokuthumela, ama-invoyisi, ezinye iziqinisekiso noma izikhumbuzi.
I-Whitelist
U- whitelist uhlu lwabathumeli abavimbela ama-imeyili ukuthi bangaphathwa njenge-imeyili engenamsebenzi. Umhlophe ungasho ngqo kwi-akhawunti ye-imeyli nomsebenzisi, kodwa futhi kusebenza kubo bonke abasebenzisi be-imeyili esekelwe nge-imeyili, isibonelo.
(Kubuyekezwe ngo-Agasti 2016)