Yini ngempela i-Instagram Influencer eyenzayo?
Ngabasebenzisi abengeziwe be-Instagram baphendulela ukuzijabulisa kwabo ebhizinisini elinenzuzo, kuyacaca ukuthi iminyaka yethonya lokungena ku-Instagram selifikile kahle futhi lifikile ngempela. Kumuntu ongabonwanga, ibhizinisi lokuba ngumgqugquzeli womphakathi wezenhlalo lingabonakala lingavamile ngisho ne-surreal kodwa empeleni kungumthombo osemthethweni wokuthola imali futhi kubasebenzisi abaningi umsebenzi wesikhathi esigcwele. Nakhu okudingayo ukwazi ukuthi imuphi umshayeli we-Instagram ngempela nokuthi ungaba kanjani wena.
Kuyini i-Instagram Influencer?
Umgqugquzeli womphakathi wezokuxhumana ungumuntu obangela abanye ukuba bahlanganyele emsebenzini noma ukuthenga umkhiqizo ngokudala okuthunyelwe okuthunyelwe kunethiwekhi ethandwayo yokuxhumana nabantu njenge-Twitter, Facebook, Snapchat, YouTube, Google Plus, njll. ngokuvamile kubhekwa njengomuntu onenombolo ephezulu yabalandeli noma ababhalisile abanesilinganiso esiphakeme sokuxhumana, noma ithonya, phakathi kwabalandeli babo.
I-akhawunti enebalandeli abayisigidi esukela kuphela ukuthanda okumbalwa noma ukuphawula ngalokhu okuthunyelwe ngeke kubhekwe njengomthonya ngokwesibonelo. Kodwa-ke, enye i-akhawunti enezinkulungwane ezimbalwa ezilandelwayo ezitholwa ngamaphoyinti angamakhulu amaningana noma amazwana ngokuthunyelwe ngakunye kungabhekwa njengethonya njengoba abalandeli babo babonakala behlonipha umbono wabo nokusekela noma yikuphi okuqukethwe abakwenzayo. Ngamafuphi, bahlanganyela.
Umgqugquzeli we-Instagram umane nje ungumgqugquzeli wezokuxhumana womphakathi osebenzisa i-Instagram ukuze abathinte abalandeli bakhe. Ngokuvamile bayoba nomthelela kwamanye amanethiwekhi nanoma kunjalo. Umgqugquzeli we-Instagram akudingeki ukuthi athumele okuqukethwe okuphromotha okukhokhelwe ukuthi kuthathwe njengomthonya nakuba abaningi benza kanjalo ngendlela yokusekela ukuzilibazisa kwabo kumphakathi noma ngisho nokuguqulwa ekubeni yithonya ngesisekelo sesikhathi esigcwele sobuchwepheshe.
Yiziphi Amakhokhelo Akhokhelwayo Noma Axhasiwe?
Ngenxa yokuthi abaholi abaningi base-Instagram banamathelisi abo, izinkampani eziningi kakhulu zikhetha ukutshala isikhathi nemali ekukhokheni abathonya be-Instagram ukuthuthukisa imikhiqizo noma amasevisi abo. Ukwenza kanjalo kungase kuphumelele kakhudlwana kunezokukhangisa zendabuko, ikakhulukazi uma uzama ukukhomba abantu abancane abangase bangadli amamagazini amathelevishini noma okuphrinta njengezizukulwane zangaphambilini.
Okungenani umbiko owodwa usho ukuthi amafemu okuthengisa abona ukubuyela okujwayelekile kokutshalwa kwezimali (ROI) okuzungeze u-$ 6.85 nge dollar esetshenziselwe ukumaketha okuhlobene nomthelela ngenkathi isifundo se-2017 sichazile ukuthi imali esetshenziselwa imikhankaso yemithonya ye-Instagram ingakhula kusuka ku $ 1.07billion 2017 kuya ku-$ 2.38billion ngo-2019.
Umkhankaso wokwenza umkhankaso wokukhangisa ku-Instagram ungaba neposi elilodwa elikhokhelwayo kwi-akhawunti yomthonya kodwa kungafaka futhi uchungechunge lwezikhalazo kanye / noma i-Instagram Stories, ukubuyekezwa okubhalwe phansi nokuvumela, amavidiyo, ukusakazwa kwevidiyo okubukhoma, noma umthelela wokulawula umkhiqizo i-akhawunti esemthethweni ye-Instagram yokushayela abalandeli, ukusebenzisana, noma ukudala umuzwa wokuthembeka nezithameli ze-akhawunti.
Ngakanani Imali eyenza i-Instagram Influencers Yenza?
Imali etholakalayo yokuthumela okuthunyelwe okukhokhwa ngumkhiqizo ingashintsha kakhulu kuncike ezinhlobonhlobo zezici ezifana nokuthi bangaki abalandeli umthelela , inani lemzamo edingekayo, isabelomali sokumaketha, futhi bangaki abanye abathonya abaqashwe ukuze babelane ngokuqukethwe okufanayo .
Abathonya be-Instagram bangakhokhwa noma yikuphi kusuka kuma-dollar amahlanu kuya ku-$ 10,000 (ngezinye izikhathi ngisho nakakhulu!) Ngomkhankaso ngamunye futhi akukho mkhakha wezemboni okwamanje okwamanje. Amanxusa amaningi namasevisi azoba nenani lentengo eliphakanyisiwe ngokususelwa kwinombolo yomlandeli we-akhawunti kodwa futhi, lokhu kuzohluka futhi akukho mali esethiwe.
Indlela Yokuba Influencer Ekhokhelwayo Instagram
Kulabo abanesimo esilandelayo ngokulandela ama-akhawunti abo we-Instagram, ukuba nomthelela kungase kumangalise futhi kuningi okusabisayo kunokuba abaningi bangacabanga. Nazi izindlela ezintathu eziyinhloko ezisetshenziselwa ukuqala:
- Thola i-Agent: Lokhu kuyindlela yokugcina ephezulu yokuthola imali yokuguqula ama-Instagram futhi iningi lisetshenziswe yilabo abaningi abalandeli noma abavele beyizibonelo zezobuchwepheshe noma umculi. Ngaphandle kokusiza iklayenti labo ukuba lenze imisebenzi evamile embonini yabo ekhethiwe, i-ejenti izophinde ifinyelele ezinkampanini futhi ibuze mayelana nemikhankaso yokukhangisa yezokuxhumana yomphakathi. Le ndlela ifana nokuzama ukuphonswa kuthengiselwano lwe-TV futhi ngokwemvelo kunomkhawulo kubantu abakhethayo abasebenzisi be-Instagram (isibonelo, izintandokazi nabadlali).
- Ukuxoxisana Ngokuqondile: Uma i-akhawunti ye-Instagram ibonisa ukubandakanya okuphezulu esihlokweni se-niche (njengokuhamba, ubuhle, ukudlala, njll) izinkampani zizofinyeleleka kumnikazi we-akhawunti ngqo ngokuphakamisa nge-imeyili noma umlayezo oqondile (DM) ngokusebenzisa uhlelo lokusebenza lwe-Instagram. Lokhu empeleni kuvame kakhulu kunabantu abaningi bacabanga ukuthi njalo kuyinto enhle ukuvula izaziso ze-Instagram app DM ukuze ungaphuthelwa ithuba.
- Izinhlelo zokusebenza kanye nezinsizakalo ze-Third-Party: Ngendlela evelele kakhulu yokuqalisa njengomsizi we-Instagram ukuzama enye yezinsizakalo eziningi zamahhala ezihloselwe ukuxhuma abacindezeli emakethe. Lezi zinsizakalo zivame ukuzinakekela zonke izinkokhelo zokukhokha kanye nezomthetho futhi zize zinikeze amathiphu kanye nezeluleko kubathonya abasha abangase bangaqiniseki ukuthi bangaxoxisana kanjani imininingwane noma bafake okuthunyelwe kahle. Enye yezinsizakalo ezingcono kakhulu ukuhlola yi-TRIBE ekhululekile ukujoyina futhi isheshe ibe yindlela eyaziwayo kakhulu yabathonya nabathengisi ukuxhuma ngemuva kokusungulwa e-Australia ngasekupheleni kuka-2015 nokwandisa umhlaba jikelele ngo-2016. I-TRIBE iphathwe ngokuphelele izinhlelo zabo ze-iOS nezinhlelo zokusebenza ze-Android nezibuyekezo cishe nsuku zonke ngemikhankaso yokuphromotha ehambisana nemikhiqizo ehlukahlukene ezindaweni ezihlukahlukene. Amabhizinisi anganikeza impendulo ngqo kubasebenzisi ngokusebenzisa uhlelo lokusebenza futhi izinkokhelo zenziwa noma ngokudluliselwa kwebhange ku-PayPal. Kunezinhlelo zokusebenza ezifanayo ezinikezela isevisi efanayo kodwa i-TRIBE yindawo engcono kakhulu yokuqalisa futhi iyona elula ukuyisebenzisa.