Emncintiswaneni wokuhlaziywa kwezenhlalakahle, idatha, nokwenza imali nokuphumelela komkhiqizo, i-Instagram manje inikeza ama-analytics we-Instagram, noma njengabantu abahle ku-Instagram bayibiza - I-Insights. Ukuqonda kuyisici abaningi abaye bacela - iminyaka. Izinhlelo zokusebenza zangaphandle kanye nezinsizakalo ezifana ne-Iconosquare zanikeze ama-analytics ngokugxila kwawo kokuqala hhayi ngezimpawu njengoba ziye zaqala ukungena. Lezi zinsizakalo zazingu-influencers ze-Instagram abafuna ukubona ukuthi izikhala zabo kanye nama-akhawunti abo azenze kanjani ukusiza futhi benethemba lokwenza imali nge-akhawunti yabo. Ngaphakathi kwezinsizakalo, uyakwazi ukubona i-plethora ye-analytics efaka ukuthi kahle kanjani okuthunyelwe kwakho ngabanye ngokuthunyelwe kwama-akhawuntini akho, yiziphi izinsuku nezikhathi ezingcono kakhulu zokuthumela, okulandela futhi akulandeli kahle ama-hashtag akho asebenza.
Ngendlela efanele, Instagram ifuna ukuqinisekisa ukuthi ungenza lokho ngaphakathi kohlelo lokusebenza. Ngokufanayo nama-analytics ukuthi i-Facebook inikeziwe, le Ncazelo ikunika ama-analytics afanayo. Le dashbhodi ibonisa ukuthi iyabalulekile njengoba manje ubona ukuthi abanye bahlanganyela kanjani nokuqukethwe kwakho. Manje usakwazi ukubona ukubonakala, ukufinyelela kwakho, nokubandakanyeka kwakho - kanye nabalandeli bakho bexhumana nabo ngokuthunyelwe kwakho (cindezela noma ukuphawula) bese uqhathanisa nabo okuthunyelwe namasonto angaphambilini.
Kulabo abazibuza ngenhloso yalezi zibalo ezivela kumbono womthengi, uma i-akhawunti yakho kanye nezikhala zayo ngabanye benza kahle, abakhangisi nabaxhasi bezinkampani, bangaphezu kwamandla okusebenza nawe ukuthi izinombolo zakho zilungile kanjani. Manje sekuyisikhathi sokufakazela ukuthi abalandeli bakho babala akuklanywanga (bathengiwe) nokuthi ukubandakanyeka kwakho akuklanywanga (kuthengwa). Nakuba kunamaphutha amaningi nalokhu okugcina. I-Instagram isibe yisisulu se-social media fallout ukuthi amanye amapulatifomu omphakathi wezenhlalo anqotshwa - kuyohlale kunokunye okumele kuthathe indawo yayo. Ngenhlanhla nge-Instagram, ine nkampani yomzali wayo, i-Facebook, ukusiza njengoba ihlala ingenja ephezulu yezo zonke amapulatifomu futhi ingabonakali ukuthi leyo midlalo yezokuxhumana yomphakathi izowa noma nini maduzane. Instagram noma kunjalo, kunomsebenzi okwenzayo. Ukuqonda kuyindlela eyodwa yokuthi idlulise phambili komncintiswano kanye nokuphila kwelanga. Futhi i-Insights ibonisa lokho okugcinwe esikhathini esizayo; ikhokhwe isikhangiso. Amabhizinisi amancane nezinkulu azothanda Ukuqonda.
Kunamabhizinisi angaphezulu kuka-200,000 ku-Instgram, usebenzisa isiteji ukuthuthukisa ukumaketha komkhiqizo namasevisi. I-Instagram ishilo kubo bonke abasebenzisi bayo, ingxenye yabo ilandela ibhizinisi futhi iyaqhubeka, empeleni cishe u-60% ufunde ngemikhiqizo emisha namasevisi ku-Instagram.
Ukuthunyelwa komhlaba wonke kwe-Insights eveziwe manje sekuphelile emhlabeni wonke kodwa kusekhona abaningi abangaphandle lapho bebuza ukuthi babheka ini.
I-Post Analytics ne-akhawunti ye-akhawunti
Ukuhlaziya okuthunyelwe yizicucu zomuntu ngamunye. Ungakwazi ukufinyelela ama-post analytics ngamunye ngokuchofoza okuthunyelwe kwakho bese ushaya 'Buka imininingwane.' Lapha uzothola:
- Ukuvezwa: Inani eliphelele izikhathi okuthunyelwe kwakho kubonisiwe.
- Finyelela: Inani lama-akhawunti ahlukile abone ukuthunyelwe kwakho.
- Ukuzibandakanya : Inombolo yokuthandwa namazwana kokuthunyelwe kwakho.
Ukuhlaziywa kwe-Akhawunti kukunikeza ukuphefumula okugcwele ukuthi i-akhawunti yakho ihambela kanjani ngesonto lamanje nokuthi lifanani namasonto adlule. Ungakwazi ukufinyelela izibalo zakho ze-akhawunti ngokugcwele ngokuchofoza ulwazi kukhasi lakho eliyinhloko ngakwesokudla phezulu. Lapha uzothola:
- Okuthunyelwe Okuphezulu Le Nyanga: Lokhu kubonisa konke okuthunyelwe kwakho kusukela ezinsukwini ezingu-30 zokugcina futhi kubonisa ukuthi yikuphi okungcono kakhulu.
- Abalandeli : Iphula izethameli zakho ngokuphelele ngobulili, ibanga lobudala, izindawo zakho eziphezulu, nokuzibandakanya kwezethameli zakho ngamahora amahle asebenzayo nezinsuku ezihamba phambili uma zisebenza. I-Instagram manje inikeza wonke umuntu amandla okuqonda kabanzi mayelana nabalandeli babo namanani abo. Ngokuhlinzeka ngezindawo ezithandwayo zomsebenzisi, ukuthanda ubulili, futhi iminyaka yalabo bantu, i-Instagramers kanye nemikhiqizo manje ingahlinzeka okuqukethwe okuzohambisana nokulandela abalandeli babo.
- Ubulili nobudala: Inikeza ukuhlukana kwezilaleli zakho ngobulili nobubanzi bominyaka yabo.
- Indawo: Inikeza lapho abalandeli bakho abakhuthele khona ngokuhlaselwa kwamadolobha namazwe.