Ngiye ngathola ithuba lokwenza izinto eziningi ezimangalisayo ngenxa yezithombe ezithwebulayo futhi eziningi sezizathu ezithinta isithombe senethiwekhi yomphakathi, Instagram. Naphezu kwezinguquko ezenziwa ngu-Instagram (ukunciphisa ukubandakanyeka, ukuxubha kwabasebenzisi, ukuqaliswa kwabakhangisi), kusalokhu kuhlale kube phezulu kuwo wonke amanethiwekhi omphakathi ngokuhlanganyela izithombe ezimangalisayo. Ukuvuthwa kwe-Instagram kubangelwa ukukhula kwayo kokuzikhandla nokubhekiselwe kubasebenzisi njengabasebenzisi. Abasebenzisi bahlukile ngokungafani ngaphakathi kwesikhulumi. Iminyaka eyizinkulungwane kuya kubazali nogogo kuya ezinkampanini zenkampani, bonke bafuna ukukhanya endaweni yesikhulumi.Umbuzo engiwubuziwe kaningi uthi, "Ungakwazi kanjani ukuba umdwebi wezithombe asebenzise ipulatifomu ukwandisa amathuba okuthola nokugcina amaklayenti?"
Ngithola lokhu kuyithakazelisa ngempela. Ekuqaleni, Instagram kwakuyindawo nje yomphakathi yokwabelana ngezithombe ezithathwe kakhulu futhi zabelwana kusuka efonini ephathekayo. Kusukela ngaleso sikhathi i-DSLR nezithombe ezifakiwe zefilimu ziyabelwe. Ekuqaleni, kwakukhona ukuhlehliswa kwesibhamu esivela ku-mobile photography purists. Kakhulu manje seyamukelwa futhi manje izingxenye ezimbili manje zihlangene ngokumelene nabasebenzisi be-meme nabamhlonishwa abaye basusa ezifweni zesithombe futhi basebenzise ngokuphelele i-Instagram njengenye enye inethiwekhi yomphakathi. Naphezu kwesitatimende esilandelayo, ngingathanda ukukholelwa ukuthi i-Instagram isengaba yindawo yokuhlala izithombe ezingahle zisize abathwebuli bezithombe abonise umsebenzi wabo, babelane ngokugqugquzela kwabo, futhi ekugcineni bakhuthaze ibhizinisi labo lokuzithombe bese bethola amakhasimende. Ngabasebenzisi abangaphezu kwezigidi ezingu-500, iphesenti yokudalwa, ukusebenzisana okungenzeka kanye nokusebenzisana, futhi amaklayenti angakhona asekhona futhi angafinyeleleka.
Njengomthwebuli wezithombe, ngingazisebenzisa kanjani i-Instagram?
Nginabangani abaningi bobabili abaqeqeshiwe nabamateur abaye bafaka i-Instagram ibe ngumakhi womthengi. Ngifuna ukungeza ukuthi benze lokhu ngempumelelo. Ukuba ababukeli bezindaba ezibukwayo, abathengisi bezimpahla zokuxhumana, ababaqashi bokuqasha - konke okuye kwenzeke ngenxa yobuqili babo kanye ne-savvy ngaphakathi kohlelo lokusebenza / inethiwekhi yomphakathi. Ngababuza ukuthi kungani wena noma omunye umuntu ofuna ukuthanda izithombe noma ukudala kufanele asebenzise inzuzo ye-Instagram - namanje!
1. Namanje kuyindawo yokudala. Manje i-Instagram akuyona indawo yodwa yokudala ubuciko ekuxhumaneni nomphakathi. Izinhlelo zokusebenza ezifana ne-EyeEm ngokuqinisekile zigxilwe kakhulu ezithombeni futhi zinikeza ithuba lokubona izithombe zakho ngokubambisana kwazo nezithandwa ze-Getty Images. Kodwa-ke, i-Instagram isendaweni yabantu abaningi, amehlo amaningi omsebenzi wakho ukuba abonakale futhi iqiniso litshelwe - isikhala sokuthi siphefumlelwe futhi siphefumulelwe. Njengengcweti yokudala, ungathatha lokho okubonayo ku-Instagram bese uthi kuwe, "Ngizithande - ngithande lokho noma nginesondo, angisoze ngenza into enje!"
2. Kusengumphakathi womphakathi. Instagram linikeza ukubandakanyeka okukhulu nesakhiwo sobudlelwane - uma ukhetha. Ungakwazi ukuhlangana nabanye abathwebuli bezithombe, amamodeli, ama-stylists, abaqondisi bemakethe, amaklayenti angakhona - konke okungaholela ekubambisaneni nasekuhlanganyeleni kanye nokuxhumana kwami okungaxhasi kwezimali - ama-instameets. Ngisho nangaphambi kokuthandwa kwe-Instagram ne-EyeEm, ekubeni yizinto ezibonakalayo zokudala, okuphumelelayo kulokho, kuzodingeka ube nezenhlalo futhi uhlanganyele nezilaleli zakho.
3. Kusengendawo ephelele yokwakha ibhizinisi lakho ngokuqwashisa nokuzithuthukisa. Imithombo yezokuxhumana, ngokujwayelekile, kumele isetshenziselwe ukusebenzisa ibhizinisi lakho kulezi zinsuku, kodwa lezi zithombe zokuxhumana zomphakathi ziningi kakhulu ezibonakalayo zokubuka ngoba uthola ukukhombisa umsebenzi wakho ngendlela engeyona yendabuko.
Uyini umehluko phakathi kwe-Instagram nephothifoliyo yakho e-intanethi?
Khumbula ukuthi i-Instagram namanye amanethiwekhi omphakathi ukukhombisa umsebenzi wakho ngendlela engekho ukuncintisana, engekho iphothifoliyo, yomuntu siqu, kanye nokuzibandakanya. Lona indawo yokubonisa umsebenzi wakho omuhle kakhulu, ezinye ze-BTS (ngemuva kwezigcawu), ezinye zomsebenzi wakho omangalisayo omangalisayo, umsebenzi wakho wokuhlola, njalonjalo njalonjalo. La mapulatifomu kufanele ahluke kwiphothifoliyo yakho ye-intanethi. Ngiyazi ngabanye abathwebuli bezithombe abaye bathola ukuthi nge-Instagram, kuye kwaba lula ukuvikela umsebenzi ngenxa yokufinyeleleka kwawo. Wonke umuntu unayo i-smartphone futhi kuleyo smartphone ngokuvamile isithonjana esincane se-Instagram app. Ungakwazi ukwengeza amaklayenti angakhona futhi wakhe ubuhlobo ngaphezu kwephothifoliyo yakho e-intanethi. Ungakwazi ukuhlanganyela ngempela namaklayenti akho angase akwazi ukuletha okungaphezulu kwesintu kunokuba ube ngephothifoliyo yendabuko. Futhi abantu abaningi abazobukela ku-Instagram feed yakho bazokwenza kanjalo kusuka efonini ephathekayo. Kuyashesha futhi kungabonisa ibanga lakho njengokudala. Khulisa lokho ukuze kuzuze.
Isibonelo, umculo wami kanye nekhonsathi ukudubula ku-Instagram yami kwangiholela ekudubukeni emlenzeni wokuqala we-Justin Timberlake 20/20 ikhonsathi, i-MTV VMA, nezinye izenzakalo eziningi ezingakaze zithole ukunakekelwa okukhulu kwi-website yami / iphothifoliyo yami. .
Futhi nge-Instagram, ngiye ngakwazi ukungena emincintiswaneni eminingi yezithombe noma ngicela ukufaka leyo mikhankaso futhi ngithole imiklomelo yomsebenzi wami kuphela ngombono we-hashtagging. Lena enye indlela i-Instagram ishintshile ngayo indawo yezithombe zabadwebi ukuze ziqaphele futhi zakha brand yazo siqu.
I-Instagram iyindawo onganikeza ngayo uhlangothi oluhlukile emsebenzini wakho nakwephothifoliyo yakho e-intanethi. Akufanele neze kube ikhophi yewebhusayithi yakho. Lokho akwenzi lutho. Kungaba ukuncoma kuwebhusayithi yakho noma iphuzu lakho lokudluliselwa kuphela emsebenzini wakho.
Wena Usengumfundi Ochwepheshe
Lapho ngiqala ukusebenzisa i-Instagram, wonke umuntu nomama wabo basebenzisa izihlungi ezinikezwe ngaphakathi kohlelo lokusebenza. Yingenye yezizathu ezenza abantu babe nemilutha kakhulu yokusebenzisa uhlelo lokusebenza. Izihlungi ze-vintage, ikakhulukazi, zenze uhlelo lokusebenza lukhangise nakakhulu kubasebenzisi. Isihlungi se-Early Bird sasimthanda kakhulu. Ngicabanga ukuthi ngithumele izithombe ezingaphezu kuka-75 zilandelana nalesi sihlungi esishaywa kuso. Lona incazelo yefad noma umkhuba. Njengazo zonke izitayela, lezo ziphela. Le ndlela yokuhlola ayifani neze. Ngokushesha ezinye izitayela ezibukwayo zaqala futhi abasebenzisi bavusa (empeleni ngicabanga ukuthi igama elifanele libalekele emhlambini) ngaphandle kokusebenzisa izihlungi ze-Instagram, ngisho nezintsha ezakhululwa.
Njengengcweti, njengoba ngithole ukuthi amakhasimende amaningi angabheka ukuphakelayo kwami kwe-Instagram njengomsebenzi womsebenzi, ngisheshe ngiyeke ukusebenzisa noma yikuphi ukuhlunga futhi nginamathele ekuthuleni okuyisisekelo. Ngifuna ukuqinisekisa ukuthi i-Instagram yami isondelene nokumelela komsebenzi engingayenza kumaklayenti angaba khona. Kwakungekho mayelana nezihlungi. Kwakungokuthi ngibone kanjani izinto nokuthi ngitshele kanjani indaba ngendwangu.
Uma uchwepheshe, sicela ungasebenzisi izihlungi ku-Instagram.
Kunezinhlelo zokusebenza eziningi lapho (uma wenza umsebenzi weselula ku-Instagram yakho) ongayisebenzisa engabonisa isitayela sakho nomsebenzi wakho. Izinhlelo zokusebenza ezifana ne- Snapseed, i- Lightroom Mobile , i- VSCO, i- Afterlight ukubiza amagama ambalwa. Zonke lezi zinhlelo zokusebenza zingatholakala ku-App Store, Google Play, noma Windows Marketplace. Sebenzisa lezi zinhlelo zokusebenza ukwethula isitayela sakho.
Khumbula i-Instagram isengumphakathi
Lesi yisici esisodwa esibaluleke kunazo zonke ku-Instagram lapho uchwepheshe kufanele akhumbule. Ungakhuthaza wena nomkhiqizo wakho, kodwa indlela engcono kakhulu yokwenza lokho ukwakha ubudlelwane futhi uhlanganyele emphakathini. Isici sezindaba zenhlalo yindlela engcono kakhulu yokuba uphumelele ku-Instagram. Joyina umphakathi, uhlanganyele nezilaleli zakho, wabelane, uphefumulelwe futhi uqhubeke ugqozi yizindlela ezingcono zokuvula le platform ibe yindlela enenzuzo yebhizinisi lakho lokudala. Nazi ezinye zezindlela ezibonakalayo zokwenza lokhu:
1. Hlanganisa futhi ulandele abasebenzisi ukuthi unamambala futhi unesithakazelo esiqotho. I- Mass elandela ama-akhawunti ingenye yezindlela ezimbi kakhulu zokwakha izethameli. Akukhona nje ukuthi kubonakala sengathi kunzima, kepha awukwazi ukuhlanganyela futhi uhlanganyele nabantu uma ungakwazi ukuhlanganyela nabo. Ukulandela izinkulungwane nezinkulungwane zama-akhawunti kwandisa amathuba okulahlekelwa umsebenzi omangalisayo. Ngenxa yokuthi i-Instagram inabantu abaningi futhi i-algorithm ishintshile kakhulu kakhulu kunayo yonke, kusho ukuthi kufanele ube nomphumela obalulekile kulokho okhetha ukukulandela.
2. Hlanganisa nalabo owalandela nalabo abalandela wena. Joyina ezingxoxweni umphakathi wakho onayo. Buza labo abakhuthaza ukuthi uhlanganyele. Phendula imibuzo kusuka kuzilaleli zakho. Yiba nesithakazelo futhi ube nesithakazelo kulezo miphakathi.
3. Cabanga ngendlela owabelana ngayo nokuthi yini oyithumelayo ekuphakelayo kwakho. Ngikhumbula ngikhuluma no-Eric Kim, umdwebi womgwaqo owaziwayo mayelana ne-Instagram eminyakeni embalwa emuva. Wayecabanga ukuthi ukuthumela kanye ngesonto kungcono kuye. Omunye wezithombe zami ozikhuthazayo, uHiroki Fukuda, wangitshela ukuthi ukuthumela kanye ngosuku kuyamsiza ukuba ahlale phezulu emdlalweni wakhe. Akukona nje ukuthi ubonisa ukuthi usebenza esiteshini, kodwa futhi kukugcina ukhuthazwa ukugcina ukudubula. Thola indawo yakho ejabulisayo, enhle yokwabelana futhi uqinisekise ukuthi isebenza nezilaleli zakho. Ungathola amawebusayithi angakusiza ukuthi unqume isikhathi esihle sokuthumela nokuthi yiziphi izinsuku, kodwa ngempela wazi izithameli zakho ukuthi zingcono kakhulu. Landela ugundane wakho.
4. Sebenzisa ama-hashtag ngaphandle kokusebenzisa kabi isici. Akuyona into engcono kakhulu ukufaka ama-hashtag izithombe zakho ngama-hashtag angu-50. Qaphela izethameli ongathanda ukuzizuza ngama-hashtag akho. Kanye nale ncomo, thala indawo yezithombe zakho. Uzomangala ukuthi bangaki abantu abafuna ukubona izindawo zezithombe.
Imicabango yami yokugcina
I-Instagram nezinye izinhlelo zokuxhumana zomphakathi ezibonakalayo ziyizindlela ezinhle zokwakha umkhiqizo wakho futhi zikhule ibhizinisi lakho lezithombe. Okuningi kwalokho engikushilo bekuyizeluleko ezinikezwe wona kanye / noma amathiphu engizisebenzisayo. Njenganoma yini, kuthatha isikhathi kodwa futhi ungayithola izinzuzo uma ukwenza ngokuqwashisa okuhle nolwazi ngendlela ipulatifomu ngalinye elisebenza ngayo. Instagram ingenye yezingxenyekazi. I-EyeEm manje manje i-Snapchat sonke isuke iqale futhi iqala ukwakha imali yezinto ezibukwayo. Konke ngezindlela ezahlukene nangamafashoni ahlukene, kodwa uwasebenzise ngokunembile futhi uba yithuluzi ukuze uphumelele ensimini yakho yokudala.