Izikhangiso ziza kuzo zonke izimo nobukhulu kodwa zinomgomo ofanayo - ukuthengisa umkhiqizo, isevisi, umkhiqizo. Umbhalo, okubukwayo noma ukuhlanganiswa kokubili yizici ezisemqoka kwanoma yisiphi isikhangiso sokuphrinta.
Ama-Main Elements of Advertisement
Ukudweba
Izithombe, imidwebo, kanye nemidwebo ye-graphic ziyizinto ezibalulekile ezibonakalayo zezinhlobo eziningi zezikhangiso. Ezinye izikhangiso zingase zibe nesiboniso esisodwa kuphela kanti abanye bangase babe nezithombe eziningana. Ngisho nezikhangisi kuphela-izikhangiso zingase zibe nehluzo ezithile ngesimo sezinhlamvu zokuhlobisa noma imingcele. Uma kufakwe izibonisi le ncazo ingenye yezinto zokuqala abafundi abaningi ababuke emva kokubukwayo. Akukhona kuzo zonke izikhangiso kodwa kuyindlela enika umkhangisi ithuba elilodwa lokubamba umfundi.
Iziqu
Isihloko esiyinhloko singase sibe isici esiqine kunazo zonke isikhangiso noma singase sibe sesibili kuya esibukweni esibukhali. Ezinye izikhangiso zingase zibe nama-subheads nezinye izakhi zetayitela kanye. Ukukwenza nje kube mkhulu akwanele, izihloko kufanele zibhalwe kuhle ukuze abafundi baziqaphele.
Umzimba
Ikhophi yimibuzo esemqoka yeskhangiso. Ezinye izikhangiso zingathatha indlela encane, umugqa noma amabili noma isigaba esisodwa. Ezinye izikhangiso zingase zibe umbhalo-zindzima ngezigaba zolwazi, okungenzeka zihlelwe ngesitayela sephephandaba lekholomu. Ngenkathi amagama engxenye ebaluleke kunazo zonke ikhophi, izakhi ezibukwayo njenge-indentation, izingcaphuno zokudonsa , izinhlamvu zezinhlamvu, nokubala kokudala nokulandelela kungasiza ukuhlela nokugcizelela umlayezo womzimba wesikhangiso.
Othintana naye
Ifomu lokuxhumana lesikhangiso lingase livele noma yikuphi esikhangisweni nakuba ngokuvamile seliseduze. Iqukethe eyodwa noma ngaphezulu:
Ilogo
Igama lomkhangisi
Ikheli
Inombolo yocingo
Imephu noma Iziqondiso Zokushayela
Ikheli leWebhu leWebhu
Okungeziwe
Ezinye izikhangiso eziphrinta zingase zibe nezakhi ezikhethekile ezengeziwe ezifana ne-envelope yokuphendula ibhizinisi ehlanganisiwe, ne-coupon, sheet sheet, isampula yomkhiqizo.
Ulwazi Olwengeziwe
- Isinyathelo se-Ogilvy Ad Design Design ye-5-Step
- Ukudala Isikhangiso Esiphelele
- Incazelo kanye nezibonelo zamathekisthi okubukwayo
- Ingabe Kufanele Uthole I-Degree Yokukhangisa?