Yonke imithetho yesakhiwo esihle sekhasi isebenza kwizikhangiso nakwezinye izinhlobo zamadokhumenti. Kodwa-ke, kunezinqubo eziningi ezivunyelwe ngokuvamile ezisebenza ngokuqondile ekukhangiseni okuhle kokukhangisa .
Umgomo wokukhangisa okuningi ukukwenza abantu bathathe uhlobo oluthile lwesenzo. Yeka ukuthi izici zesikhangiso zifakwa ekhasini zingasiza kanjani ukufeza lowo mgomo. Zama eyodwa noma ngaphezulu yale mibono yokuhlelwa yesikhangiso esingcono.
Ukuhlelwa kwe-Ogilvy
Ucwaningo lubonisa ukuthi abafundi bavame ukubuka okubukwayo, amazwibela, isihloko, ikhophi, nesignesha (igama labathengisi, imininingwane yokuxhumana) ngaleyo ndlela. Ukulandela ilungiselelo eliyisisekelo kwisikhangiso kuthiwa u- Ogilvy ngemuva kwesazi sokukhangisa uDavid Ogilvy owasebenzisa le fomu yokuhlela ezinye zezikhangiso zakhe eziphumelele kakhulu.
Ukuhlelwa kweZ
Misa ngokuqondile incwadi Z noma emuva S ekhasini. Beka izinto ezibalulekile noma labo ofuna umfundi ukuba abone kuqala ekugcineni kweZ. Iso lilandela indlela yeZ, ngakho faka "ikholi yakho esenzweni" ekupheleni kweZ. Loluhlelo luhambisana kahle Umdwebo we- Ogilvy lapho okubukwayo kanye / noma okuyinhloko okubamba khona phezulu kwe-Z nesignesha ngokushaya ucingo kuya ekupheleni kwe-Z.
I-Layout Ebonakalayo Yodwa
Nakuba kungenzeka ukusebenzisa imifanekiso eminingi esesikhangisweni esisodwa, enye yezakhiwo ezilula futhi mhlawumbe ezinamandla kunazo zonke zisebenzisa esinye sezibuko eziqinile ezihlangene nesiphezulu esinamandla (ngokuvamile esifushane) kanye nombhalo owengeziwe.
Umdwebo odwetshiwe
Sebenzisa izithombe noma eminye imifanekiso kusikhangiso ku:
- bonisa umkhiqizo osetshenziswayo
- bonisa imiphumela yokusebenzisa umkhiqizo noma isevisi
- faka imibono eyinkimbinkimbi noma izinkinga zobuchwepheshe
- thola ukunakwa ngamahlaya, ubukhulu, okuqukethwe okumangalisayo
Ukuhlelwa Okuphezulu Okuphezulu
Hlela iso lomfundi ngokubeka isithombe engxenyeni engaphezulu kuya kokubili kwezintathu zesikhala noma ngakwesokunxele kwesikhala, ngesihloko esinamandla ngaphambi noma ngemuva kokubukwayo, bese kuthi umbhalo osekelayo.
Ukuhlelwa kwe-Downside Down
Uma isikhangiso senziwe kahle, sizobukeka sihle kakhulu. Ngakho-ke, siphendule phansi, siphethe isikhathi sobude, ubone ukuthi ilungiselelo libukeka lihle yini .