Ama-Ad Agencies adinga Imiklamo Eyinkimbinkimbi, hhayi nje Ama-Artistic Ones
Njengemikhakha eminingi yokuklanywa kwemifanekiso, ukusebenza ekukhangiseni kuhlanganisa okungaphezu kokudala imiklamo kanye nezakhiwo zekhasi. Ngenkathi umsebenzi othize kungenzeka ukudala isikhangiso sokuphrinta somkhankaso noma ukuklama i-logo, le nsimu idinga nokuqonda ukumaketha, ubudlelwane bomphakathi kanye nemikhuba nemikhiqizo yabathengi. Ngaphandle komkhakha wezamabhizinisi, umklami wokukhangisa udinga ukuba ngumchwepheshe wedijithali nokuphrinta ukuklama nokukhiqiza kanye nokulungiselela imisebenzi yokushicilelwa emafomethi ahlukahlukene.
Ukuqonda Abathengi
Imiklamo yokukhangisa imayelana nokukholisa: uyathengisa umkhiqizo, ngakho-ke udinga ukuqonda ingqondo yomthengi futhi uqaphele izitayela zemakethe kanye nocwaningo. Ngenkathi ungase ungenzi ucwaningo ngokwakho, kuzodingeka usebenze neminyango yokukhangisa kanye nabachwepheshe ukuze uqonde ukuthi imakethe ehlosiwe yiyiphi. Udinga futhi ukuqonda amaklayenti e-ejenti nokuthi bazibeka kanjani emakethe.
Ukuqondisa Amathuluzi Namasu
Kunikezwe ukuthi, uma ungumklami wemifanekiso, ungobuchwepheshe ekudaleni iziboniso ezithinta amehlo: uyazi mayelana ne-typography, uthola i-theory yembala, futhi ungakhipha okuthile, noma ngabe ukhetha ukusebenzisa amathuluzi akho wedijithali. Uyi-wiz ku-Photoshop, i-Illustrator no-InDesign futhi mhlawumbe iDreamweaver, i-Flash ngisho ne-HTML ngqo ne-CSS.
Kodwa ukusebenzisa lezi mathuluzi enkonzweni yokuthengisa umkhiqizo, udinga ukuqonda indlela yokuhlela nokuhlela izakhi ekhasini ukuze abasebenzisi bahambe ngendlela oyifunayo. Ukuqondisa umbukeli ukuze uchofoze inkinobho, vakashela iwebhusayithi noma wenze ucingo kusho ukuthi zonke izinto ezisekhasini zisebenza kulowo mbono.
Ukusebenza namaKlayenti
Njengomklami ocacile we-ejensi yokukhangisa, cishe uzohlangana namakhasimende ngokuqondile ukucacisa ububanzi bephrojekthi futhi ulungise umyalezo umklamo kufanele ukhulume ngawo. Uzosiza ukuthuthukisa amasu okufinyelela emakethe eqondisiwe. Uma usuvele udale uhlaka, uzoliveza futhi uthole impendulo, bese ufaka izinguquko uze uqede ukuklama kokugcina. Ngaphandle kwalokho, ungase usebenze ngokuqondile nomqondisi wezobuciko kunokuba iklayenti.
Izinhlobo zomsebenzi
Izikhangiso zesikhangiso zakha imikhakha eminingi yemikhiqizo evela kuzikhangiso (noma ukuphrinta noma idijithali) nezincwajana eziya kuma-logos kanye namasu onke wokufaka uphawu.
Umklami ocacile udinga ukuqonda ngokugcwele isigaba esigcwele sokuklama nokukhiqiza. Uma lokhu kuyi-inthanethi yiphrojekthi, lokho kusho ukuqonda imiqondo yokuklanywa kwewebhu, njengokuthi ihluzo ezisezingeni eliphansi, izithombe ezishaywayo, nendlela yokuklama ikhasi lokubuka kumadivayisi amaningi kuhlanganise nalawo anezikrini ezincane.
Uma lokhu kungumsebenzi wokuphrinta, lokho kusho ukujwayelana nemibono yokuphrinta efana ne-DPI, inks, ukuphuma kwekhasi, ukunciphisa ubukhulu kanye nokukhishwa kwe-saddle. Yonke iphrinta inemfuno ehlukile ngokwezifiso zemidwebo, kepha iningi lamukela ama-PDF aphezulu.
Imisebenzi kanye nemfundo
Ukuze uthole umsebenzi wokuklanywa kwemifanekiso e-ejensi yokukhangisa, i-bachelor degree ekuklanyeleni imidwebo ngokuvamile kuyimfuneko, nakuba ngabe unobhala emkhakheni ohlukile, cabanga ngenye indlela yokuqeqeshwa kwezobuchwepheshe ukuze uthole amakhono adingekayo. Cabanga ukungena embonini njenge-intern uma ungenayo isipiliyoni.