01 kwezingu-10
Nquma ukuthi yini Ucwaningo
Ukukhulunywa Komphakathi kuyithuluzi elilula, eliwusizo lokuqapha nokulandela imidiya yomphakathi. Kukusiza ukuthi ubone ukuthi ubani owenza izinkomba zakho noma inkampani yakho- noma kunoma yisiphi isihloko, ngalokho. Ihlanganisa okuqukethwe okukhiqizwa ngumsebenzisi kusuka kumanethiwekhi omphakathi ahlukahlukene, kukuvumela ukuthi ufune futhi uhlaziye konke endaweni eyodwa.
Insizakalo yokusesha umphakathi iwela esigabeni esiphuthumayo esibizwa ngokuthi amathuluzi okulalela. Lokhu kuhlanganisa amasevisi abizayo ngamabhizinisi amakhulu kanye nesofthiwe elula yamafemu amancane nabantu ngabanye. Ekupheleni kwamandla ezimbonini, isibonelo, kukhona i-Cymfony ne-Biz360. Ekupheleni komthengi kukhona i-PostRank ne-Spinn3r. Ukukhuluma ngezenhlalakahle kuthatha ukuphela komthengi; Kulula ukuyisebenzisa futhi ikakhulukazi mahhala.
Njengamanye amathuluzi wokuqapha imithombo yezokuxhumana, Ukukhulunywa Kwezenhlalakahle kunikeza kokubili inguqulo yamahhala kanye nensizakalo ekhokhelwayo eneza ukusebenza okwengeziwe. Lesi sihloko sibuyekeza isevisi yamahhala.
Uzoqala Kanjani?
Qala ngokunquma ukuthi yini ofuna ukuyiqapha. Bese ufake igama lenkampani, umuntu, isihloko noma ibinzana ofuna ukucwaninga ebhokisini lokusesha ekhasini lekhaya lasekhaya lokushiwo kwezenhlalakahle.
02 kwezingu-10
Ukwenza Ukwaziswa Ngezenzo Zokukhuluma Ngezenhlalo
Imiphumela ihlelwe ngakwesokudla
Ngemuva kokuthi ugijime usesho ku-Okushiwo Ngezenhlalakahle, kungathatha iminithi, kodwa maduzane uzobona uhlu lokukhulunywa okuxubile kwegama noma ibinzana ocwaningayo.
Uma ukhethe amapulatifomu "okusesho konke" okuzenzakalelayo, uzobona izinto ezisuka kumakhasi e-Facebook, amathebhu, amabhulogi nokuningi. Chofoza kuzixhumanisi zokushiya iwebhusayithi ye-SocialMention bese ubheka ukukhulunywa kwangempela kusayithi lomthombo.
Ngakwesokunxele kwemiphumela yosesho, ebhokisini elikhulu elimnyama, kuzoba yizinga lezinombolo zegama lakho lokusesha:
- Amandla (amathuba okuthi abantu baxoxa ngaleli gama)
- Ukuzwela (isilinganiso sezinkulumo eziqondile ekukhulumeni okungalungile)
- Ukukhathazeka (imvamisa yokukhulunywa ngababhali abanayo)
- Finyelela (inani labalobi abahlukile abahlukaniswe inani eliphelele lokukhulunywa)
03 ka-10
Ukuhlunga Okushiwo Ngokwezenhlalo
Umcibisholo wokudonsa ngakwesokudla kwebhokisi lokusesha okukhulunywa kwezenhlalakahle kukuvumela ukuba uhlunge umbuzo wakho ukuwuvimbela kumanethiwekhi omphakathi, isibonelo, noma ukuphawula, abantu benza kubhulogi namanethiwekhi. Isihlungi osikhethayo sizonquma ukuthi hlobo luni lwemiphumela oluboniswayo.
04 kwezingu-10
Ukuhlaziya Izinkomba Zezingxoxo Zezenhlalo
Futhi ekhasini lekhasi, qaphela ibha yamaceleni kwesokunxele. Izama ukwahlulela ukuthi yikuphi okukhulunywa ngakho kwegama lakho lokusesha elihle, elibi noma elingathathi hlangothi futhi liphinde lenze uhlu lwamagama angukhiye abantu abasebenzisa isikhathi sakho.
Okuwusizo kakhulu, mhlawumbe, uhlu lwamagama angukhiye aphezulu. Lezi yizona ezivame ukusetshenziselwa ezokuxhumana zenhlalo ezihlobene negama lakho lokusesha. Ishadi lamabha libuye libonise ukuthi yikuphi okuthandwa kakhulu futhi ukuthi zivela kangaki izikhathi.
Ngaphansi ngezansi kukhona uhlu olwengeziwe lwamagama abasebenzisi aphezulu (abantu abakhuluma ngezihloko zakho) nama- hashtag aphezulu (amagama abantu asetshenziselwa ukukhomba isihloko sakho ku-Twitter.)
Okokugcina, phansi kwebar ohlangothini luhlu lwemithombo yemithombo yezenhlalakahle lapho ukushicilelwa kwezenhlalakahle sekutholile ukukhulunywa kwegama lakho, okubalwa ngevolumu.
05 ka-10
Hlunga Imiphumela yiNhlobo YezeMidiya Yomphakathi noma Isigaba
Ngaphezulu kwekhasi ngalinye lemiphumela yokusesha kwi-Social Mention imenyu yemithombo yezindaba. Le menyu ikuvumela ukuthi uchofoze kunoma isiphi isigaba noma umthombo wemidiya ukuze ulungise imiphumela yakho ngokushesha, ngaphandle kokuthi uphinde uphinde uphinde useshe.
Lokho le menyu ikuvumela ukuthi ukwenze kuqhuba ukusesha okujwayelekile, isibonelo, ukubona yonke imiphumela yosesho. Uma kukhona okuningi, futhi ufuna ukunciphisa imiphumela yakho, ungachofoza "amabhulogi" ukuze ubone ngokushesha okushiwo nguwe noma inkampani yakho kuphela kubhulogi, noma chofoza "amazwana" ukuze ubone ukuthi yiziphi izinhlobo zabantu abaxoxa ngazo mayelana nesihloko sakho endaweni yokubeka imibono yokuxhumana nabantu kanye nezinsizakalo.
06 kwangu-10
Ukuqapha inethiwekhi ethize yomphakathi
Ukuze useshe amanethiwekhi athile omphakathi usebenzisa Ukukhuluma Ngezenhlalo, chofoza "noma khetha imithombo yemidiya" isixhumanisi ngqo ngaphansi kwebhokisi lokusesha ekhasini lasekhaya.
Uhlu olude lwamasevisi wezindaba luzovela. Hlola ibhokisi ngakwesokunxele komthombo othize ofuna ukuqapha bese uchofoza inkinobho ethi "Usesho".
07 kwangu-10
Sesha Izithombe kumaNethiwekhi omphakathi kanye nabezindaba zomphakathi
Ukukhuluma kwezenhlalakahle kuyasiza kakhulu ekutholeni izithombe ezisetshenziselwa ezokuxhumana nabantu kanye namanethiwekhi.
Vele uchofoze ithebhu "yesithombe" phezulu kunoma yimaphi ikhasi lemiphumela ekukhulunyweni kwezenhlalo ukuze ubone izithombe abantu ababelana ngazo ku-TwitPic, Flickr, nakwamanye amanethiwekhi ahloselwe ukubuka.
08 kwezingu-10
Dala i-RSS Feed yokuqapha i-Social Media
Ngemuva kokuthi ugijime usesho kwi-Social Mention, ungakha futhi ulondoloze ukuphakelayo kwe-RSS okuzoqapha ngokuzenzakalelayo igama lakho lokusesha kumanethiwekhi amaningi ahlukene omphakathi.
Ukuqala, chofoza isithombe se- RSS se- orange ku-Side Mention sika-side sidebar ibha yecala.
Okuqukethwe okuhlobene nombuzo wakho kuzovela kufomethi ejwayelekile ye-RSS. Sebenzisa izihlungi ebhokisini lesokudla lokuhlunga imiphumela yakho ye-RSS, uvuselele, uthi, ngomthombo noma idethi.
Ekugcineni, qiniseka ukukopisha i- URL noma ikheli leWeb elivela kwibha yekheli lesiphequluli sakho seWebhu. Lelo yi-URL yilokho okuzodinga ukunamathisela kunoma yikuphi umfundi we-RSS ongayisebenzisa ukuqapha okuqukethwe kuwebhu.
09 kwezingu-10
Dala i-Alert nge-Social Mention
Ukushiwo Komphakathi kukuvumela ukuba ube nezixwayiso ezithunyelwe kuwe nge-imeyili equkethe ukukhulunywa kwamuva kwakho noma igama lenkampani yakho.
Ukwakha isaziso, faka ikheli lakho le-imeyili kanye nenkulumo yokusesha ebhokisini elithi "Ukwazisa Ngezenhlalakahle". Nsuku zonke i-default futhi ikhethe kuphela imvamisa uma usebenzisa inguqulo yamahhala.
Yilokho okudingekayo. Kulula!
10 kwangu-10
Dala i-Social Media Widget
Ukushiwo kwezenhlalakahle kunikeza ithuluzi lokudala iwijethi (i-snippet code) ongayifaka ebhulogi yakho noma kwiWebhusayithi ukuze ubonise imiphumela yangempela yosesho kusukela kunoma iyiphi indawo yabezindaba zenhlalo. Kungaba usizo uma uzimisele ukufunda kancane ikhodi ye-HTML .
Qala ngokuvakashela ikhasi lamathuluzi okuchaza umphakathi. Kopisha ikhodi ye-HTML ebhokisini ngakwesobunxele, futhi uhlele ngokucophelela ibinzana lokusesha elifakiwe kulo ukuze "esikhundleni somphakathi" nesikhathi sakho sombuzo.
Bese ukopisha uphinde unamathisele ikhodi yakho ebuyekeziwe endaweni ye-HTML yebhulogi yakho noma iwebhusayithi lapho ufuna ukukhombisa ukusakazwa kwemiphumela yosesho kusuka kumasayithi ahlukahlukene ezindaba zomphakathi.
Ikhasi lokusetha iwijethi liboniswa ngenhla, nebhokisi lekhodi ngakwesobunxele nesibonelo sewijethi esiphelile ngakwesokudla.