Izinhlelo Zokuthumela Imilayezo Yezinhlelo zokusebenza, kodwa iMithetho isakhiwe
Izinhlelo zokusebenza zokulayeza manje zifinyelela ezilalelini ezinkulu kunanoma yimuphi omunye amapulatifomu.
Le mkhuba yavela ekupheleni kuka-2015. Ibhizinisi le-Insider, ibhizinisi lezindaba zebhizinisi kanye ne-tech, likhishwe igrafu ngokuqhathanisa ithrafikhi kumasayithi amakhulu amane omphakathi wezokuxhumana - i-Twitter, i-Facebook, i-LinkedIn, ne-Instagram - kulezi zinhlelo zokusebenza ezine ezinkulu, isigaba esibandakanya i-WeChat, i-Viber, i-WhatsApp ne-Facebook Messenger. Umphumela wenza amakhanda avele: u-2015 uzokhunjulwa njengomnyaka lapho izinhlelo zokusebenza zokuthumela imiyalezo zidlulele ezokuxhumana nabantu. Futhi, kusakhula.
Kunabantu abalinganiselwa ezigidini eziyizinkulungwane ezintathu nokubala abasebenzisi abakhuthele njalo ngenyanga ekusebenziseni imiyalezo. Futhi uma kubonakala sengathi imikhiqizo isiqalile ukuqonda futhi ithola inani elivela kumanethiwekhi omphakathi, isikhalazo sezinhlelo zokusebenza zokuthumela imiyalezo njengendawo yokuxhuma ngqo nezilaleli eziningi zikhangeleka kakhulu ukungazinaki. Emazweni omhlaba ahlukanisiwe wezindaba, lapho imikhiqizo ikhuphisana khona nabathengi, izintatheli, namabhizinisi azo zonke izikhulu, ithuba lokufinyelela izithameli ezinkulu, ezincane neziselula zikhangayo. Siyakwamukela ekuqaleni kokukhangisa kokuqukethwe ngenkathi yezinhlelo zokusebenza zokuthumela imiyalezo.
Ama-brand asebenza kanjani nezinhlelo zokusebenza zokuthumela imiyalezo?
Izinhlelo zokusebenza ezifana ne-Line, Kik, i-Viber kanye nabanye zinikeza ububanzi bamathuba wemikhiqizo. Izindlela ezimbalwa zezindlela ezithandwayo ezisebenzisayo ukusebenzisana namakhasimende abo kuzinhlelo zokusebenza zokuthumela imiyalezo ziyi:
- Isevisi yeKhasimende : Ukuthumela imiyalezo kuyisiteji esingokwemvelo sokuphendula imibuzo nokuxazulula izinkinga kumakhasimende ngesikhathi sangempela nangendlela elula
- Ukuthengisa okuqondile : Inamba yemikhiqizo isebenzisa amapulatifomu omyalezo wokunikeza izincomo zomuntu siqu, noma izaphulelo ezikhethekile, okuholela ekuthengiseni okuqondile kwempahla yomkhiqizo. Umkhiqizo ungadala nokuqukethwe kwedijithali, njengezinsimbi noma imidlalo, engathengiswa ngokuqondile ngokusebenzisa uhlelo lokusebenza
- Ukukhangisa Okuqukethwe : Umqondo wokuhlinzeka ngokuzijabulisa kumakhasimende anakho akuyona into entsha - nezinhlelo zokusebenza zokuthumela imiyalezo zikhona izindlela ezithakazelisayo zokutshela izindaba, ukubonisa imikhiqizo nokubiza okukhulunywayo
Ngamafuphi, izinhlelo zokusebenza zokuthumela imiyalezo manje zinezinga elikhulu kangaka futhi zinikeza izindlela ezinjalo eziphoqelekile zokuxhumana nezilaleli ezifiselekayo, ukuthi izimpawu zidinga ukwamukela lezi zipulatifomu ezintsha, uma kungenjalo, kunanokuxhumana nomphakathi. Imikhiqizo eminingi isanda kuqala ukuqonda amandla okuthengisa ukuthi izinhlelo zokusebenza zemiyalezo zinikeza. Ezinye izimpawu ezihamba phambili, noma kunjalo, sezivele zisebenza. Ake sibheke izibonelo ezimbalwa.
I-Amazon kulayini
I-Amazon enkulu enkulu yokuthenga ayizange ichithe isikhathi sokusetha isitolo ku-Line, uhlelo lokusebenza lokuthumela imiyalezo nge-200M ngenyanga, abasebenzisi abakhuthele asekelwe eJapane, eThailand, eTaiwan nase-Indonesia. Ipulatifomu, evule izivalo zayo ezenzweni zangaphandle ngo-Mashi 2016, ingenye yeyokuqala ukuvumela abathuthukisi bangaphandle ukuba benze izingxoxo zokusetshenziswa ngaphakathi kohlelo lokusebenza. Ama-chatbots, okuyisisekelo sezingxenye zesofthiwe "esilinganisa izingxoxo," kuyindlela ebalulekile ukuthi izinkampani nezinye izinhlangano zixhumana nabantu ekusebenziseni imiyalezo. Uma ulandela i-akhawunti ye-Amazon kulayini, uhanjiswa ngezindaba ezinezindaba ezivela kwimikhiqizo enhle engathengwa kusayithi (hello rainbow unicorn mug !!) kanye nezithombe ezibonisa "indlela yokuphila" ye-Amazon Umsebenzisi oyinhloko - njengebhokisi lamabhokisi e-Amazon alindele ukuvulwa. Futhi izilwane ezifuywayo. Izilwane ezifuywayo ezinhle zidlala, futhi ngaphakathi, ama-Amazon amabhokisi. Uma ulandela i-Amazon, uyabingelela ngomlayezo, okukuvumela ukuba uvakashele iwindi le-Amazon lengxoxo efaka izixhumanisi ku-Deal of the Day, Izinhlelo zokusebenza zamahhala namageyimu, i-Prime Video, ne-Prime Music.
Zonke izixhumanisi zikhomba ngqo kwisayithi ye-Amazon yeselula futhi zinike amandla umsebenzisi ukuthi athenge / asebenze ngokuthutha. Kusukela manje, i-Amazon ayivumeli imilayezo engenayo esuka kubalandeli, ingxoxo isetshenziselwa i-Amazon kuphela ukuthumela imiyalezo.
Izinzuzo ku-Amazon :
- Ukushayela ngokuqondile ukuthenga
- Idala ubudlelwane obuqondile namakhasimende akhona futhi angase abe khona
- Ikhuthaza ukusetshenziswa kwezinzuzo zamalungu ngokunikeza ukufinyelela okulula kumculo we-Prime namavidiyo
H & amp; M ku-Kik
Eyasungulwa eCanada ngo-2009, i-Kik inamaphesenti angu-80M ngenyanga, abasebenzisi abakhuthele kuwo wonke iNyakatho Melika. Iningi labasebenzisi be-app - ngaphezu kuka-80% - liphakathi kweminyaka engu-13-24, okwenza indawo yesikhulumi ibe indawo ekhangayo yemikhiqizo efuna ukuxhuma noGeneration Z. Isibonelo esiphelele ngumthengisi womhlaba wonke, i-H & M. Vakashela i-"Botshop" ku-Kik futhi uzokwazi ukuqala ingxoxo nge-chatbot yomkhiqizo, obunikazi bayo ukuphakamisa izitayela nezembatho ngokusekelwe kokuthandayo. Uzocelwa ukuba uphendule imibuzo eyisisekelo mayelana nokuthi uyothengani (izambatho zamadoda noma izambatho zabesifazane), futhi ukhethe okuthandayo kusuka ezifweni eziboniswa ukuze uthole umqondo wesitayela sakho siqu. Ingxoxo iyamnandi futhi ixhumano, ne-chatbot isabela ngezindlela zokuzijabulisa, futhi isebenzisa eziningi zezithonjana ukuze ziqede ingxoxo. Uma ibhodlela linomqondo wesitayela sakho, uzobe ukhuthazwa ukuba ukhethe into yayo yokwakha isembatho nxazonke - isibonelo, ifulethi lamaflaya, isikhwama se-clutch, noma ijajethi ye-denim.
Kusuka lapho, izingubo eziphelele zizoboniswa futhi ungakhetha ukuthi "Yithande!" "Zama futhi," noma uthephe ku "Usesho olusha" ukuze uqale. Impahla ngayinye ekhonjisiwe ingathengwa ngokudlulisela phambili, okuholela ngqo kwisayithi ye-H & M yeselula, futhi ungabelana ngendwangu kwinethiwekhi yakho eyintandokazi yokuxhumana. Ngokubanzi ukuxhumana ne-H & M chatbot ku-Kik kuyindlela enhle yokuthola izincomo zesitayela somuntu siqu.
Izinzuzo ku-H & M
- Ukushayela ngokuqondile ukuthenga
- Ukwandisa ukuvezwa ngokukhuthaza ukuhlanganyela kwabanye kwamanethiwekhi omphakathi
- Idala ubudlelwane obuqondile namakhasimende angakwazi ukuzenza ngezincomo ezenziwe ngezifiso
I-Starbucks ku-Viber
I-Viber uhlelo lokusebenza lwemiyalezo ethandwa eSouth-East Asia, eYurophu naseMpumalanga Ephakathi. Uhlelo lokusebenza lukhonza abasebenzisi abangaphezu kuka-200M ngenyanga futhi luphethwe yi-media conglomerate Rakuten olithenge nge $ 900M ngo-2014. Kunezindlela eziningi ukuthi imikhiqizo ingasebenza nge-Viber. Ngesinye, bangakwazi ukuxhasa, noma ukuthengisa, izitika - imifanekiso abasebenzisi abangayifaka emilayweni yabo - eyenele ekuthandeni (okwenza okungaphezu kuka-$ 75M kwimali engenayo ngonyaka owodwa kuphela we-Line lokusebenza yolayini). Ama-brand angaphinde axhase "izingxoxo zomphakathi" ezingabangela ukubonakala komkhiqizo futhi zikwazi ukusebenzisana namakhasimende amasha amasha, kanye nokuthumela imilayezo kuzilaleli ezihlosiwe emhlabeni jikelele. I-Starbucks ihambe umzila wensimbi, ukhetha ukwenza ububanzi obuhle bemifanekiso etholakalayo emele umkhiqizo wayo weFrappuccino®. Okukhethwa kukho kufaka isitika esimnandi se-"Starbucks Date"?, Esisebenzisa ifonti ejabulisayo futhi izosebenza kahle ngokumema othile ukuba ahlangane naye ku-Starbucks, nebhobhothi enombhobho ocatshangelwe phezu kwekhanda, egcwele izithombe zesiphuzo esiphundu se-Starbucks futhi izinhliziyo.
Izinzuzo ku-Starbucks :
- Iveza umkhiqizo kumakhasimende angahle emhlabeni wonke
- Ikhuthaza ukwabelana kohlobo ngokunikeza izitifiketi zamahhala
- Ukushayela ekuthengisweni kwesitolo ngokukwenza kube lula ukuphakamisa ukuhlangana
- Idala ubuhlobo obuqondile namakhasimende angakwazi ukuhlinzeka ngokuhlinzeka ngezokuzijabulisa
Yini elandelayo?
Ngenkathi izinhlelo zokusebenza zokuthumela imiyalezo zinikeza ithuba lokufinyelela izithameli ezincane, ezithatha iselula emhlabeni wonke, ziletha nezinselele. Njengoba ngamunye anezici eziyingqayizivele, ama-brand akudingeki ukuba akhethe ngokucophelela amapulatifomu awo okukhethayo, kodwa futhi enze ngokwezifiso ukuthi kwenzeke ngayiphi indlela. Lokho kuthatha imithombo, umzamo, nokuhlolwa. Futhi ngenkathi ukuthengiswa okuqondile kusuka kuhlelo lokusebenza kulula ukukala, ezinye izinzuzo kunzima kakhulu ukulinganisa - njengokuqaphela umkhiqizo, umthelela wokuba nomphakathi, kanye nokubaluleka kwesikhathi eside sokukhangisa okuqukethwe. Ngokombono wamapulatifomu, ngeke babe nesithakazelo esincane ekukhuthazeni ukuthengisa okuqondile kunalokho ekukhiqizeni inzuzo ngokusebenzisa uxhasomali, ukukhokha-ukubekwa, nemikhiqizo yedijithali njengezintambo nemidlalo. I-Head of Facebook yeMilayezo Yemikhiqizo, uDavid Marcus, ichaze lesi sizathu: "Amaphethelo okukhokha akuyona leyo ephakeme, futhi sifuna ukufinyelela okubanzi. Amabhizinisi azofuna ukukhokha ukuze avezwe noma athuthukiswe - okuyinto ithuba elikhulu kithi. "
Njengokuvela kwe-intanethi, kanye nokuxhumana nomphakathi okulandela, ukuphakama kokuthandwa kwemiyalezo yezinhlelo zokusebenza kuletha kokubili amathuba namathintelo emikhiqizo. Indawo enkulu evulekile yokuhlola, izinhlelo zokusebenza zokuthumela imiyalezo zingakwazi ukuvumela ubudlelwano obuqondile namakhasimende ngokusebenzisa izinhlobo ezintsha zokuxhumana. Ngenkathi inani lemikhiqizo engayithola emizamweni yabo ayingakaziwa, abathengi bayozuza ngokuqinisekile njengoba sinethuba lokuxhumana nemikhiqizo yethu eyintandokazi ngezindlela ezihlukile. Yippee ki yay!