Izinkampani ezinkulu zikwazi okuningi ngawe kunokuba ungacabange - nansi indlela
Ukumbiwa kwedatha ukuhlaziywa kwemali enkulu yedatha ukuthola amaphethini nolwazi. Eqinisweni, ukumbiwa kwedatha kuyaziwa nangokutholakala kwedatha noma ukutholakala kolwazi.
Imayini ye-data isebenzisa izibalo, izimiso zokufunda komshini (ML), ukuhlakanipha kwezinto zokufakelwa (AI), kanye nemininingwane eminingi (ngokuvamile kusuka kumininingwane yolwazi noma amasethi wedatha) ukukhomba amaphetheni ngendlela enokuzenzekelayo futhi ewusizo ngangokunokwenzeka.
Kuyini Ukudayiswa KweDatha?
Imayini yemininingwane inezinhloso ezimbili eziyinhloko: incazelo nokubikezela. Okokuqala, izimayini zedatha zichaza ulwazi nolwazi olutholakala ekuhlaziyeni amaphethini kwedatha. Okwesibili, izimayini zedatha zisebenzisa izincazelo zamaphethini wedatha aqaphele ukubikezela amaphethini esizayo.
Isibonelo, uma uchithe isikhathi sokuphequlula kuwebhusayithi yezitolo yezincwadi mayelana nendlela yokuhlonza izinhlobo ezahlukene zezitshalo, izinsizakalo zezimayini zedatha esebenza ngemuva kwezigcawu kulesosiza ungena incazelo yokuseshwa kwakho ngokuphathelene nephrofayela yakho. Uma ungena futhi ngemva kwamasonto amabili, amasevisi okumbumbulu kwedatha yewebhusayithi asebenzisa izincazelo zokusesha kwakho kwangaphambilini ukubikezela izithakazelo zakho zamanje futhi unikeze izincomo ezithengiswa ezenziwe ngabanye ezifaka izincwadi mayelana nokukhomba izitshalo.
Indlela Idatha yokuDayiswa kwedatha
Imayini yemininingwane isebenza ngokusebenzisa ama-algorithms, isethi yemiyalelo etshela ikhompyutha noma inqubo yokwenza umsebenzi, ukuthola izinhlobo ezahlukene zamaphethini ngaphakathi kwedatha. Izindlela ezimbalwa zokuqaphela iphathini ezisetshenziselwa ukumbumbuluzwa kwedatha zibandakanya ukuhlaziywa kweqoqo, ukutholakala okungahambi kahle, ukufundwa kwezinhlangano, ukuxhomeka kwedatha, izihlahla zesinqumo, izinhlobo zokunquma, ukuhlukanisa, ukutholakala kwangaphandle, kanye namanethiwekhi we-neural.
Ngenkathi idatha yezimayini ingasetshenziselwa ukuchaza nokubikezela amaphethini kuzo zonke izinhlobo ezahlukene zedatha, ukusetshenziswa kwabantu abaningi abahlangana nabo kaningi, ngisho noma bengakuqondi, ukuchaza amaphethini ekukhethweni kwakho kokuthenga kanye nokuziphatha ukubikezela ukuthenga okuzayo esikhathini esizayo izinqumo.
Isibonelo, wake wazibuza ukuthi i- Facebook ihlale ibonakala kanjani ukwazi ukuthi ubuke kuphi ku-intanethi futhi ikukhombisa izikhangisi ku-newsfeed yakho ehlobene namanye amasayithi owavakashele noma ukusesha kwakho kuwebhu? Imayini ye-Facebook yedatha isebenzisa ulwazi olulondolozwe kusiphequluli sakho esilandela imisebenzi yakho, njengamakhukhi, kanye nolwazi lwalo lwamaphethini akho ngokusebentisa kwakho kwangaphambilini kwenkonzo ka-Facebook ukuthola nokubikezela imikhiqizo noma iminikelo ongayithanda.
Uhlobo Luni Lwemininingwane Engahlonywa?
Kuye ngensizakalo noma esitolo (izitolo zangasese zisebenzisa imayini yedatha futhi), inani elimangalisayo ledatha mayelana nawe namaphethini akho lingagcinwa. Idatha eqoqwe ngawe ingafaka ukuthi yiluhlobo luni lwemoto oyiqhudayo, lapho uhlala khona, izindawo ohambise kuzo, omagazini namaphephandaba obabhalisele wona, nokuthi ngabe ungashadile yini noma cha. Kungabuye futhi ubone ukuthi unayo yini izingane noma cha, yiziphi izinto ozilibazisayo, ezithandayo, ezokungcebeleka kwezombusazwe, okuthengayo ku-intanethi, okuthengayo ezitolo zangokwenyama (ngokuvamile ngekhadi lomvuzo wokuthembeka kwamakhasimende), nanoma iyiphi imininingwane owabelana ngayo mayelana nokuphila kwakho kuma-social media.
Isibonelo, abathengisi kanye nezincwadi ezisekelwe emakhakheni ezihloselwe abasebasha zisebenzisa ulwazi oluvela ezithombeni zezimayini zedatha ezinsizakalo zokuxhumana zenhlalo ezifana ne- Instagram ne-Facebook ukubikezela izitayela zefashini ezizokhanga abathengi abasha noma abafundi. Ukuqonda okutholakala ngemayini ye-data kungaba okucacile kangangokuthi abanye abathengisi bangakwazi ngisho nokubikezela ukuthi owesifazane angakhulelwa, ngokususelwa ekushintsheni okuqondile ekukhetheni kwakhe kokuthenga. Umthengisi, u-Target, kubikwa ukuthi unembile kakhulu nokubikezela ukukhulelwa okusekelwe emaphethini ekuthengeni umlando wokuthi uthumele amakhuphoni ngemikhiqizo yabantwana kumfana osemncane, okwenza ukuthi ahambe emfihlo yakhe yokukhulelwa ngaphambi kokutshela umndeni wakhe.
Ukumbiwa kwemininingwane kwedatha kunoma yikuphi, kepha okuningi kolwazi olutholiwe futhi luhlaziywe mayelana nemikhuba yethu yokuthenga, izintandokazi zomuntu siqu, izinketho, ezezimali kanye nemisebenzi ye-intanethi isetshenziswe izitolo nezinsizakalo ngenhloso yokuthuthukisa isipiliyoni samakhasimende.