Uma ukhokhiswa ukwakha noma ukuphatha iwebhusayithi, ingxenye yomthwalo wakho wemfanelo ukuqinisekisa ukuthi isayithi ingatholakala kubantu abafuna, kuhlanganise nezinjini zokusesha. Lokhu kusho ukuthi udinga ukuba nesayithi elingathinti kuphela ku-Google (nakwezinye izinjini zokusesha), kodwa njengoba kubalulekile - okungakutholi ukuthi uhlawulwe yizo zinjini ngenxa yesenzo esithatha isayithi. Isibonelo esisodwa sesenzo esizokuthola wena nesayithi lakho enkingeni "ukugqoka."
Ngokusho kwe-Google, ukuvala i-website kungukuthi "iwebhusayithi ebuyisela amakhasi ewebhu ashintshiwe kumajini aseshayela isayithi." Ngamanye amazwi, umuntu ukufunda isayithi uzobona okuqukethwe okuhlukile noma ulwazi kunokuba i-Googlebot noma amanye ama-robot wokusesha afunde isayithi angalungile. Esikhathini esiningi, i-cloaking isetshenziswa ukuze kuthuthukiswe injini yokusesha ngokuhlehlisa i-robot injini yokusesha ekucabangeni ukuthi okuqukethwe kukhasi kuhlukile kunalokho okuyikho ngempela. Lokhu akukaze kube umqondo omuhle. I-Google ekhohlisayo ngeke ikhokhe ekupheleni - bayohlala beyibala!
Izinjini eziningi zokusesha zizosusa masinyane futhi ngezinye izikhathi zihlwini lwabahlukumezi isayithi elitholakala ukuthi lizovala. Benza lokhu ngoba ukugqoka ngokuvamile kuhloswe ukukhohlisa ngokuphelele izimo zokusebenza ze-injini yokusesha kanye nezinhlelo ezikhomba ukuthi yini eyenza isayithi libe yizinga eliphezulu noma eliphansi kuleyo injini. Uma ikhasi ikhasimende elibonayo lihlukile kwekhasi lapho ibhoksi lokusesha libona khona, khona-ke injini yokusesha ayikwazi ukwenza umsebenzi wayo futhi ihambise okuqukethwe okuhambisanayo / amakhasi ngokusekelwe kumbuzo wokucinga wezivakashi. Yingakho izinjini zokusesha zivinjelwa amasayithi asebenzisa i-cloaking - lo mkhuba uphula umqunjwana walokho okushiwo izinjini zokusesha.
Ingabe Ukufanisa Indlela Yokugqoka?
Esinye sezici ezintsha kunazo zonke kumasayithi wewebhu amaningi athuthukile ukubonisa okuqukethwe okukhethekile kuye ngokuthi kunezici ezihlukahlukene ezinqunywe amakhasimende ngokwazo. Amanye amasayithi asebenzisa inqubo ebizwa ngokuthi "Geo-IP" ekhomba indawo yakho ngokususelwa ekhelini le-IP ongene ngemvume futhi ubonise izikhangiso noma ulwazi lwezulu oluhambisana nengxenye yakho yezwe noma izwe.
Abanye abantu baye baphikisa ukuthi lokhu okwenziwe ngokwezifiso kuyindlela yokugqoka ngoba okuqukethwe okunikezwa kumakhasimende kuhluke kunalokho okunikezwa ku-robot injini yokusesha. Okuyiqiniso ukuthi, kulokhu, i-robot ithola uhlobo olufanayo lokuqukethwe njengamakhasimende. Kuyinto nje eyakhelwe kulowo ndawo yendawo noma iphrofayli ohlelweni.
Uma okuqukethwe okunikezayo akuxhomekile ekuzileni ukuthi ngabe isivakashi singumbhobho we-injini yokusesha noma cha, khona-ke okuqukethwe akuzange kubekwe.
Ukulimaza
Ukugqoka kubhekene nokuqamba amanga ukuze uthole indawo engcono ngezinjini zokusesha. Ngokuvala i-webhusayithi yakho, ukhohlisa abahlinzeki benjini yokusesha futhi ngaleyo ndlela noma ubani oza kusayithi lakho kusuka kusixhumanisi esinikezwa yizo zinjini zokusesha.
Izinsimbi eziningi zokucwaninga zikhungatheka. I-Google nezinye izinjini zokusesha eziphezulu kakhulu kuzosusa isayithi lakho ohlwini lwazo ngokugcwele futhi ngezinye izikhathi ziluhluze (ukuze ezinye izinjini zingalubhalisi noma) uma zitholakala ukuthi zivale. Lokhu kusho ukuthi ngenkathi ungase ujabulele isikhundla esiphezulu isikhathi, ekugcineni uzobanjwa futhi ulahlekelwe yizo zonke izikhundla zakho ngokuphelele. Lena isu elifushane, hhayi isixazululo sesikhathi eside!
Okokugcina, i-cloaking ayisebenzi ngempela. Izinjini eziningi zokusesha ezifana ne-Google zisebenzisa ezinye izindlela ezikuphela kwekhasi ukucacisa isimo sekhasi. Lokhu kusho ukuthi isizathu esiyinhloko sokuthi uzosebenzisa i-cloaking ukuze uqale nayo siyohluleka noma kunjalo.
Noma Ingabe?
Uma ujoyine i-firm optimization esebenza ngokugqoka, cishe kuzokutshela izizathu eziningi zokuthi kungani kungeyona into embi. Nazi ezinye zezizathu ezingakunika zona ukuze uzame ukugqoka isayithi lakho:
- "Okuqukethwe kusasebenza"
- Ngenkathi kungenzeka ukuthi ibalulekile, kusengamanga kumakhasimende akho futhi ubanikeze okuhlukile kunalokho okungenzeka babelindele.
- "Kudingeka sivikele ikhodi ye-HTML "
- Ngamasayithi kuwo yonke iWebhu efundisa abantu ukuthi babhale kanjani HTML ngezindlela ezihlukahlukene, ukuvikela ikhodi ye-HTML ngokuyisisekelo kungenangqondo. Abakhiqizi abaningi bezobuchwepheshe bangalingisa futhi bathuthukise iWebhu kuphela ngokuyibuka.
- "Ngeke ubanjwe"
- Yebo, ngezinye izikhathi kungase kube nzima ukufakazela ukuthi isayithi livale okuqukethwe, ikakhulukazi uma behlambalaza kakhulu, kodwa kungenzi kahle. Okuyiqiniso ukuthi, uma isayithi lakho lithandwa kakhulu, lizobanjwa ekugcineni.
- "Awukwazi ukuncintisana ngaphandle kwalo"
- Uma isayithi lakho lingakwazi ukuncintisana ngokwezifiso zalo, mhlawumbe akufanele kube nokuncintisana. Ukuncintisana ngokusebenzisa imikhuba yamabhizinisi e-shady kuyindlela enhle yokuziphatha engaholela ekuhlaselweni okukhudlwana nokubi ngokumelene namakhasimende akho.
Ngezansi - izinjini zokusesha zikutshela ukuthi ungasebenzisi i-cloaking. Lokho kuphela isizathu sokungenzi, ikakhulukazi uma umgomo wakho ukwedlula izinjini. Noma nini i-Google ikutshela lokho okungafanele ukwenze, umkhuba omuhle ukulalela iseluleko sabo uma ufuna ukuqhubeka nokuvela kuleyo njini yokusesha.
Isihloko sokuqala sikaJennifer Krynin. Ihlelwe nguJeremy Girard ngo-6/8/17