Kuningi okuye kwashiwo mayelana nezinzuzo zokumaketha kwe-SMS ye-mobvertiser. I-SMS ethobekile noma uMshuwalense Omfushane ngokungangabazeki isu elihle kakhulu lamabhizinisi afuna ukuxhuma namakhasimende amaningi, ngefoni zabo kanye nama-smartphones. Kodwa-ke, lesi sici sokumaketha kweselula asikho ngaphandle kwehla. Kubalulekile ukuthi i-mobvertiser iqonde izinzuzo nezingozi zokumaketha kwe-SMS, ngaphambi kokungena emkhakheni bese kudala imikhankaso yokukhangisa enhle.
Wonke umuntu omthengisi we-newbie kufanele aqonde izinzuzo nezinkinga zokumaketha kwamaselula . Kuyafana nokuthengiswa kwe-SMS. Nakuba lesi sici sokumaketha singasiza ngempela inkampani ukuba ifinyelele ekuphakameni kwempumelelo, nayo inezinkinga zayo.
- I-SMS njengeThuluzi elihle kakhulu lokukhangisa kwe-Mobile
Uhlu olungezansi luyizinzuzo nezingozi zokumaketha kwe-SMS.
Izinzuzo zokuthengisa nge-SMS
Ukuthengisa umkhiqizo noma isevisi ngendlela ye-SMS ingenye yezindlela ezinhle kakhulu zokufinyelela amakhasimende amaningi, ngenxa yezizathu ezilandelayo:
- Njengoba abasebenzisi bangena ngemvume ukuthola imilayezo ye-SMS ezivela ezinkampanini, lolu hlobo lokumaketha ludonsa kwizithameli ze-niche, ezinesithakazelo esikhulu sokwazi okwengeziwe ngomkhiqizo noma isevisi ethintekayo.
- Njengoba zonke izigijimi ziphuma kubasebenzisi ngesikhathi sangempela futhi zithunyelwa ngokushesha, izinkampani zingahlinzeka ngamadili angenasiphakamiso kumakhasimende abo. Amabhizinisi afana ne-real estate angakwazi ukwazisa ngokushesha amakhasimende mayelana nokufakwa ohlwini kwendawo kanye nezakhiwo zakamuva ezitholakalayo. Amabhizinisi ezitolo zokudlela nawo ayazizuzisa, ngoba angakwazi ukukhonza amasheya wansuku zonke ukuheha amakhasimende amaningi kule ndawo.
- I-SMS ixhumane kakhulu, izinkampani zingaqhubeka nokuthintana njalo nabasebenzisi, zibanxusa ukuthi zihlanganyele ekuhlolweni, zigcwalise imibuzo futhi zivote eziphenyweni .
- Ukuqoqa idatha yomsebenzisi kulula kakhulu ngendlela yokumaketha kwe-SMS. Lokhu kwenza kube lula kenkampani ukwenza izinguquko emkhankasweni wokukhangisa, futhi uma kunesidingo.
- Izinkampani zingacabanga ukunikeza umvuzo wokubamba iqhaza kwabasebenzisi. Uma bengakwazi futhi ukuhlanganisa lokhu ngezinhlobo ezahlukene zemithombo yezenhlalo yeselula etholakalayo namuhla, abasebenzisi abakhona bazokwazi ukusakaza umyalezo wabo ngezwi lomlomo.
Ukuthengiswa kwe-SMS
Manje ake siqonde ukungalungi kokumaketha kwe-SMS. Nazi ezinye izinto zokumaketha kwe-SMS:
- I-SMS ivumela izinkampani ukuba zincane kakhulu isikhala sokukhangisa. Umkhawulo ophezulu wemilayezo yombhalo yizinhlamvu ezingu-160. Ngaphandle kwalokho, umkhangisi akakwazi ukwengeza umsindo othakazelisayo noma imifanekiso kwimilayezo. Lokhu kunganciphisa ubuciko bomkhangisi.
- Njengoba umlayezo we-SMS ufushane , i- mobvertiser kuzodingeka ibeke isikhathi esengeziwe nokuzama ukwenza umkhankaso owanele, ozoheha abasebenzisi abaningi. Futhi, isikhangiso esifanayo asikwazi ukuphindaphindiwe kaningi, ngokungafani nezikhangiso ze-TV noma zomsakazo. Isikhangiso ngasinye se-SMS kufanele sibe negama elihlukile futhi sinikezwe.
- Akulula kakhulu ukubandakanya abasebenzisi beselula njalo futhi bakhuthaze ukuba bangene ukungenisa imilayezo kumakhalekhukhwini abo. Ngisho noma bekhetha ukungena, akudingekile ukuba bafunde yonke imiyalezo inkampani eyithumela yona. Imilayezo ethunyelwe ngaphandle kwemvume yomsebenzisi ivame ukulahlwa njengogaxekile.
- Ngenkathi imiyalezo yombhalo ifomu ejwayelekile kakhulu yokuxhumana phakathi kwabasebenzisi beselula namuhla, ukumaketha kwe-SMS manje sekuthola ukuthandwa. Ngaphandle kwalokho, lolu hlobo lokumaketha luyala izithameli ezilinganiselwe kakhulu, njengoba nje kuphela iqembu labantu abadala elisebenzisa imiyalezo ngesilinganiso esivamile. Kule ndawo encane, inani elincane labasebenzisi lingakhetha ukungena ukuze lithole imilayezo futhi inamba encane nakanjani ingakhathazeka ukubheka umlayezo. Leso sici sinciphisa kakhulu ubukhulu bezilaleli zakho.
Ekuphetheni
Njengoba ubona, ukumaketha kwe-SMS kunezinzuzo nezinkinga zayo, njenganoma iyiphi enye imboni. Umsebenzi wakho njenge-mobvertiser ukuqinisekisa ukuthi ufundela izithameli zakho ze-niche ngokuningiliziwe, uthole u-pulse wakho futhi uqonde ukuthi yikuphi, okuzobakhanga kumkhiqizo noma isevisi yakho.
Uke wazama ukumaketha kwe-SMS? Yini eye yaba yinto yakho siqu? Zizwe ukhululekile ukwabelana ngemicabango yakho nathi.