I-Long Tail ibinzana elivela ehlokweni eliphefumulelwe nguChris Anderson. Kusukela ngaleso sikhathi uye wandisa umqondo waba blog kanye nencwadi. Sivame ukuzwa igama elithi "i-Long Tail" noma ngezinye izikhathi "umsila we-fat" noma "umsila obukhulu" ngokubhekisela ekusebenziseni injini yokusesha ne-Google.
Kusho ukuthini?
Ngokuyinhloko, i-Long Tail iyindlela yokuchaza ukumaketha kwe-niche nendlela esebenza ngayo ku-Intanethi. Amarekhodi amasiko, izincwadi, amabhayisikobho, nezinye izinto zenzelwe ukudala "hits." Izitolo zingakwazi kuphela ukuthwala izinto ezidumile kakhulu ngoba zazidinga abantu abanele endaweni yokuthenga izimpahla zabo ukuze baqoqe izindleko eziphezulu ezihilelekile ekuthengiseni.
I-Internet iyashintsha lokho. Ivumela abantu ukuthi bathole izinto ezingathandwa kakhulu nezihloko. Kuvela ukuthi kunenzuzo kulabo "abakhohlwa," futhi. Ama-Amazon angathengisa izincwadi ezingavamile, i-Netflix ingabasha ama-movie angacacile, futhi i-iTunes ingathengisa izingoma ezingavamile. Kungenzeka ukuthi lezo zingosi zinevolumu eliphezulu futhi abathengi bakhangwa yizinhlobonhlobo.
Lokhu Kusebenza Kanjani ku-Google?
I-Google yenza iningi lemali yabo ekukhangiseni kwe-intanethi. U-Anderson ukhulume ku-Google ngokuthi "Abakhangisi be-Long Tail." Baye bafunda ukuthi abadlali be-niche badinga ukukhangisa okuningi, uma kungenjalo kunezinkampani ezijwayelekile.
U-CEO u-Eric Schmidt uthe, "Into emangalisa nge-Long Tail ingumsila omude kangakanani, nokuthi mangaki amabhizinisi angazange akhonze ukudayiswa kwendabuko," lapho echaza isu le-Google ngo-2005.
I-AdSense ne-AdWords isebenza ngokusekelwe, ngakho-ke abakhangisi be-niche nabamemezeli bokuqukethwe be-niche bangakwazi ukuwasebenzisa. Ayithengi i-Google noma yikuphi okungeziwe ngaphezulu ukuze avumele amakhasimende aseT Long Tail ukuba asebenzise le mikhiqizo, futhi i-Google yenza izinkulungwane zezigidi ngenzuzo evela kuhlanganiso.
Lokhu kusebenza kanjani ku-SEO
Uma ibhizinisi lakho lithembela kubantu abathola amawebhusayithi wakho ku-Google, i-Long Tail ibaluleke kakhulu. Esikhundleni sokugxila ekwenzeni ikhasi elilodwa leWebhu ikhasi lewebhu elidume kakhulu, gxila ekwenzeni amaphepha amaningi asebenza ezimakethe ze-niche.
Esikhundleni sokugxila ekuthuthukiseni amakhasi akho ngezwi elilodwa noma amabili ethandwa ngempela, zama imiphumela ye-Long Tail. Kunomncintiswano omncane kakhulu, futhi kusekhona indawo yokuthandwa kanye nenzuzo.
Izindwangu Nezintambo Eziqinile - Imali Kuhlangene
Abantu bavame ukubhekisela ezintweni ezithandwayo, amakhasi, noma amawijethi njenge "ikhanda," ngokungafani ne-Long Tail. Futhi ngezinye izikhathi zibhekisela "emsila onomsila," okusho izinto ezithandwa kakhulu ngaphakathi kwe-Long Tail.
Ngemuva kwephuzu elithile, i-Long Tail iphetha ukuphuma ekungeneni. Uma kuphela umuntu oyedwa noma ababili abavakashele iwebhusayithi yakho, mhlawumbe ngeke wenze imali kusuka ekukhangiseni kuso. Ngokufanayo, uma ungumbloga obhala ngesihloko se-niche kakhulu, kuyoba nzima ukuthola izithameli ezanele ukukhokha imizamo yakho.
I-Google yenza imali ezikhangisweni ezidumile kakhulu ekhanda phansi kwesigaba se-thinnest se-Long Tail. Basengenisa imali kubhulogi engakenzi imali encane yokuthola imali yokukhokhelwa kwe-AdSense.
Abashicileli bokuqukethwe banenkinga ehlukile ne-Long Tail. Uma wenza imali nokuqukethwe okuhambisana ne-Long Tail, ufuna isigaba esanele ngokwanele ukwenza kube kuhle. Khumbula ukuthi usadinga ukuhlela ukulahleka kwakho ngobuningi ngokunikeza okuhlukahlukene. Esikhundleni sokugxila kubhulogi eyodwa, gcina ezintathu noma ezine ngezihloko ezihlukene.