Abathuthukisi Bokukhangisa Abakhengisiwe Abalingani be-Facebook

I-Facebook iqoke ama-sPMD angu-12, Abathuthukisi Bamakhasimende Abakhengiswayo Abakhulu (i-sPMD). I-sPMD yiklomelo eligcinwe iqembu elincane labathuthukisi bokukhangisa abathandwayo (PMDs) abashayela umthelela omuhle emnyangweni wokuthuthukiswa kwe-Facebook. I-PMD ngayinye yezinhlelo zathola ukuhlukana ngokusebenzisa inqubo yokukhetha eqondile eyayisekelwe ekubalukeni okwabelwana, ukulungiswa kwezimiso, nokukwazi ukukhula nge-Facebook. Izinkampani ezikhethiwe zizothola izinga eliphezulu lokusekela kusuka kumaqembu e-Facebook; Ngokubambisana, i-Facebook ilindele ukuthi i-sPMD ngayinye ibonise ukuphumelela okungakaze kube khona futhi ihambise ubuchwepheshe obwenza ukukhangisa komphakathi kube lula futhi kuphumelele kakhulu kumakethe emhlabeni wonke.

I-CEO ye-Facebook uMark Zuckerberg uthi isihloko se-PMD esiyinhloko "sihluke kakhulu kunazo zonke esizihlinzekele kubakhi bethu bokukhangisa futhi sibonisa isithakazelo sethu ekwakheni ubuhlobo obubanjelwe umoya weqiniso wokubambisana nokubambisana kokubambisana." Umgomo walesi sinyathelo ukuqinisa ikhono lika-Facebook lokuhlangabezana nezidingo zabaklayenti nokusheshisa ukuguqulwa kokumaketha kumadivayisi eselula.

Izinkampani zizohlolwa kabusha njalo ezinyangeni eziyisithupha. Kulezi zikhathi, i-Facebook izocabangela nokumema amanye ama-PMD ukuthi ajoyine.

01 kwezingu-12

I-Adobe

Isithombe sihlonipha i-Adobe

I-Adobe yasungulwa ngo-1982 ngenhloso yokuzama ukuxazulula inkinga yokuthola umbhalo nemifanekiso kwesikrini sekhompyutheni ukuhumusha ngokunembile futhi ngokucophelela ukuphrinta. Futhi basebenze ekuqaliseni ukuguqulwa kwedeskithophu yokushicilela ngomkhiqizo wabo, i-Adobe PostScript, eyayinendlela entsha kakhulu yokunyathelisa umbhalo nemifanekiso.

Namuhla, amathuluzi namasevisi we-Adobe asebenzela amakhasimende awo ekusizeni ukudala okuqukethwe kwedijithali, ukuhambisa okuqukethwe kuwo wonke ama-media namadivaysi, ukulinganisa nokwenza ngcono isikhathi, nokufeza impumelelo enkulu yebhizinisi. I-Adobe isiza amaklayenti ayo ukwenza, ukuphatha, ukukala nokwenza imali yabo yedijithali kuwo wonke umzila kanye neskrini kalula ngosizo lwabachwepheshe kanye namathuluzi okuzisebenzela ezinhlobonhlobo zezinhlelo zabo.

02 kwezingu-12

I-AdParlor

Isithombe sihlonipha i-Ad Parlor

I-AdParlor yasungulwa ngo-2008 futhi yazuza ngo-Okthoba 2011. I-AdParlor iyasiza ukusingatha imikhankaso emikhulu ye-Ad Ad, ukunikeza isisombululo sokuphatha okugcwele kanye nesisombululo sokuzenzela indlela yokuthenga i-Facebook Ads. Banikeza lezi zinsizakalo eziningi zabathengi abakhulu abasebenzisa indawo yabo yokuthenga izikhangiso zabo.

I-AdParlor isebenza ngemikhiqizo emikhulu, ama-ejenti, nezinkampani zokudlala zenhlalo njengabakhangisi. Ukwesekwa kwabo kobuchwepheshe bokusekela ngokugcwele kanye nezixazululo zokuzihlanganisa nabo banikeza izimpendulo ezisheshayo kanye nemibiko esheshayo / enembile ukusiza ukuletha konke kungena ekhasini elilodwa ledeshibhodi. I-AdParlor iqoqa imininingwane kanye nedatha yesikhangiso - ikuvumela ukuba ulinganise imithombo ekhokhelwayo ekhokhwayo. Ngaphandle kokuthenga izikhangiso zamakethe ezivamile, i-AdParlor inikeza nezikhangiso ze-premium, izikhangiso zokuthunyelwe kwekhasi, izikhangiso ezivuliwe zesenzo se-graph, izikhangiso zeselula, nezinye izikhangiso eziningi ezihlukile ongazisebenzisa nge-Facebook.

03 ka-12

I-Alchemy Social / Ukukhanyiswa

Isithombe esihle nge-Alchemy Social

I-Alchemy Social iyingxenye yenkampani enkulu eyithenge, i-Experian Marketing Services. I-Alchemy Social yinkampani yezobuchwepheshe ehlala ezisiza ukudala imikhankaso yokukhangisa yemidiya yezenhlalo futhi uzama ukuhlanganisa inhlalakahle nezinye izindawo zokudayiswa kwedijithali nokuqondile. Uhlu lwabo olubanzi lwamakhono okukhuthazwa kwezenhlalakahle kusiza amaklayenti ukuba avulwe ngempela amathuba okuxhumana kwezenhlalo futhi awanike amandla ekwakheni ubuhlobo obunenjongo nangokwenzuzo namakhasimende abo.

Ngaphandle kokuba i-Facebook sPMD, i-Alchemy Social inikeza izinsizakalo zokukhishwa kwezokukhangisa, ukubonisana, kanye ne-Alchemy Social Ad Manager, okuyindlela yokuphatha izikhangiso ze-Facebook enikeza abakhangisi igunya lokudala nokuletha imikhankaso enkulu yokukhangisa yomphakathi ngokusebenzisa umshini ophezulu wokukhangisa womsebenzisi, isikhombimsebenzisi esibonakalayo Futhi banikeza uhla oluphelele lwamathuluzi okukhomba kabusha ukuze kusize ukulahla kabusha izethameli zakho ezibhekiswe kuzo kanye nemibono yokubandakanya abalandeli abakhulu.

04 kwangu-12

Ama-Brand Networks

Isithombe sihlonipha ama-Brand Networks

Eyasungulwa ngo-2007, ama-Brand Networks akha i-Brand Applications yokuqala ku-Facebook, i-PUMA Gift BOT, okwakuyisicelo sokuqala sokunikeza izipho ezibonakalayo ku-Facebook. I-Brand Networks ibizwe ngokuthi yizinkampani ezingu-35 kuphela emhlabeni jikelele i-Facebook iye yazibona njenge "Umxhumanisi Wonjiniyela Othandwayo," okuye kwasiza ekuholeni ekubambisaneni namanye amathuluzi abasebenzisa ekwakheni izinhlelo zabo.

Ama-Brand Network akhiwe ngeqembu labachwepheshe abacabanga, ukuklama, nokwakha izikhangiso zobuchwepheshe, ezomphakathi, zendawo nezihambayo, imikhankaso, izicelo, namakhasi ku-Facebook. Bahlela, bahlele, futhi bahlaziye imikhankaso yokumaketha futhi banikele ngezinsizakalo ekudaleni Izicelo Zokwezifiso, Ukuhlela Izindaba, Ubuhlakani Bomphakathi kanye ne-Analytics, kanye Nemisebenzi Yobunjiniyela (faka ukuklama nokukopisha).

05 ka-12

Glow Interactive

Isithombe se-Glow Interactive

Isungulwe ngo-1999, i-GLOW iyinhlangano yokukhangisa digital kanye nenhlangano yokudala e-New York City esebenza ngokushayela ukushintshwa kwe-inthanethi. Bafaka abathengi kuqala, baqinisekise ukuthi bahlanganyele, bajabule, banenselele futhi baxhunyaniswe kunoma yikuphi okuphakathi.

I-GLOW igxile ekusebenziseni imiklamo yakamuva yokuklama nobuchwepheshe ukuthuthukisa ukumaketha okuphumelelayo, okunamandla, nokusebenzisana nemikhankaso yokukhangisa, izinhlelo zokusebenza zeselula, imidlalo yokuzivocavoca, imizamo yokufaka uphawu lokufaka uphawu kanye nokuhlangenwe nakho okunye okungokoqobo kwezemidlalo okungokoqobo. Ukuze uqhubeke nokukhulisa nokuthuthukiswa kwamathuba amaklayenti, i-GLOW yengeze ukumaketha kwe-digital, isu le-PR neNhlalakahle, futhi kwenziwa ohlwini lwamasevisi abanikeza amaklayenti abo. Bangeze nezinsizakalo ezinjengokubonisana kwezenhlalakahle nezindlela ngokusebenzisa ukukhishwa kwe-intanethi, ukukhangiswa kwe-intanethi, i-PR, imincintiswano kanye nokukhushulwa, imikhankaso ye-tune, ukusatshalaliswa kokuqukethwe nokulinganisa, ukubandakanya nokunika amandla. Abathengi baxhunywe ezintweni abazithandayo kakhulu, futhi banikezwa ukufinyelela kanye namathuluzi abawadingayo.

06 kwezingu-12

IgrafuKhetha

Isithombe sihlonipha i-GraphEffect

IgrafuKubheka isiteji sokubambisana sabathengisi bezenhlalo. Amabhizinisi asebenzisa i-platform ukuze aqondise izinhlelo zabo zokumaketha futhi alinganise umthelela ngendlela ephumelela kakhulu, enembile. IgrafuI-platform yesikhashana idala inethiwekhi yomphakathi yamaqembu wokukhangisa nabantu ukuze basebenze ndawonye kunoma yikuphi ukuhluka kwemisebenzi, njengokuhlela, ukudala okuqukethwe, ukuhlaziywa, ukukhangisa kwezenhlalo nokuningi. Indawo yangempela yomsebenzi ibukeka iphinde isebenze njenge-Facebook, evumela abathengisi ukuba babambisane kusukela kuwo wonke, kumikhankaso eminingi, ngesikhathi esisodwa.

IgrafuUkuhlola kwenza imali ngokuyinhloko ngokushaja abathengisi abaqhuba imikhankaso abayisebenzisayo ngokusebenzisa ithuluzi, kanye nokuthatha ikhomishini kwizikhangiso ze-Facebook nokuthengwa okufana nalabo abathengisi nabantu ngabanye abathenge kwamanye amapulatifomu.

07 kwangu-12

Kenshoo

Isithombe esihle ngo-Kenshoo
I-Kenshoo iyi-digital Marketing Software Company eyenza izixazululo zeteknoloji zokumaketha, ukusakazwa kwezokuxhumana kanye nokukhangisa kwe-inthanethi. I-Kenshoo ibuka ukunika amandla abathengisi ngobuchwepheshe obusiza ukwakha brand nokudala isidingo kuwo wonke amapulatifomu abezindaba. Izinsizakalo ze-Kenshoo zanikeza usizo lokuletha ukuzenzekelayo, ukuhlakanipha kwebhizinisi, ukuhlanganiswa nokulinganisa amaklayenti, okubasiza ukuba benze izimali zokumaketha kangcono.

08 kwabangu-12

AmaNanigans

Isithombe esifanele samaNanigans

Eyasungulwa ngo-2010 ngabanomabhizinisi abakhethekile ekusebenzeni nasekukhangiseni kwezenhlalakahle, umgomo wokuqala waseNanigans kwakuwukusiza abakhangisi bawandise ukuphumelela kwemikhankaso yokukhangisa ka-Facebook. AmaNanigans yi-"Initial Facebook Ads API Partner," futhi aziqhenya ngokuqedela ibhizinisi labo nge-amakhasimende we-stellar nokuzimisela ukugcina wonke amakhasimende abo aziswa. Njalo ekuseni abasebenzi nabasebenzi baseNanigans bahlola i-web ngezihloko eziwusizo kakhulu ezihlobene nokukhangisa kwe-Facebook, ukuhambisa ngokuqondile ngqo ebhokisini lakho lokungenayo ngokusebenzisa uhlu lweposi ongalujoyina.

I-Ad Engine ye-Nanigans ithatha inqubo enzima neyinkimbinkimbi yokuphatha nokwenza ngcono imikhankaso yezikhangiso ze-Facebook ngokukala ngaphandle kokuchofoza kokukhangisa kokuqala. Lokhu kwenziwa ukuze uhlangabezane nemigomo ethile yebhizinisi. Ama-Nanigans abukeka ukushayela ukufakwa kohlelo lokusebenza nokuthandwa kwekhasi kuma-referrals we-viral, ukuthenga okuphindiwe nokuningi.

09 kwangu-12

Salesforce

I-Salesforce.com yinkampani ye-computing yefu yama-computing eholela ekushintsheni kwedatha yokulinganisa kwi-Social Enterprise. Sinesiteji samafu, izinhlelo zokusebenza, nesisombululo se-CRM e-flagship sokusiza abasebenzi ukuthi bahlanganyele kalula, futhi uxhume / uxhumane namakhasimende njengangakaze kube khona ngaphambili. Isixazululo se-CRM ye-Salesforce.com sinamacici: I-Cloud Cloud, i-Service Cloud, i-Cloud Cloud, i-Cloud Collaboration, ne-Cloud Custom.

Uhlelo lokusebenza lwe-Salesforce.com luya efulethini le-Sales, ngakho-ke lingatholakala nge-intanethi cishe noma kuphi. I-Sales Cloud ihlanganisa ithuluzi lokusebenzisana langempela lokuthengisa, linikeza abadayisi abathengi abaphelele amaphrofayli amakhasimende kanye nomlando we-akhawunti, futhi uvumela noma ubani owenzayo ukuphatha ukusetshenziswa kwemikhankaso yokukhangisa nokusebenza kuwo wonke amashaneli- konke ngokusebenzisa uhlelo olufanayo. I-Salesforce ilandelela yonke idatha ephathelene nethuba kufaka phakathi izinyathelo ezibalulekile, abenzi bezinqumo, ukuxhumana kwamakhasimende, nanoma yiluphi olunye ulwazi oluhlukile kwinkqubo yokuthengisa yenkampani. Abasebenzisi bangasebenzisa futhi idatha yebhizinisi ye-Jigsaw ukufinyelela oxhumana nabo abangaphezu kwezigidi ezingu-20 abaphelele nabanamabhizinisi abavela ngaphakathi ngaphakathi kwe-Salesforce CRM, nokuklama nokuzenzakalela noma iyiphi inqubo ku-Salesforce CRM.

10 kwangu-12

77 I-Agency

Isithombe sihlonishwa yi-77 Agency

I-77Agency yasungulwa ngo-2003 eLondon, ngenhloso yokunikeza amakhasimende abo izixazululo zokumaketha ukusiza ukufeza yonke imigomo yokumaketha. Lokhu kwenziwa ngokusebenzisa ukuhlakanipha kweziteshi ezintsha zedijithali ezisebenzayo, futhi 77 zilinganisa imiphumela yakho ngaphambi kwesikhathi ukuze unciphise ingozi yokutshalwa kwezimali.

I-77Agency iyi-ejensi yedijithali engu-360-degree enikeza uhla olugcwele lwamasevisi amasha wokumaketha abezindaba kusukela kusesho kuze kube sezenhlalo kanye neselula. Zihlala zilandelela izindlela ezivame ukulandela futhi zihlola ubuchwepheshe obusha ukuqinisekisa ukuthi zihlale zihlinzeka ngamaklayenti angcono kakhulu, ayenayo futhi asebenzayo enkampanini naselula.

11 kwangu-12

I-SocialCode

Isithombe sihloniphekile se-SocialCode

Eyasungulwa ngo-2010, i-SocialCode iyinhlangano ehamba phambili yokuhlinzeka ngezixazululo zomphakathi namuhla. I-Social Code izinikezele ekushayeleni ukuxhumana okuhamba phambili kwe-cross-platform nokuthengisa. Amakhono abo asatshalaliswe ngokucwaninga ekuphenyweni okuphambili kwamaLabs abo, okunika amandla abakhangisi ngemisebenzi yomkhankaso ongalingani nokuhlakanipha komphakathi ngalabo abafuna ukukuthonya. I-SocialCode yakha imiphakathi ehlosiwe, ihlanganisa izethameli kulowo miphakathi, futhi iguqula amakhasimende nabashumayeli bemikhiqizo.

Ukwakha umphakathi owusizo kuwumgomo oyinhloko wezinkampani zenkampani ye-Social Code. I-SocialCode isiza amakhasimende ayo ukuthi achaze ukubaluleka kwawo futhi aqiniseke kakhulu kuleso xabiso. Amakhono we-SocialCode asekelwe ekucwaningweni okuphambili okwenzayo, abasebenzisa ukunika amandla ukukhangisa nokuhlakanipha okudingekayo ukwakha nokubandakanya imiphakathi. I-SocialCode inikeza inqwaba yezinsizakalo ezisebenza ekhonsathini ukudala imiphakathi ewusizo eyabanjelwa ukuhlanganyela okuphansi.

12 kwangu-12

I-Spruce Media

Isithombe esihle nge-Spruce Media

I-Spruce Media iyisisombululo sesofthiwe sezenhlalo sezenhlalakahle esakhiwe kusukela emhlabathini kuze kube kuphela ku-Facebook Marketing, ukunika amandla amandla okuthuthukisa nokugcina ubuhlobo namakhasimende nabasebenzisi babo.

I-Spruce Media Platform ingasetshenziselwa ukuzisebenzela noma ihlanganiswe neqembu le-Spruce Media support, eliqukethe abaphathi be-akhawunti nabathengi bezindaba. U-Spruce usiza abakhangisi kanye nama-ejensi ukuthi basebenzise imali ngokuphumelelayo kumikhankaso yokukhangisa ka-Facebook ngenkathi beqinisekisa ukulethwa kwekhwalithi ephakeme kakhulu kwizikhangiso zenhlalo, kanye nokuqonda komkhankaso wokuhlaziywa esikhathini esizayo.