Uma ubhekene nezinto ezingahleliwe ekhasini, umbukeli uzama ukuzama ukuthola ukuxhumana. Abaqambi bangasiza ababukeli ngokuhlela izinto (umbhalo kanye / noma izithombe) zibe ngamaqembu ukuze adlulise incazelo futhi asize ekusakazeni umyalezo wabo. Lokhu kusondelana kwala maqembu kuyisondelene, isimiso sokuklama.
Ukuqhathanisa kudala isibopho esiphakathi kwezingxenye zekhasi . Kusondelene kangakanani izinto ezibekiwe kungasikisela ubuhlobo. Izinto ezibekwe eceleni zingase zisho umehluko.
Nakuba ngezinye izikhathi kuthathwa njengesiqondiso esihlukile, ubunye noma "ukuthi izingxenye zedokhumenti zisebenza ndawonye" ngezinye izikhathi zisetshenziselwa ukusho ukuthintana. Ukuqhathaniswa kusondelene. Noma kunjalo, izakhi ezingasondelene nazo zingahlanganiswa ngokuletha isici sesithathu. Isibonelo: umcibisholo ohlanganisa ilebula yombhalo emgodini enephuzu phakathi kwemephu. Ngale ndlela, ubuhlobo noma ubunye bungatholakala phakathi kwezinto ezikude kakhulu kodwa zihlangene.
Ukuhlanganisa izinto kungenziwa ngokukhala okucacile, ngokubeka izithiyo ezingokwenyama phakathi kwamaqembu (njengemithetho), ngisho nokusetshenziswa kwesimo, umbala , noma ukuthungwa ukuze kuvezwe iqembu njengezinto futhi zibukeke zihluke, ngokungafani nezinto.
Ukusebenzisa Okukude Kokuhlelwa Kwekhasi
Gwema ukuphazamisa umbukeli uma kunamalungu amaningi ekhasini ngokusebenzisa ukusondelana kwezinto zeqembu kumayunithi angenayo.
- Ukugcina amazwibela eduze kwezithombe akugcini nje ukuthi kucacise ukuthi amazwibela ahambisana nesithombe, adala iyunithi eyodwa ebonakalayo evela kumabili ahlukene.
- Izakhi zokuqoqa ezifana nekheli, inamba yocingo, ikheli le-imeyli, nekheli lewebhu akugcini nje ukubeka yonke imininingwane yokuxhumana ibe yinye unit elula ukuyibeka kuyo indawo eyodwa ukuze iso liphumule (futhi uthole ulwazi) esikhundleni samabala amane gxuma kuzungeze futhi mhlawumbe ungabheki.
- Uma kunezici eziningi ezizohlanganiswa, cabanga ngezigaba ezincane. Ukusebenzisa ulwazi lokuxhumana njengesibonelo, baqoqe ndawonye kodwa sebenzisa isikhala (noma ezinye izindlela) ukudala iqembu elincane, ngokwesibonelo, izinamba zocingo eziningi.
Ukusebenzisa eduze kokusiza ukuhamba
- Gcina isihloko esiseduze nekhophi yomzimba (yesikhangiso, isihloko sezindaba, njll) uma ufuna ukuholela umfundi ngqo kulo mbhalo. Uma okubonwayo okubambisana kubaluleke kakhulu ekuqondeni umbhalo, esikhundleni salokho ungase ufake okubukwayo ngokushesha ngemuva kwesihloko.
- I-5 Step Ad Design Design Formula esekelwe emsebenzini kaDavid Ogilvy ngokuvamile ihlela izinhlobo ezinhlanu zokuqukethwe kwiphethini elithile elivame ukuhola umbukeli ngokusebenzisa isikhangiso. Ukulinganisa kungasetshenziselwa ukuqoqa ukwaziswa okwenza lezo zinhlobo ezinhlanu zokuqukethwe.
Ukulinganiselwa Njengoba Kusiza Umsebenzisi
Siza umbukeli aqonde amakhasi anzima noma izakhiwo ezigcwele ulwazi ngokusebenzisa ukusondelana ukuletha ndawonye izinto ezihamba ndawonye futhi zihlukanise ezinye izingxenye.
- Isibonelo, incwajana ye-seminar equkethe ama-workshops amaningi ahlukene okusakazeka ezinsukwini eziningi nezindawo zingakwazi ukugubha kalula. Sebenzisa ukusondelana (kanye nezinye izakhi kanye nemigomo yokuklama) ukugcina ulwazi kumhlangano ngamunye (isihloko, incazelo, usuku / isikhathi, indawo) ndawonye ndawonye ngenkathi inikeza nokuqoqa okunika imininingwane jikelele njengendlela yokubhalisa, izindleko kanye ulwazi lokuxhumana.
- Ekhasini leWebhu, ungasebenzisa ukusondelana eqenjini izixhumanisi ezisemqoka nezisizayo (kungaba umbhalo, amathebhu, noma izinkinobho) ngamaqembu ngokusho komsebenzi wabo (njengokuthenga / ikhathalogi, izinkampani zamasonto onke, nokusekelwa kwezobuchwepheshe).