Umdwebo okhuthazayo kumklamo wamanje wesithombe
U-Peretz Rosenbaum (owazalwa ngo-Agasti 15, 1914, eBrooklyn, NY) uzobe eseguqula igama lakhe kuPaul Rand futhi abe omunye wabanikazi bezithombe ezidume kakhulu futhi abanethonya emlandweni . Uyaziwa kakhulu nge-design yakhe ye-logo ne- branding yamabhizinisi, okwenza izimpawu ezingaphelelwa yisikhathi njengezimpawu ze-IBM ne-ABC zethelevishini.
Umfundi noMfundisi
U-Rand wagxila eduze nendawo yakhe yokuzalwa futhi waya ezikoleni eziningana ezihlonishwa kakhulu eNew York. Phakathi kuka-1929 no-1933 wafunda ePratt Institute, eParsons School Design, nase-Art Students 'League.
Kamuva empilweni, uRandi wayezofaka imfundo yakhe emnandi nokuhlangenwe nakho ukusebenza ngokufundisa ePyatt, Yale University nase Cooper Cooper. Ekugcineni wayezohlonishwa yiyunivesithi eminingi eneziqu ezihlonishwayo, kuhlanganise nalabo abavela eYale naseParsons.
Ngo-1947, incwadi kaRandi ethi " Thoughts on Design " yashicilelwa, eyathonya umqondo womdwebo ocacile futhi iyaqhubeka nokufundisa abafundi nabachwepheshe namuhla.
Umsebenzi we-Paul Rand & # 39; s
U-Rand waqala ukuzenza igama njengomklami wokuhlela, enza umsebenzi omagazini njengo- Esquire and Direction . Waze wasebenza mahhala kwezinye izimo ukuze athole inkululeko yokudala, futhi ngenxa yalokho, isitayela sakhe saziwa emphakathini womklamo.
Ukuthandwa kweRandi kwakhula kakhulu njengomqondisi wezobuciko e-William H. Weintraub ejensi laseNew York, lapho esebenza khona kusukela ngo-1941 kuya ku-1954. Lapho, wabambisana nomkopisi uBill Bernbach futhi bekanye ndawonye benza umdwebo wobudlelwane bomlobi.
Ngesikhathi sokusebenza kwakhe, i-Rand yayizoklama ezinye zezimakethe ezingakhohlwa kakhulu emlandweni, kufaka phakathi i-IBM, i-Westinghouse, i-ABC, i-NEXT, i-UPS ne-Enron. U-Steve Jobs wayengumthengi weRandi we-logo ye-NEXT, okwakuzoyibamba ngokuthi "igugu," "umcabangi ojulile," nomuntu onesimo "esingaphandle esivuthayo nebhedi le-teddy ngaphakathi."
Isitayela seRandi & # 39; s Isignesha
I-Rand yayiyingxenye yokunyakaza kwama-1940 no-50s lapho abadwebi baseMelika beza nezitayela zokuqala. Wayeyingxenye enkulu kulolu shintsho olwalugxile ekuhlelweni kwamahhala okungahleliwe kangako kunokwakhiwa kwe-European evelele.
I-Rand isebenzisa i-collage, izithombe, izithombe kanye nokusetshenziswa okungafani kohlobo lokubandakanya izethameli zakhe. Uma ubuka isikhangiso seRandi, umbukeli unselele ukucabanga, ukusebenzisana, nokulihumusha. Ukusebenzisa izindlela ezihlakaniphile, ezijabulisayo, ezingenakuvimbela, nezingozi, ekusetshenzisweni kwebunjwa, isikhala, nokuphambene, iRandi yakha isipiliyoni esingavamile somsebenzisi.
Kungenzeka ukuthi kufakwe kalula futhi ngokunembile ngenkathi uRandi evezwe kwesinye sezikhangiso zakudala ze-Apple ezathi, "Cabanga Ngokuhlukile," futhi yilokho akwenzayo. Namuhla, waziwa njengelinye lamalungu asekela 'iSwitzerland Style' of graphic design.
Ukufa
UPaul Rand wabulawa ngumdlavuza ngo-1996 eneminyaka engu-82. Ngalesi sikhathi, wayehlala futhi esebenza eNorwalk, Connecticut. Iningi leminyaka yakhe eyedlule lase lisetshenziselwa ukubhala imibono yakhe. Umsebenzi wakhe kanye nezeluleko zokusondela kumklamo wesithombe kufaka ukugqugquzela abaklami.
Imithombo
URichard Hollis, " Umdwebo Wezithombe: Umlando Wokuphetha. " IThames & Hudson, Inc. 2001.
UFiliphu B. Meggs, u-Alston W. Purvis. " Umlando weMeggs of Design Graphic ". John Wiley and Sons, Inc. 2006.